Tiara Estefan

Experience

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  McMaster University

  Dec 2018 - May 2020

  Research Undergraduate Candidate: Linguistic Interactions of ASD Individuals

  Field of Study: Linguistic Interactions of ASD Individuals• Assisted a Professor in a research study of observing interactions between individuals with ASD• Completed transcription, editing and analysis through processing speech recordings • Gained broader understanding on ASD, fundamentals of research, observation and ethics

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  Cathy Wever Elementary School

  Sept 2019 - Jan 2020

  One-to-One Facilitator

  • Supported students in learning objectives through one on one speech and reading assistance for Grade 1 students and leading lesson plans• Observed children’s strengths and weaknesses and tailored lessons to suit them, assisted where identified academic and social barriers applied to learning.• Ability to think on feet to create an assistive/ engaging approach for students. • Learned to observe and pay attention to student interactions and finding ways to bridge the gap;

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  McMaster Model United Nations

  Sept 2019 - Jan 2020

  News Anchor

  • Represented McMaster as a News Anchor during the annual MACMUN 2020 conference;• Focus on clear and concise communication and reporting news updates provided from various groups who represented simulated countries and headlines; • Networking skills in talking to other delegates throughout the conference• Eliciting further on-the-spot scriptwriting and creative advertisement panels

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  McMaster Athletics and Recreation

  Apr 2020 - Apr 2021

  Fitness Support Coordinator

  McMaster Athletics & Recreation: Pulse Fitness Center, Support Staff• Greeting individuals as they come into the gym to create a welcoming environment• Problem solving and answering client questions• Organizing and maintaining the fitness area to make it look appropriate to standards• Monitoring online fitness classes and making sure things run both smooth and appropriately• The role of moderating and assisting with technical support on virtual Pulse fitness classes

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  Health, Aging and Society Student Association

  Apr 2020 - Jun 2021

  Health Studies Coordinator

  • Promoted the study of Health & Aging through the department, health promotional initiatives and community outreach. • Created, organized and lead social events, community events and promoted socializing and connecting between students and faculty of the Department of Health, Aging and Society (HAS)• Providing volunteer opportunities in the field of Health Studies for students in this program• Assisting and building a good rapport with students and scheduling availability to answer questions and concerns of undergraduate students. Show less

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  Cotton Candy Event Staffing Inc.

  Sept 2020 - Jun 2023

  Brand Promotional Marketing

  Focus on a polished, enthusiastic approach to immersing one’s brand experience. Introduction into promotional staffing, events management and creative concepts in businesses and brandwork. Succeeded in working multifaceted roles from a street team member, promotional model, brand ambassador to a bartender/ specialty staff.

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  Taboo Muskoka Resort & Golf

  Jun 2021 - Sept 2021

  Recreation Attendant

  Furthered professional networking, communications and knowledge in specialized areas in order to be deemed accessible as an instructor to resort guests throughout daily activity scheduling. Skills gained but not limited to; Outdoor education, Archery, Survival skills, Camping, Paddling and Fire building, etc

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  MOVATI Athletic

  Apr 2022 - Aug 2022

  Front Desk / Social Media
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  TE Creative

  May 2022 - Sept 2024

  - Founder of freelance brand known as "TE Creative".- Organized and facilitated creative projects with clients; photography, videography, graphics and web design. - Founder of freelance brand known as "TE Creative".- Organized and facilitated creative projects with clients.

  • Founder

    Jan 2022 - Sept 2024

  • Freelance Photographer

    May 2022 - Aug 2024
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  SoCIAL LITE Vodka

  May 2022 - Aug 2023

  Campaign & Content Marketing Manager

  - Lead remote marketing and recruiting for Social Lite Vodka brand outreach for micro-influencers during the summer campaign season. Focused on driving brand awareness via influencer outreach.- Managed and created reports on influencer analytics and statistics (Data interpretation, social media KPIs, ROI tracking etc)- Successfully onboarded multiple micro-influencers, leading to a 15% increase in brand awareness and social media reach during the summer campaign

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  Humber College

  Jan 2023 - Apr 2024

  Results-driven with expertise in social media campaigns, content creation, analytics, and proven success in enhancing brand engagement and managing multimedia campaigns.Developed and executed marketing and media for Humber Hawks Varsity socials. Increased social media engagement by 30% through targeted content creation and scheduling across Varsity social channels.Managed a creative team of designers and videographers for shoots and graphics and assisted in both event and project planning.Shot and edited videos of athletes, games, fans, and community events at indoor and outdoor sporting venues. Show less

  • Campaign & Content Project Manager

    Apr 2023 - Apr 2024

  • Sports Photographer

    Jan 2023 - Apr 2024
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  Spartan

  Mar 2023 - Oct 2023

  Branding Lead

  Leadership role in facilitating sponsor branding on-site Coordinated setup of general Festival area and assisted in behind-the-scenes and race weekend photography and social media content creation

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  Red Bull

  Sept 2023 - May 2024

  Field Marketing Representative

  - Understanding Red Bull’s target consumer groups while also aiming to drive brand image, reach new consumers, excite university students, increase sales and manage the Red Bull brand at college campus. - Through direct contact with consumers and customers, inviting product trial, in addition to working at Red Bull events and ensuring an unforgettable brand experience for consumers.

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  Rocky Tales

  Oct 2024 - now

  Web Content Writer

  Developed SEO-driven articles on outdoor sports and adventure topics, such as camping, hiking, and snowboarding, that resonated with outdoor audiences.Worked closely with editorial teams to uphold brand guidelines and leverage SEO insights for high-impact content that meets audience engagement goals.