Petro Wells

Experience

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  Wisdom Keys Group

  Dec 2007 - Feb 2009

  Account Manager

  - Taking and implementing briefs- Preparing presentations- Order processing, invoicing and administration- Liaison with internal departments and suppliers- Status/Client meetings and reporting (contact and status reports)- Managing budgets, billing and finance process- Being the link between clients and their marketing, advertising, public relations and event activities- Providing top line creative and strategic input- Drive the execution of project plans- Managing customer relationships- Identifying opportunities (sales) for further business with the client with the view to improve the contractual margin- Providing strategic insight to business processes Show less

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  The Automobile Association of South Africa

  Mar 2009 - May 2009

  Marketing Assistant

  - Implementation of Direct Marketing activity to drive calls to Contact Centers.- Sales forecast and management- Liaison with external suppliers (creative, media and design agencies) to develop and implementation marketing campaigns- Ensure Marketing campaigns are delivered on time and within budget.- Liaise with the finance team and/or the Acquisition function to maintain an accurate budgetary control process. - Ongoing performance monitoring of marketing campaigns to ensure accurate cost, call and sales forecasts.- Ensure all communications are legal and compliant with FSA regulation. Show less

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  Maragon Schools

  Mar 2010 - Nov 2012

  Marketing Manager

  Establish, management and execution of marketing and promotional strategyManagement of marketing budget;Establish recruitment and fundraising database;Management of School and College internal and external communication needsLiaison with suppliers and stakeholdersEvent management, media bookings and all creative outputs

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  Wisdom Keys Group

  May 2010 - Jul 2010

  Project Manager/Junior Strategist

  Taking and implementing briefsPreparing presentationsOrder processing, invoicing and administrationLiaison with internal departments and suppliersStatus/Client meetings and reporting (contact and status reports)Managing budgets, billing and finance processBeing the link between clients and their marketing, advertising, public relations and event activitiesProviding top line creative and strategic inputDrive the execution of project plansManaging customer relationshipsIdentifying opportunities (sales) for further business with the client with the view to improve the contractual marginProviding strategic insight to business processes Show less

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  Good Night Child Sleep Consultancy

  Jan 2012 - Jan 2017

  Owner|Entrepreneur|Marketing Manager|Business Strategist|Writer|Sleep Consultant

  Created and started the business – wrote the brand, communication and social media strategy and grew the business in three years to a multi-million rand franchise which I sold in 2017. I often wrote articles for pubications on the subject matter as well as presented nationally and internationally on the topic. The role included all aspects of a Managing Director as well as managing the team of 20. Core to the function and success was the marketing, SEO, lead generation and sales needed for the success of the business. Show less

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  Good Night Child Sleep Consultancy PTY Ltd

  Aug 2012 - Jan 2018

  Managing Director: Good Night Child Sleep Consultancy
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  Brand Prophet

  Nov 2012 - Jun 2013

  Account Manager and Strategist

  Liaising with clients, taking and implementing briefsStrategic guidance of marketing and business related activityMaking contact with clients around job progress Sourcing and managing of client relationshipsManaging timelines, status reports, billing status, client meetings, budget updates and customer relationship managementResearch, proposal writing and tender submissions- Social Media strategy and implementation

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  Canon, Inc.

  Jul 2013 - Jan 2018

  Social Media Manager for Canon South-Africa

  Advised, wrote and implemented Social Media Strategy for Canon South-Africa as well as starting their social media channels in 2013.Co-ordinated of web activities with Canon Inc.Day to day community management.Developed and expanded on community and/or blogger outreach efforts.Oversaw design (ie: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, and blog).Reporting for management showing results (ROI).Monitored trends in Social Media tools, applications, channels, design and strategy. Show less

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  Self Employed - Social Media Consultant

  Jan 2014 - Sept 2022

  Social Media and Digital Marketing Freelancer

  Consulting for big corporates as well as small businesses; writing and implementing social media, brand and digital strategy. Won AMASA award in 2015 for best social media strategyTaking briefs, implementing briefs, writing strategy, analysis and reporting – full circle marketing activities

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  Mortimer Harvey - The House of Resonance™

  Jan 2017 - Feb 2017

  Social Media and Digital Strategist (Contract)

  Contract

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  FCB International

  Jun 2017 - Aug 2017

  Acting Account Director: SAT Domestic portfolio
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  Weber Shandwick

  Jan 2018 - Jan 2018

  Copywriting and Content Consultant
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  Flume Digital Marketing & PR

  Jan 2020 - Apr 2021

  New business development and agency marketing; including pitch work, sales funnels, client relationship management and identifying business growth opportunities. 360 Degree digital account management, client liaison and internal agency project management.

  • Business Development Manager

    Sept 2020 - Apr 2021

  • Digital Senior Account Manager

    Jan 2020 - Sept 2020
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  Digital Gap Marketing Agency

  May 2021 - Apr 2022

  Managing Director for Digital Marketing Agency (Digital Gap)

  Built, grew and sold seven figure boutique digital marketing agency. Managed and oversaw all aspects of the business from accounting, business development, account management, client liaison and strategy. The business rebranded as Lemoen Marketing.

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  Jellyfish

  Sept 2022 - Feb 2024

  Client Partner

  I have the responsibility for Client relationships and running campaign-related activities across assigned Jellyfish Clients. Providing direction to the client team on the client's request through well-articulated strategic briefs. Setting and managing KPIs that positively impact the client's business goals.Working across products such as media, technology, data, etc, and/or verticals, championing these areas, and being a go-to person for Client Management Globally. Articulating how our products and solutions support client KPI's and identifying opportunities to enhance the Jellyfish client offering.Actively supporting client teams, ensuring they have the appropriate tools and resources needed to meet client needs. As a lead, I manage client commercial targets, contributing to clients' commercial success as evidenced by year-on-year retention and growth of our portfolio. Show less

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  Investec

  Feb 2024 - now

  Senior Brand Manager