Toni Williamson

Experience

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  Artigy Printing Company

  May 1996 - Feb 1998

  Typesetter | Customer Service

  Gained the hands-on experience of taking an idea from conception to the final printed piece through stages in customer consultation, design and production.

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  Printlink Online

  Mar 1998 - Oct 1999

  Prepress Manager

  Managed the specifics of a print job through the prepress process – design and layout, client proofing, film output, plate burning and press checks.

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  Shoe Show

  May 2002 - Mar 2003

  Senior Graphic Designer

  Design and production management of packaging, national print ads, billboards and in-store materials. Website copywriting and uploading of support images. Corporate brochure redesign. Updated, produced and distributed store reference catalogs. Digital photography with color correction.

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  Metro 1-Hour Photo, Inc.

  May 2003 - Feb 2004

  Studio Photographer | Digital Editor

  Expanded clientele with digital services including: photo edits, manipulation, restoration and color correction/enhancement. Studio photography.

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  Grand Rapids Symphony

  Feb 2004 - Oct 2020

  Multi-channeled marketing, strategy and execution, for a fast-paced, in-house marketing team. Ensure consistent branding in all forms of promotion including: ads (print and digital); billboards; direct mail; social media and website content. Establish, implement and maintain marketing and advertising budgets, timelines and objectives.Other responsibilities include: oversight of staff; copywriting; media buys and planning; program book project management; creative direction for photo shoots; project coordination with internal departments, other arts organizations and vendors; event set-up and staffing. Show less Ensure consistent messaging and branding utilizing the Adobe Creative Suite through the design of marketing materials – print, direct mail, advertising, video, digital, and corporate identity. Designed, coordinated and project managed the launch of three websites and one micro-site. Creation of all graphical web content. Established brand standards. Also, artistic direction and planning of photo shoots.Other responsibilities include: media liaison; event planning; supervise advertising sales; program book management; and coordination of projects with internal departments and outside vendors. Show less

  • Director of Marketing + Design

    Apr 2015 - Oct 2020

  • Graphic Designer | Creative Director

    Feb 2004 - Apr 2015
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  Ashley HomeStores of Western Michigan

  Oct 2020 - Jan 2021

  Retail Sales Specialist
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  Ball Park Floral Inc

  Jan 2021 - Mar 2023

  • Administrative Assistant

    Jan 2022 - Mar 2023

  • Customer Service Specialist

    Jan 2021 - Mar 2023
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  AMDG Architects

  Jun 2023 - now

  Marketing Specialist