Francesca Casaburi

Experience

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  Whitworth Art Gallery

  Apr 2018 - Jun 2018

  Research Assistant

  Selected among 10 high −performing students from the Art History Department to collaborate on the design of “Prints of Darkness: Goya and Hogarth in a Time of European Turmoil ” exhibition. -Research: mastered my research and data collection skills as part of our curatorial work -Training on audience profiling strategies to be used in our research and exhibition work

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  ARTiculation

  Nov 2018 - Nov 2018

  Student Ambassador

  -Mentored students from Manchester sixth-form colleges during an ARTiculation research workshop event at the Whitworth.- Supported them throughout the research process by providing keywords and ideas. -Offered advice on public speaking techniques to help pupils design their own presentation.

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  Castlefield Gallery

  Feb 2019 - May 2019

  Communications, Marketing and Audience Development Intern

  -Audience development including audience profiling and marketing strategies -Archive and Social Media: creating content for the gallery’s social media profiles, newsletter and website.- Engagement with the public: assisted the gallery team in the organisation and run of two exhibition previews: "Sources" curated by Joe Preston and "UnDoing", a collaboration between Manchester School of Architecture, independent curator Tom Emery, and Castlefield Gallery-Admin: assisting in coordinating printed publicity, interpretation, signage and their distribution. Show less

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  Associazione Italiana Giovani per l'UNESCO

  Jul 2019 - May 2021

  Regional Marketing and Communications Representative-Italian Youth Association for UNESCO

  Chosen ambassador for Italian Youth Association for UNESCO, founded in 2016. As the Marketing and Communications Representative for the Sicilian division, my role includes: -Infographic design and copyright for social media channels and newsletter-Media relations -Marketing campaigns for event promotion

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  TEDxUniversityOfManchester

  Oct 2019 - May 2020

  Marketing Executive

  Leader of marketing and content team, supervising a team of 8 associates in the formulation and implementation of our marketing strategy. -Designed innovative marketing campaigns to promote events and boost brand awareness-Managed social media achieving +20% organic reach and +12% engagement in 6 months-Wrote and directed promotional videos reaching up to 5 K hits-Organised, hosted and presented TEDx conferences on campus-Technical skills including Hootsuite, Analytics and Mailchimp Show less

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  Accelerate ME

  May 2020 - Feb 2022

  Accelerate ME is the leading student start-up accelerator in the UK. To date, the Accelerate ME’s portfolio includes 54 diverse startups, we have created over 60 jobs and our businesses have gone on to raise over £2.9 Million in Seed and Series A funding.As the Head of the content and marketing department, I manage a team of 6 Associates in the formulation and implementation of our marketing strategy. - Supervised all marketing projects, including audienced profiling, campaign planning and budget and resource allocation -Advised start-up founders on product-market validation, marketing research and online presence developing a strong client-first mindset -Acted as marketing consultant for start-up Kinetics for the whole duration of our accelerator programme, advised on marketing research design for product-market validation (questionnaire design and interviewing process)-Coordinated a variety of projects including Blog, Community channel and Podcast -Advised start-up founders on product-market validation, marketing research and online presence Show less

  • Advisor

    Jul 2021 - Feb 2022

  • Head of Marketing & Content

    May 2020 - Jun 2021
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  Social Business Brokers

  Jul 2021 - Mar 2022

  Marketing and Communications Associate

  - Oversaw marketing and comms strategy for Zero Waste Leeds including audience profiling, content creation and evaluation- Designed and executed behaviour change campaigns directly reporting to clients such as Leeds City Council and Allied Glass- Built successful relationships with clients by leading regular meetings to report on campaign performance, provide actionable insights for future strategy and discuss any feedback- Contributed to project impact reports and campaign case studies- Production of marketing material (videos, brochures, presentations and impact reports) Show less

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  Morris Hargreaves McIntyre

  Mar 2022 - Dec 2022

  Research Executive
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  Researchbods

  Jan 2023 - now

  • Insight Manager

    Nov 2023 - now

  • Senior Insight Executive

    Jan 2023 - Nov 2023