Mariana Sequeyro

Experience

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  Court company

  Dec 2010 - Dec 2012

  Footwear Designer

  -Designed sneakers from men, children and women, from concept through development.-In-depth knowledge of material development process.-Effectively manage time and multi-task, pay strong attention to detail, and work within a team environment.

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  Intermallas

  Jan 2012 - Nov 2015

  Brand Marketing Specialist

  -Definition of Brand strategy for B2B and B2C audience. Budget management and event development.-Managed implementations of marketing campaigns, including development of creative messaging, production of collateral materials and management of website development.

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  Mosca Shoes

  Nov 2015 - Dec 2017

  Digital Marketing Manager

  -Managed the community to maintain a healthy and productive relationship.-Planned and created original content that increased brand awareness with 30+ posts per week across Facebook, Instagram and Pinterest. -Analyzed sales and new business data. Following up on KPIs to detect new training opportunities and for developing new strategies on how to deliver a better and successful customer experience.-Developed a marketing plan for monthly promotions, reaching outreach and conversion through paid social media campaigns.-Coordinated the contents of the fashion blog within e-commerce and its dissemination through social networks.-Optimizing the content of e-commerce sites using keyword research and user-oriented category taxonomies. Show less

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  Malva Social Media

  Jun 2016 - now

  Digital Marketing Manager

  -Designed digital marketing campaigns for more than 20+ brands using SMM and SMO.-Developed cross-channel media strategies to engage B2B and B2C customers segments-Created original engaging audio-visual content, newsletters, and creative copywriting for 20+ social media accounts. -Completed competitive research and benchmarking to further understand target audience and goals. -Coordinate and execute digital media calendars for websites, Facebook, Instagram, Linkedin, Twitter and Mailchimp.-Manage Paid social media advertising strategies and investment plans.-Define, monitor and report on KPIs by analyzing metrics. Leveraged data to understand what worked on each social media platform to improve conversion and engagement rate. Show less

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  Instituto Politécnico Nacional

  Jan 2017 - Jan 2018

  Digital Marketing Manager

  -Strategically planned, created content and executed monthly calendars on Facebook, Instagram and the official website to promote events, workshops and conferences, related to IPN Culture’s department.-Monitored online posts for content and compliance with guidelines.-Utilized a creative approach to engage IPN students and increase their participation in cultural activities.-Coordinated the design, planning, content development and dissemination via digital channels of the Culture Department's monthly digital magazine. Show less

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  Suzuki Motor de México, S.A. de C.V.

  Jun 2018 - Dec 2022

  Content Creator

  -Created creative content for promotional advertisements, newsletters, website banners, presentation and social media marketing materials, to enhance digital presence, while adhering to brand established guidelines.-Worked closely with the marketing director to optimize the content calendar across all the platforms to promote monthly product launches.

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  Berliner Bags

  Oct 2023 - now

  Marketing Communications Manager