Anirban G.

Experience

• 

  PepsiCo - Frito Lay

  Apr 2011 - May 2011

  Marketing Intern

  Project Title: “Promotion Strategy for Aliva Small Pack”*Market Research on sales distribution of Aliva Biscuits in Pune Market.*Analysed and recommended the visual merchandising techniques in stores*Ideate on ways to improve results on product promotion

• 

  Cargill

  Apr 2013 - May 2013

  Sales And Marketing Intern

  Project Title: “Improving the market share of Gemini Oil in Pune”*Analysing the market trends in the Gemini brand and identifying the reasons causing decline in sales and brand perception.*Comparing the distribution model of the competing brands with 'Gemini Oil' by assessing the quality and effectiveness of current initiatives in trade and gap identification of product reach, sales coverage and distribution infrastructure to devise strategies on how to increase the sales and market penetration of Gemini Oil.Key Achievements:*Recommended strategies for market penetration of Gemini oil through retailer trade schemes*Created a strategy for building distributor relations to strengthen distribution channels & network Show less

• 

  Lodha Group

  May 2014 - Jan 2016

  Associate Sales Manager

  -Developed and planned Sales Strategies and Executed the same to meet monthly targets & goals Managed Data Analytics for Corporate Activations, Marketing Campaigns (BTL), ClientSourcing, Lead Generation.-Worked on Lead Generation, Prospecting and pipeline management for different projects of Lodha Group.-Converting prospects to Closures to generate revenue for the firm.-Direct and Corporate Sales in the Launches and Pre-Launches of Lodha Group.-Investor Management and Handling HNI Clients. Show less

• 

  Housing.com

  May 2016 - Dec 2019

  Senior Key Account Manager (Ad Campaign Management)

  -Acquisition and Retention of clients for new and repeat business within Mumbai Region, Relationship Management with Key Accounts of HNI developers ( 2 crore + marketing budgetannually ) for helping in selling properties.-Ad Space Selling on the Digital platform and provide the right marketing tools for Lead Generation to increase business revenue.-Activation of Digital Marketing Campaigns and promotions through Facebook Ads and Google Ads.-Overseeing and Managing of Marketing Campaigns for developers for Lead Generation from different digital channels.-Monitoring, optimization and reporting of Campaign Performance on monthly basis.-Lead Management of Data and Accounts, day to day sales activities over extensive use of Salesforce.-Mentoring a team of 3 Sales Associates to achieve targets and ensure 100% Coverage of Assigned Territory.Key Achievements:-Planned and Managed Runwal Digital Marketing Campaign for Lead Generation for the launch of new project 'Runwal My City', increasing the conversion rate of Lead to Site Visit by 14%.-Awarded as the 'Most Valuable Player' twice for over achieving targets by 120% across India Show less

• 

  Freelance

  Jan 2020 - Dec 2020

  Digital Marketing Manager

  Planning and Execution of Digital Marketing Strategies in different industry profiles such as Real Estate Developers and HRMS Consultants.Skills and Knowledge:• Digital Marketing Strategies • Lead generation • SEO Expert• PPC Marketing • Social Media Marketing • Display Marketing• Email Marketing • Remarketing • Website Strategy and design• Quora Ads Manager • Linkedin Ads Manager • HootSuite-Increasing of Website traffic, engagement and conversionsthrough digital marketing strategies that include SEO, Promotion on social media channels, Remarketing and Email marketing,while reducing and maintaining the cost per acquisition - improving the ROI of the customer.-Increasing of traffic, engagement and conversions through digitalmarketing strategies that include SEO, Promotion on social media channels, Remarketing and Email marketing.-Handling the design, creatives and promotion of discount/offer coupons – increased the website traffic by 10% and increase conversion rate by 6%.-Handling of Email Marketing – Customer engagement and promotional emailers – With an Open ratio of 20%-25%, and click through rate of 4%.-Analysing and Optimising of Digital Marketing Campaign through different channels.-Preparing reports of the Marketing Campaigns through Google Analytics and FB Pixels.-Ideation of promotional strategies and activities through different Digital Channels.-Creation of companies Social Media presence.-Designing and Activation of project specific Website. Show less

• 

  Cuemath

  Dec 2020 - Nov 2023

  Marketing Campaign Manager - CLM Manager

  Planning, design, & Automation of marketing campaigns through different channels like push notifications, emails, Whatsapp and other Social Media Channels to drive user engagement & retention of Customers across India and international markets.-Managed Execution of marketing campaigns for demand and supply using marketing tools such as Webengage and LSQ.-Responsible for setting up CLM process for automated recurring campaigns and creating strategies for Renewal & Referral campaigns through segmentation of customer and positioning products and offers accordingly. Achievement of 45% renewal rate.-Segmented communication based on the best channel according to region at user level through Push, Email, & WhatsApp to maximize reachability and cost reduction.-Monitoring of campaign effectiveness with continuous tracking, analysis, & refinement of campaigns to maximise delivery and open rate, improving the conversion rate.-Achieved and sustained Email domain reputation of 98% with ideation & implementation on email validation & effectively reducing bounce rate.-Coordination and working closely with marketing and product teams to plan and build Automated journeys on WebEngage to achieve key business objective of Customer retention through streamlined customer engagement.-Achieved a 12% increase in conversion for teams & 20% annual cost through optimization SMS content for these teams.-Vendor Management, coordinating and maintaining strong relationships with vendors to get best services at lowest cost.-Marketing budgetary control and monitoring of communication volume of campaign costs while ensuring best User experience.-Cost analysis and implemented strategies to reduce cost of channels like emailer and WhatsApp for marketing communications. Achieved a monthly cost reduction of 45% for WA Channel and 15% for Email Channel. Show less

• 

  Flipkart

  Aug 2024 - now

  Category Manager - Merch and CLM (Mobiles)

  Responsible for all Merchandising & Promotional Activities for the Mobile Category in the Home Page and Category pages of Flipkart App and Website.-Allocation of different Mobile Models according to higher GMV – achieving higher revenue -Monitoring and assuring performances of different mobile brand models to achieve higher or sustain GMV.-Ensuring to achieve higher Views and CTR for high performing models also achieving to improve Views and CTRs for low performing models. -Planning and ensuring to get higher allocations for Mobile Category amongst other categories in Flipkart. -Designing and implementing of App Wireframes for Mobile Category Page. -Handling and activation of New Launches in mobile category. -Planning and execution of Promotional communications according to segmented cohorts. -Handling of communications using different channels such as Emailers & App Notifications. -Coordinating with Planning Team, KAMs and Creative department for all Merchandising and promotional activities. Show less