
Dasha Glukhova
Business Development Manager at various healthcare-focused companies

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About me
Creative Art Director at NŌSE PERFUMES, Brand identity x aesthetic strategy. Gallery photographer.
Education

Deltion College Zwolle
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MSU
2004 - 2009Master's degree Art History, Criticism and Conservation, Advertising and PR, PSA..webp)
Lomonosov Moscow State University (MSU)
2009 - 2013Doctor of Philosophy (Ph.D.) PhD student at the Chair of Advertising and Public Relations, Faculty of Journalism. Degreed with HonoursActivities and Societies: Field: Public service advertising, creative technologies in advertising, creative strategy for public service advertising. Graduated with Honors in English.THEME: Creative technology of Public Service Announcement.

VU University Amsterdam
2015 - 2016Master of Business Administration (M.B.A.) Strategy and Organiztion.webp)
Lomonosov Moscow State University (MSU)
-Doctor of Philosophy (Ph.D.) Creative technology of Public Social Announcement (PSA)
Experience

BEBIG
May 2009 - Sept 2013Business Development Manager at various healthcare-focused companiesHigh tech solutions for medical technology. Health Care. Implementation of the alternative form of cancer treatment in Russia.I started my career as Business Development Manager in the medical tech sector, creating and implementing communications and marketing strategies first for BEBIG, offering alternative cancer treatment, producers of proton therapy equipment. I identified potential partners and secured partnerships, managed external relations and oversaw the companies’ presence at key professional trade shows and exhibitions. I created presentations, brochures and commercial proposals, supplied content for websites and was in charge of SEO-optimisation. My work resulted in successful rebranding of both ventures, expansion of their customers’ base and extensive media attention and coverage. Show less

Благотворительный фонд «Дорога к детям»
Jan 2012 - Mar 2015Creative Directorhttp://det-doma.ru- Fundraising and special program.

SVK Vacuum System
Jun 2012 - Oct 2014Brand DirectorHi-tech Ingeneering Systems of Vacuum Technologies.- Brand development, web site traffic growth and advertising revenue. - Strategic Consulting, including business plan & sales strategy development.

Agent Provocateur, Alvalle (PepsiCo), Samsung and Coca-Cola
Jan 2014 - nowCreative Director and Visual Identity Consultant-at-largeFollowing my passion for photography, I collaborate with local and international brands, conceptualising, producing and shooting their visual content – be it lookbooks, glossy media shoots, visual content for websites and SMM. I help brands strengthen their positioning by strategically aligning their visual aesthetic and amping up their social media game. Among my clients are Reebok, Agent Provocateur, Alvalle (PepsiCo), Samsung and Coca-Cola.

NŌSE perfumes
Jul 2017 - nowCreative Art DirectorBringing to the table my extensive experience in brand development, project management and creative direction, together with my husband I co-founded NŌSE Perfumes: an avant-garde brand based on Russian olfactory background and cultural codes. I lead the brand development and creative stream of the business. I developed and implemented the brand’s visual identity, created the concept and oversaw the production of our packaging. I produce, shoot and retouch our ad campaigns and SMM content. I am in charge of the brand’s marketing and communication activities, which result in extensive media coverage ranging from Vogue to Forbes as well as in partnerships and collaborations with museums and like-minded brands. Show less

Omniton
Oct 2018 - Feb 2020Contract Art DirectorBuilding the visual strategy.Working on a filed of creative work, communication strategy and production.
Licenses & Certifications

VU MBA
Vrije Universiteit Amsterdam / VUJun 2016
Honors & Awards
- Awarded to Dasha GlukhovaAward for best cover by all TimeOut editions - TimeOut Russia’s Young entrepreneurs – award for best cover, reproduced in 2012 by all TimeOut editions.Publications in peer-reviewed magazines during PhD study.
Languages
- руРусский
- enEnglish
- frFrench
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