Bryan Jiang

Experience

• 

  Imperial Oil

  Sept 2015 - Dec 2015

  Procurement Business Analyst Student

  - Conducted an overhead and profits benchmarking analysis of over 75 contracts and determined areas of potential improvement for 10+ suppliers for cost savings.- Exported over 35,000 rows of data from SAP to initiate a cost-benefit analysis of a special purchasing card in an attempt to drive down costs and increase efficiency.- Facilitated management meeting with client to discuss 15+ contracts and their savings.- Presented to management team of 12 people summarizing projects at the end of the term. Show less

• 

  AMIO - Students in Management Science.

  May 2016 - Apr 2017

  Director of Events

  - Orchestrated 5+ student events to foster culture and cohesion.- Diagnosed organizational deficiencies and suggested improvements for improved efficiency.- Educated other students in other faculties what business operations was.

• 

  The City of Calgary

  May 2016 - Jan 2018

  Assessment Assistant

  - Helped data and evaluation teams assess accurate property values for tax purposes.- Analyzed 100+ records several times a week to ensure housing attributes and characteristics are recorded.- Coordinated with 30+ team members on a consistent basis.

• 

  Phenom Marketology

  Jul 2018 - now

  Founder and CEO

  - Accomplishing a 10x ROI for clients across multiple industries and services, including Operations, Marketing, and Sales.- Generated $100,000 in revenue for a B2B email outreach client from a 5 email sales process.- Specializing in digital marketing, business operations and growth, and content creation.

• 

  ARM5 Formula Co.

  Sept 2021 - Jan 2022

  Director of Operations

  - Created multi-channel marketing and brand building strategies for 10+ eCommerce brands and clients across different niches.- Implemented and managed the performance of B2C marketing initiatives with a data-driven mindset and multiple tools, assessing against ROI and KPIs.- Achieved a 200% increase in store conversion rate with conversion optimization checklists.- Assisted an eCommerce partner to launch a new Shopify revenue stream and went from $0 to $30,000 in revenue in the first month.- Participated in the quarterly and annual planning of company objectives.- Orchestrated a previous project management and task workflow system from Trello to Asana, doubling the productivity of most team members.- Fostered a positive and high performing work culture by encouraging feedback and open communication.- Hired and led teams of over 15 people in a fast-paced environment. Show less

• 

  NFT Phenoms Show

  Mar 2022 - Dec 2022

  Creator and Host

  - Recorded 25+ video episodes in 4 months, while re-purposing into multiple pieces of content across different platforms for multi-channel presence.- Condensing technical material into digestible information with written content.- Interviewed almost 30 guests, communicating in written, verbal, and non-verbal forms, building trust before, during, and after the interviews.- Research guests and emerging trends in crypto and Web 3 to ensure thoughtful conversations are discussed during the interviews.- Produce content of all forms including but not limited to long-form and short form video, audio, blog posts, and social media images.- Networking with leaders in the industry to add value to others. Show less

• 

  NFTG

  Oct 2022 - Feb 2023

  Content Marketing Manager

  - Generated 500,000+ organic impressions in under 4 months with content across social media, blog, and email channels.- Grew the marketplace Twitter community by over 26% (2,100) in under seven days with a strategic giveaway and value-driven engagement tactics.- Spearheaded the launch of the company blog by writing, editing, and publishing 11 articles within the first month.- Relaunched the company email newsletter by establishing a weekly cadence, communicating with a community of over 30,000 users, and achieving open rates exceeding 22% and CTR of 9%+.- Helped onboard an estimated 18% in new marketplace users during a Doodles IP launch on the Gaia marketplace.- Streamlined content production processes by regularly maintaining content calendars and workflows, tracked in Notion and Google Sheets.- Led all content marketing strategy and initiatives including but not limited to: blog content, email marketing, social media content, and copywriting.- Supported with GTM strategies of new IP and marketplace feature launches. Show less

• 

  Freetrials.com

  Mar 2023 - May 2023

  Head of Content
• 

  TerraNovus Labs

  Jul 2023 - now

  Co-Founder