Tracey Harmon

Experience

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  Solo USA Incorporated

  Jun 1995 - Sept 2006

  National Marketing Manager

  Created a US marketing strategy for a German manufacturer of lawn and garden power equipment across various distribution channels. Developed press releases, designed collateral material, and crafted private label designs for national brands. Organized product offerings, brand strategy, and point-of-purchase displays. Managed and participated in regional, national, international and trade shows.

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  Atlantic Asset Management Group

  Jan 2008 - Aug 2017

  Marketing Project Director

  Orchestrated marketing strategies for real estate, FF&E, automobile, marine, and gala benefit auctions. Managed resource allocation to ensure budget adherence across multiple projects. Designed creative concepts, drafted press releases, coordinated media buys, and oversaw public relations.

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  Snap-on Tools

  Jan 2017 - May 2018

  Franchise Owner Partner

  As the co-owner of Pryme Tools, I managed industrial partnerships within Chesapeake and Portsmouth, VA. I spearheaded the sales and service operations for Snap-On hand tools, diagnostic equipment, and tool storage systems. My responsibilities included overseeing business development, ensuring customer satisfaction, managing inventory, and handling financial operations. I also implemented marketing strategies to expand our client base and optimize sales performance.

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  Solo Incorporated

  Oct 2017 - now

  National Industrial Sales Manager

  Direct sales operations for the Facilities Maintenance/Janitorial Sanitation and Construction/Industrial divisions, leading two national off-site sales teams. Develop product offerings, marketing strategies, and outreach programs to establish benchmark ROI. Distribute Solo CLEANLine and HD products through wholesale, national, and private label accounts. Position innovative products in the industrial market, driving new business and revenue streams. Conduct forecasting.