Ivana Stevic

Experience

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  Freelance translator and foreign language tutor

  Apr 2005 - Nov 2016

  Philologist

  - Teaching Serbian as a foreign language;- Teaching the English language;- Tutoring students individually and in groups in a variety of academic subjects;- Assisting students with the development of study skills;- Translations;- Digital marketing service: Social Media, SEM/SEO; Advertising; Copywriting;- Market reserch.

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  The Andrejevic Foundation

  Jun 2009 - Jun 2010

  Copy Editor @The Andrejevic Foundation

  Responsibilities:- Ensured logical structure of the written text and text style;- Corrected grammar and spelling;- Checked facts and alert to any potential legal problems in the text;- Checked illustrations and captions accuracy;- Rose queries with the authors;- Reviewed books before printing;

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  Contact Magazine, Telenor

  Aug 2010 - Aug 2011

  Associate Writer @Contact Magazine by Telenor

  Responsibilities:- Performing research on different topics and writing articles;

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  New Moment New Ideas

  Dec 2010 - Jun 2011

  Media Relation Executive @New Moment New Ideas Company

  Responsibilities:- Executed public relations activities and communications including press releases, company literature, editorial calendars, articles, announcements, and media kits;- Built a favorable brand image with customers, prospects, employees and the public; - Developed and implemented PR activities for various clients;- Produced and distributed media kits;- Established and nurtured relationships with media reps across all major channels (print media, TV, radio, online media);- Built strong and reliable relationship with VIPs;- Managed PR activities, events, parties, and conferences;- Secured full media placement in national print and media, TV, radio, online media;- Press and Web clipping;- Clients: P&G, UNICEF, Pernod Ricard, Carlsberg, Belgrade Boat Show Show less

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  Logo.d.o.o.

  Jun 2011 - Dec 2011

  Marketing Specialist @Logo d.o.o.

  Responsibilities:- Led integrated marketing communication and established a recognisable company’s position in the B2B environment; - Executed new product launches, B2B presentation, and trade-shows;- Created advertising and media plans in co-operation with marketing agencies;- Identified opportunities, researched new product possibilities, collaborated with engineering & sales team;- Produced media kits; - Conceptualized and developed market search questionnaires;- Monitored and reviewed information from materials, events or environment to detect or assess potential problems; Show less

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  Globe One Digital

  Dec 2016 - Nov 2018

  Social Media & Community Manager

  Responsibilities:- Working across clients portfolio in providing social media services and achieving KPIs and set objectives;- Creating and executing social campaign strategies, (predominantly through Paid Social) such as building organic/paid traffic volumes, site conversion rates, and subscription sales; - Plan, execute and evaluate advertising campaigns across social channels (Facebook, Instagram, LinkedIn);- Launching SM business pages and accounts and growing fan base;- Growing brand awareness, visibility, and engagement of the brand across the key social media channels; - Designing brand awareness and social selling strategies;- Creating an engaging content calendar and social media assets that are relevant to the clients and their audiences;- Page monitoring, comments moderation and social listening; - Defining KPIs and closely monitoring results of all campaigns, evaluating and reporting on promotions and campaigns in a timely manner;- Actively tracking and analyzing media performance and continuously optimizing campaigns to maximize performance and to ensure account plans are achieved;- Reporting – producing and delivering weekly/monthly reports to the Head of Account Management as well to the client, summarizing the effectiveness of social media activities with a specific focus on revenue-related reports, campaign performance analysis, demographic analysis, industry insight, new/evolving technology and marketplace overviews;- Developing new business proposals, media plans, and analysis of performance goals;- Achieved 70%+ growth in total online visibility, 40%+ increase in website traffic from advertising and ROI 30%+; - Indicative clients per country:Greece: Coca-Cola Hellenic Bottling Company, Astir Palace, Release Athens Festival, Media Strom, Ekthesi Motosikletas, Matsuhisa Athens, Kri Kri;Romania: Banca Romaneasca, Kettler, Techfit Sport, IQCar App;Bulgaria: Vivacom, Suzuki, Ted BG Show less

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  Socital

  Nov 2018 - Oct 2022

  Growth Marketing Manager

  Responsibilities: - Helping the company transition from start-up to scale up, and expanding into new markets; - Developing and executing the marketing & growth strategy & roadmap;- Identify growth channels, and build a scalable inbound marketing model; - Creating branding and communication strategy;- Aligning marketing, sales, product goals;- Developing and executing online market expansion strategy and localisation;- Implementing inbound strategy and marketing automation;- Owning data analytics and reporting;- Set up extensive and advanced data analytics, tracking and reporting;- Leading customer acquisition via paid and owned marketing channels to fuel profitable growth;- Revenue growth and ROI;- Finding scrappy and creative solutions to achieve results;- Manage day-to-day operations across multiple channels;- Own and manage paid marketing spending to budget;- Continuously test and optimise targeting, bid strategies, creative and landing page to drive volume and ROI; - Collecting, processing and analysing data to deliver critical reports;- Managing performance marketing campaigns and A/B testing to deliver profitable growth;- Designing & implementing data-driven experiments; - Developing content, researching topics, and writing articles for the blog; Achievements: - Socital listed in The Global Ecommerce Personalization Software Market Research Report Forecast 2019-2026 amongst 10 key players;- Built advanced marketing automation setup;- Created a long term roadmap for growth; Show less

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  British Council

  Oct 2022 - now

  Regional Campaigns Marketing Hub Manager for EU/WE