Joanna Alcoran

Experience

• 

  EXPRESS

  Sept 2008 - Feb 2014

  Assistant Store Manager

  Created strategies to encourage sales associates to increase customer sales. Maintained friendly and professional customer interactions. Opened and closed the store, including opening and closing cash registers and creating staff assignments. Managed over 50 personnel files according to policy and federal and state law and regulations.

• 

  MassMutual

  Nov 2011 - Mar 2013

  Disability and Life Insurance Specialist

  Addressed customer service inquiries in a timely and accurate fashion exceeding established metrics. Worked with management to ensure appropriate changes were made to improve productivity.

• 

  MassLive.com

  Feb 2014 - Mar 2016

  Attend advertiser needs analysis sales calls, proposal presentations, and reporting follow-ups as support for sales team. Facilitate whiteboarding sessions with a focus on audience analysis utilizing local market established best practices. Develop and evaluate marketing strategies based on advertiser objectives and defined KPIs via company directed consultative sales approach. Manage Google Analytics account access, implementation, and troubleshooting. Analyze how to optimize campaigns to achieve successful results. Serve as a marketing consultant by providing industry insights through up-to-date knowledge of industry trends. Show less

  • Digital Account Manager

    Nov 2015 - Mar 2016

  • Digital Account Executive - Healthcare Industry

    Jun 2015 - Nov 2015

  • Digital Marketing Strategist

    Aug 2014 - Nov 2015

  • Sales Coordinator

    Feb 2014 - Aug 2014
• 

  Marigold

  Mar 2016 - Feb 2017

  Digital Marketing Strategist

  Responsible for evaluating digital customer behaviors and driving strategic recommendations in email marketing, execution and analysis tailored to clients’ unique needs and business models.Lead various optimization projects and act as an internal voice of the customer in understanding customer needs from marketing and analytics perspectives.Work on quantitative deep dives, strategic roadmaps and rigorous testing plans for ecommerce and publishing clients.Work in a cross-functional capacity - closely with account management, data science, product and marketing teams.Serve as an outward evangelist for Sailthru’s entire product suite. Show less

• 

  Skyword

  Feb 2017 - Jan 2021

  Work with the Director, Content Services on the delivery of content marketing programs for clientc portfolio.Help clients formulate their content strategy.Manage keywords and topical assignments to writers.Set up and manage programs using Skyword’s Content Marketing software platform.Lead team in conducting market research and competitive analysis.Review copyedited content to ensure adherence to established content standards and brand voice.Identify opportunities to expand the client relationship and drive contract renewals.Provide clients with ongoing reporting, strategic recommendations and advice. Show less

  • Director, Professional Services

    Jan 2020 - Jan 2021

  • Associate Director, Professional Services

    Nov 2018 - Jan 2020

  • Content Strategist

    Feb 2017 - Nov 2018
• 

  Triumvirate Environmental

  Jan 2021 - Sept 2022

  Lead, mentor, and manage a digital marketing analyst.Responsible for understanding business objectives and defining KPIs for monthly ROI reporting. Develop strategies for effective data analysis and reporting for digital marketing efforts. Develop strategic recommendations to optimize website lead generation.In-house SEO responsibilities: strategy, content ideation, on-page optimization, and technical oversight.Manage and analyze performance of paid search campaigns across services and regions.ABM program management including tracking success, developing reporting, and implementation.

  • Digital Marketing Analytics Manager

    Apr 2022 - Sept 2022

  • Digital Marketing Analyst

    Jan 2021 - Apr 2022
• 

  Honorlock

  Oct 2022 - now

  Responsible for supporting revenue growth and optimizing revenue operations performance through data-driven insights and strategic initiatives.Work closely with sales and marketing teams to develop meaningful KPIs.Establish best practice and governance of the proper use of data and analytics. Establish data-driven center of excellence utilizing marketing tech stack and Salesforce.Measure effectiveness of the demand generation strategy and provide recommendations. Build and manage KPI dashboards leveraged by the marketing team.Manage Inbound BDR response time, performance & pipeline generation.

  • Sr. Manager, Revenue Operations & Analytics

    Oct 2023 - now

  • Marketing Data & Analytics Manager/BDR Manager

    Oct 2022 - Oct 2023