Don Pietranczyk

Experience

• 

  Morningstar

  Jun 1993 - Sept 2002

  • Handpicked by owner of company to define, launch and execute position. • Responsible for all communication to employees, domestic and international, via the intranet. • Create, plan, and execute variety of events for 600+ employees to include the Morningstar Investment Conference for 1000 + attendees and 120+ exhibitors. • Define exhibit presence in over sixty investment programs managing a million dollar plus budget annually.• Spearhead creation of exhibit marketing materials and trade show booth for Morningstar product lines ranging from Retail to Professional Financial Advisor markets.• Produce Morningstar Conference to include: contract negotiations, attendee registration, meal selection, room set, A/V set up and volunteer staff.• Direct report for a department of three coordinators.

  • Manager of Internal Communications and Events

    Nov 2000 - Sept 2002

  • Exhibit/Conference Manager

    Jun 1993 - Sept 2002
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  Yoga Expo

  Jul 2003 - Sept 2003

  Event Manager

  • Created and maintained relationship with Los Angeles Convention Center as liaison for event• Responsible for procuring A/V companies used for event at the Los Angeles Convention Center• Responsible for procuring registration company used on-site for event

• 

  2003 WIN Awards

  Oct 2003 - Nov 2003

  Event Producer

  • Sold sponsorships for not-for-profit event bringing in over $20,000.00 in two weeks• Worked with media and publicists to invite, coordinate, and manage celebrity attendance• Responsible for all aspects of registration and table seating assignments

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  2004 ONE Event Management

  Feb 2004 - May 2004

  Event Producer

  • Managed database reporting funds received/outstanding • Stage managed events on site • Responsible for registration of events

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  Conde Nast

  Dec 2004 - Oct 2009

  Photo Department

  • Produce photo shoots, manage budget, contract photographers & crew, and obtain studio space.• Create and maintain relationships with renowned food photographers and stylists on behalf of the magazine.• Partner with New York and Los Angeles photo studios for location shoots.• Develop annual photo shoot and product delivery calendars for Bon Appetit.• Plan and execute events for clients and staff.

• 

  UBM plc

  Aug 2011 - Sept 2015

  • Develop, execute, track and analyze seasonal marketing campaigns for major shows within MAGIC marketplace (WWDMAGIC, SOURCING at MAGIC, playground and FWD) through print and digital advertising, social media, email blasts and direct mail. • Create all marketing materials and support to include print advertising, online support, social media, and onsite events to drive attendance and increase exhibit sales.• Test and deploy email marketing support for domestic and international outreach.• Create and execute onsite trade show floor event initiatives that drive and maintain attendance. • Develop, sell and execute sponsorship opportunities across all shows domestically and internationally.• Execute proposals for new domestic and international barters and sponsorships.• Serve as the domestic and international point person on marketing promotions.• Partner with PR team to create and roll out branded message for all shows domestically and internationally.• Oversee annual content calendar for all social media channels for all shows.• Successfully manage million dollar annual marketing budget to include: pre-show marketing collateral, print and online advertising; onsite marketing assets, directories and brochures; and onsite entertainment assets such as food, beverage, and décor.• Liaise with internal partners such as Operations and external partners to establish and maintain successful relationships needed to produce successful deliverables.• Direct report for department coordinator and seasonal group of 6-8 interns. Show less • Work directly with the V.P. of Marketing to develop, execute, track and analyze seasonal marketing campaigns for bi-annual WWDMAGIC tradeshows through print and digital advertising, social media, email blasts and direct mail. • Successfully manage million dollar annual marketing budget to include: pre-show marketing collateral, print and online advertising; onsite marketing assets such as signage, directories and brochures; and onsite entertainment assets such as food, beverage, and décor.• Work directly with V.P. of WWDMAGIC to create and execute onsite trade show floor event initiatives that drive and maintain attendance. • Work directly with internal creative team on all marketing materials and support to include print advertising, online support, social media, and onsite events.• Plan and oversee the production, editing, and promotion of specialty area look books for February and August shows. • Orchestrate and produce live daily fashion shows throughout the run of the WWDMAGIC trade show.• Create and run the Emerging Designer Showcase - a showcase highlighting up-and-coming women's apparel and accessories designers. • Liaise with internal and external partners to establish and maintain successful relationships needed to produce successful deliverables.• Manage V.I.P. program catering to C-Level buyers attending MAGIC Market Week in Las Vegas Show less

  • Senior Marketing Manager

    Jan 2014 - Sept 2015

  • Manager of Brand Development

    Aug 2011 - Jan 2014
• 

  UBM plc

  Oct 2017 - now

  • Develop, execute, track and analyze seasonal experiential efforts for the women’s and children’s shows within UBM fashion portfolio through onsite activations, events, seminars and experiences. • Develop, sell and execute sponsorship opportunities across all shows domestically and internationally.• Execute proposals for new domestic and international barters, sponsorships and promotions.• Partner with PR team to create and roll out branded message for all shows domestically and internationally.• Successfully manage million-dollar annual marketing budget to include: marketing collateral, print and online advertising; onsite marketing assets, directories and brochures; and onsite entertainment assets such as food, beverage, and décor.• Liaise with internal partners such as operations and external partners to establish and maintain successful relationships needed to produce successful deliverables.• Create marketing materials: print/online advertising, social media, and onsite events to drive attendance and increase exhibit sales.• Co-founder and president of UBM LGBT employee group creating and executing inclusive programs and events. Show less • Develop, execute, track and analyze seasonal experiential efforts for the women’s and children’s shows within UBM fashion portfolio through onsite activations, events, seminars and experiences. • Develop, sell and execute sponsorship opportunities across all shows domestically and internationally.• Execute proposals for new domestic and international barters, sponsorships and promotions.• Partner with PR team to create and roll out branded message for all shows domestically and internationally.• Successfully manage million-dollar annual marketing budget to include: marketing collateral, print and online advertising; onsite marketing assets, directories and brochures; and onsite entertainment assets such as food, beverage, and décor.• Liaise with internal partners such as operations and external partners to establish and maintain successful relationships needed to produce successful deliverables.• Direct report for a small team of full time staff and a larger seasonal team of interns.• Create marketing materials: print/online advertising, social media, and onsite events to drive attendance and increase exhibit sales.• Co-founder and president of UBM LGBT employee group; responsible for creating and executing inclusive programs and events. Show less

  • Senior Experiential Marketing Manager

    Sept 2015 - now

  • Senior Manager Experience and Activations

    Oct 2017 - Oct 2020
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  Informa

  Jan 2019 - Oct 2020

  Brand Director

  Responsible for driving success and growth of company’s Brand and Events while preserving their DNA. Has a robust understanding of the events space and is financially savvy to ensure thoughtful proposals and business cases lead to the growth of the events. Skilled at facilitating strong partnerships with internal and external stakeholders, while taking calculated risks. Possesses strong analytical skills with an ability to lead in a cross-functional, matrix environment. High level project manager with insight and guidance for delivery of assets and materials critical to the success of events across the vertical markets. Important internal relationships include working with the vertical President(s), the marketing team and other functional teams from across the business, resulting in successful collaborations across teams. Show less

• 

  Informa Markets

  Oct 2020 - now

  Vice President, Experience & Education

  Develop and support the experience strategy, planning, operational management, and onsite/virtual execution. Deliver event experiences that drive vibrant relationships with the event’s attendees and customers. • Execute digital influencer programs and social media hubs on the show floor in partnership with the Marketing teams and Event Directors. • Execute partnership programs with key industry associations, educational institutions, and other influencer organizations.• Partner with Brand team to develop new sponsorship opportunities that will result in revenue growth both domestically and internationally.• Create experience and education proposals for new and existing clients as well as internally. • Create and maintain project plans, tracking methods and milestones. Identify and track risks, issues and dependencies, and provide suggestions for mitigations. • Delivering event experiences that drive vibrant relationships with the event’s attendees and customers in collaboration with Event Directors vision for each vertical.• Engage with and understand customer groups to drive deep community understanding.• Contribute to planning and implementation of strategic plans for our events, resulting in enhanced revenue, profitability, growth, competitive advantage, and customer outcomes. Focus on improving margins. • Support the businesses strategic direction, including which offerings to stop, start and continue. • Develop innovative experiential event initiatives for the shows and beyond. • Work with Vertical President on look and feel for the event to deliver a rewarding event experience for attendees and customers, building strategy from floor plan development to live event features.• Responsible for experiential budget development, management & tracking, providing updates and securing leadership buy in as needed. • Build an effective culture within the Vertical and across the business working counterparts in other verticals. Show less