Rafael Rodrigues

Experience

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  Spinola Comunicação Integrada

  Oct 2006 - Feb 2007

  Digital Design Internship
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  Senac São Paulo

  Jul 2007 - Dec 2007

  Digital Design Internship
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  Senac São Paulo

  Feb 2008 - Aug 2012

  UI/UX Designer & Front-end Developer
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  Porto Seguro

  Aug 2012 - Nov 2012

  UI Designer & Front-end Developer
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  GABBA

  Nov 2012 - Feb 2013

  UI/UX Designer & Front-end Developer
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  Medicinia

  Dec 2012 - Jul 2018

  I actively collaborated in strategic decisions for design and product reframing for the company’s process on focusing on the B2B health market. Constant alignment for software delivery, sprints planning and product roadmaps with the development and business teams.With broad and diverse activities in the daily operation of the company, I begun to establish contact with customers and stakeholders to plan and execute new projects, gather software requirements and business goals.As Product Designer, I performed periodic quantitative and qualitative analyzes of the product using metrics tools, user observation and validation interviews, always seeking to identify and come up with improvements and enhancements for the products under development. Show less As UX team leader (4 people), I helped structure a new workflow and management for design execution and deliveries activities. In a collaborative and horizontal way, we have structured countless experiments to validate new features and continuously improvement of the products launched and under development.User research, prototyping, usability tests, usability analysis and elaboration of several user journeys with continuous contact with Product and Technology teams were daily activities of the team. Show less As UX Designer I was responsible for user research and hypothesis validation with low, medium and high fidelity interactive prototypes. I also applied ideation and prototyping methods for internal alignments in the elaboration, development and launch of new B2C and B2B features and products with POs, Marketing and IT teams.Also responsible for the information architecture of the entire system, I developed navigation flows, wireframes, prototypes and user research for product discovery activities. Show less

  • Product Manager & Product Designer

    Jun 2016 - Jul 2018

  • UX Lead

    Jun 2015 - Feb 2017

  • Senior UX Designer

    Feb 2013 - Jun 2015

  • UX/UI Designer

    Dec 2012 - Feb 2013
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  BRQ Digital Solutions

  Jul 2018 - Sept 2018

  Senior UX Designer

  I developed a workflow process for the new design team adopting concepts of Lean UX and Agile. I also carried out analyzes and proposed improvements in the UI and flows of navigation of the bank’s digital channels (website and application). As my final project, I developed an action plan for the total redesign of the BTG Pactual Digital’s logged area.

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  Zup Innovation

  Oct 2018 - Apr 2019

  Senior UX Designer

  Working at Banco Santander, Vivo and Banco Safra projects, I was in charge for the development of navigation flows, wireframes and user interfaces. As a UX Researcher, I was responsible for writing test scripts and running usability tests, building prototypes (low and high fidelity), in addition to a consulting work for all issues related to design, usability and user experience of the products under development.

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  Bradesco

  Apr 2019 - Mar 2020

  Senior UX Designer

  I worked in internal projects for the network of branches and internal departments carrying out various UX activities: from product discovery, with research and interviews of users, through analysis, diagnosis and reporting, till the design of mockups and prototypes.I also performed field validation through usability and adherence tests and kept constant contact with business areas to align strategic project objectives.I planned and facilitated co-creation and Design Thinking workshops and also led a project to design a model for structuring UX teams and its working flows in agile projects. Show less

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  Banco Modal

  Jun 2020 - Jun 2021

  • Product Design Lead

    Dec 2020 - Jun 2021

  • Product Designer Senior

    Jun 2020 - Dec 2020
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  Decisiv, Inc.

  Apr 2021 - now

  Senior Product Designer