
Jakub Guzik
Trainee

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About me
Marketing Project Manager at EY France
Education

Institut Francais de Cracovie
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EMBS European Master of Business Sciences Consortium
2006 - 2010Master’s Degree Business Administration and Management, GeneralEMBS is an exclusive network of universities and business schools covering European countries

Bartłomiej Nowodworski's Secondary School in Cracow
2000 - 2004Secondary school certificate Literary bachelor - Polish, French and English.webp)
Université Jean Moulin (Lyon III)
2006 - 2007Bachelor’s Degree International ManagementMajor subjects : International Marketing, International Economics (in French), Cross-Cultural Management, Brand Management (in English).

Uniwersytet Ekonomiczny w Krakowie
2008 - 2009Master’s Degree International ManagementProfile within International Management specialization: International Logistics. Thesis title: ‘Methodological aspects of the organization of conferences on international institutions such as the United Nations Office at Geneva’; the diploma was officially recognized by the French government in 2011 (ENIC-NARIC agency).

Krakowska Akademia im. Andrzeja Frycza-Modrzewskiego
2011 - 2012Postgraduate studies Digital marketing
University of Strasbourg
2008 - 2008Master’s Degree International ManagementActivities and Societies: Grant issued by the Strasbourg Club association. Major subjects: Management of Non Profit Organizations, International Leadership, Management of Non Profit Organizations (in English), Business Negotiations (in French). Bourse obtenue dans le cadre du programme ‘Club de Strasbourg’. Cours suivis : Management of Non Profit Organizations, International Leadership, Management of Non Profit Organizations (en anglais), Négociations d’Affaires, Création Publicitaire (en français).
.webp)
Lviv Business School of UCU (LvBS)
2007 - 2007International Business/Trade/CommerceInternational seminar on Polish investment projects in Ukraine and Ukrainian investment projects in Poland.
Experience

Krakowskie Biuro Festiwalowe
May 2001 - Nov 2005TraineeHelp in managing and promoting cultural events of local, national and international significance in co-operation with cultural and educational institutions, artistic societies and foreign cultural centers. Participation in preparing traditional Krakow outdoor events, such as, the Wianki Midsummer.

Tischner European University
Sept 2003 - Dec 2004InternConducting a database of French universities, that may be likely to accept Socrates-Erasmus agreements with the University of Tischner.

Grupa RMF
May 2006 - Aug 2006Junior Marketing ExecutiveInternship in the RMF FM radio in the Marketing and Brand Promotion Department.

Grupa RMF
Oct 2008 - Jun 2010Production of major events for RMF FM, RMF and RMF Classic MAXXX brands. Analyzing the attractiveness of partnership offers and their importance for the brand identity, sponsoring deals coordination, media planning. Organizing marketing activities for the broadcaster the main brands: RMF, RMF Maxxx, RMF Classic.
Event Account Executive
May 2009 - Jun 2010Junior Brand Manager
Oct 2008 - Apr 2009

Eskadra
Feb 2011 - Jul 2011New Business & PR ManagerCoordinator of INDUSTRIADA 2011 project, commissioned by the Silesian Province Marshal's Office and Discovery Europe. Commercialization of tourism, event PR activities.

Balsamstudio
Oct 2011 - Sept 2012Project ManagerVisual identity project for the Information, Tourism and City Promotion Department of the Municipality of Krakow; Balsamstudio’s external PR activities.

Nowy Styl Group
Jun 2012 - Feb 2013Marketing Coordinator FrancePlanning and implementation of marketing strategies for the company’s 5 product brands on the French market. Acting as a member of the French team to support marketing operations for business stakeholders and local marketing teams. Coordination of promotional activities, including online PR activities. Working on competition benchmark.

SOUNDSLIKE
Mar 2013 - Apr 2018Marketing Projects and Communications ManagerContent marketing campaigns, brand management, communications, event management, digital communications, planning and execution of advertising and communication strategies, product placement and content marketing, music branding tools implementation in different brand’s communications activities.Main projects:- Inditex (Zara flag store opening, press conference, and media relations),- Netto (representing client during MasterChef Junior recordings at TVN Media to secure embedded marketing in the TV show),- AXA Poland (organization and music branding of the annual congress and the grand gala with the awards ceremony),- Bielenda (social media activities, store opening),- Alight Solutions (internal communications),- Greenpeace (viral video production, music campaign),- Radio Kraków (autumn campaign coordination, radio own music productions management, event management, 90th-anniversary event coordination),- Tesco (organization of the grand gala and music branding of the event), - Preisner Productions (communication strategy of Zbigniew Preisner publishing house),- Otwarte Publishing House (music campaigns coordination),- 7xGospel Festival (creation and implementation of the festival’s online communications strategy),- Klosterfrau Healthcare Group (conception and artists cooperation management for Melissa brand campaign). Show less

Capgemini
Apr 2018 - Aug 2019Marketing and Events Coordinator FranceStrengthening marketing and sales teams cooperation. Coordinating portfolio of projects taking ownership of the delivery of a variety of activities, including digital marketing, events coordinating, and thought leadership, in collaboration with the French teams.Reporting to Capgemini France Sales Leader and supporting the managers in his team, I was responsible for interdisciplinary projects, marketing KPI tracking (Salesforce), company's sales and public relations events organizational improvements, webinars organization, and continuous watch of sales and marketing project coordinators' needs. Show less

American Express Global Business Travel
Sept 2019 - Feb 2021Event Project Manager EMEAEnd-to-end project management for EMEA markets (sourcing, planning, people allocation, budget, contract negotiations and execution, operations, closure and report, onsite and online project supervision & support). Stakeholders and relationship management, third parties cooperation (working with CRM systems, Oracle Netsuite and Cvent).The client-facing position required daily working with strategic accounts to understand their needs and goals, designing, implementing, and driving program adoption to optimize meetings investment and success. I was complying with relevant laws, policies, and regulations to minimize risk within meetings’ programs. Show less

TYDEX
Mar 2020 - Mar 2021Marketing AdvisorI joined the project part-time in 2020 when still working for American Express. In very short deadlines I started with creating Tydex’s marketing strategy, planning its digital presence and sales support to finally launch the brand in April. I had a strong creative input into the design process, liaising with external design suppliers to ensure the production of high-quality brand-compliant marketing content.

EY
Mar 2021 - nowAs a Marketing Project Manager at EY, I have led diverse responsibilities within the Brand, Marketing & Communication (BMC) team. My role involves coordinating and delivering a range of projects, from digital marketing initiatives and event organization to thought leadership production. Fluent in French and English, I actively contribute to the success of marketing campaigns across various channels, supporting the BMC team in achieving strategic objectives. Additionally, I have played a key role in building relationships with stakeholders, managing competition benchmarking, and ensuring the production of high-quality marketing materials. Passionate about pushing boundaries in professional services marketing, I thrive in this fast-paced, international environment. Show less
Marketing Project Manager France | Strategic Initiatives & Team Management
Oct 2024 - nowMarketing Project Manager France
Mar 2021 - Oct 2024
Licenses & Certifications
- View certificate

Data Science Ethics
University of MichiganMar 2024 - View certificate

Building High-Performing Teams
University of PennsylvaniaJul 2023 - View certificate

Innovation - Process Innovation
EYJul 2023 - View certificate

Artificial Intelligence - AI Engineering
EYMar 2024 - View certificate

Leadership - My Purpose
EYAug 2021 - View certificate

Innovation - Design thinking
EYMar 2021 - View certificate

Transformation - Managing Change and Decision Making
EYNov 2022 - View certificate

Leadership - Teaming
EYAug 2023 - View certificate

Leadership - Inclusion and Belonging
EYSept 2021 - View certificate

Innovation - Agile
EYJul 2022
Honors & Awards
- Awarded to Jakub GuzikGolden Arrow (Experiential marketing - event marketing) - nomination VFP Communications Ltd. / Polish Marketing Association INDUSTRIADA 2011
- Awarded to Jakub GuzikKreatura (Event - ambient) VFP Communications Ltd. INDUSTRIADA 2011
Volunteer Experience
Social Media and Press Retations Manager
Issued by Soul'n'Voices on Sept 2008
Associated with Jakub GuzikIntern in the Permanent Mission of Poland to the United Nations Office
Issued by United Nations Office at Geneva on May 2008
Associated with Jakub GuzikIntern in the Permanent Representation of the Republic of Poland to the Council of Europe
Issued by Council of Europe on Mar 2008
Associated with Jakub GuzikProject Coordinator
Issued by Stowarzyszenie WIOSNA on Jul 2004
Associated with Jakub GuzikProject Coordinator
Issued by Stowarzyszenie Gospel on Sept 2013
Associated with Jakub GuzikIntern at the General Polish Consulate
Issued by Ministry of Foreign Affairs of the Republic of Poland on Jun 2007
Associated with Jakub Guzik
Languages
- frFrançais
- anAnglais
- poPolonais
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