Aaron McDevitt, MBA

Experience

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  Maple Leaf Sports & Entertainment

  Aug 2012 - Aug 2013

  Toronto Marlies Promotional Game Staff

  Maple Leaf Sports & Entertainment is one of North Americas largest providers of live entertainment and is the parent company of the Toronto Maple Leafs (NHL), Toronto Raptors (NBA), Toronto FC (MLS) and the Toronto Marlies (AHL)Responsibilities and Achievements:- Monitored web traffic using Adobe Site catalyst and generated weekly reports that analyzed and reviewed the data in order to better engage our customers. - Coordinated and executed client focused events targeted to specific top tier members of iTRADE.- Developed and edited copy for several redesigns of the website as well as internal/external communications such as promotional emails, web banners, information packages and several others. - Created and managed a client database on Microsoft Access and provided specified client lists toemail vendors and internal partners. Show less

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  Scotia iTRADE

  Jan 2013 - Apr 2013

  Marketing Coordinator

  Scotia iTRADE provides clients with state-of-the-art trading and investing capabilities supported by Canada's most international bank, Scotiabank.Responsibilities and Achievements:- Executed all in game promotions and sponsorship activations to the companies specifications. - Coordinated and prepared all promotions according to the game script and ensured execution within the designated time frame.- Delivered championship customer service to ensure the best possible fan experience in accordance with the MLSE mission statement. - Showcased ability to work with a team and generate a better outcome when utilizing team strengths. Show less

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  Big Brothers Big Sisters

  Sept 2013 - May 2015

  Marketing Coordinator

  Big Brothers Big Sisters is a global not for profit organization that is focused on life changing, one on one mentoring for youth. Responsibilities & Achievements:- Design, write, and produce all marketing material for the agency, both traditional and online.- Coordinate, promote, and execute the organizations largest fundraiser Bowl for Kids Sake, which last year raised over $45,000 - Developed and implemented the organization's first strategic marketing plan which has led to an increase in brand awareness. - Improved website traffic with a combination of paid/organic search, a sound social media strategy, and targeted email campaigns.- Generated an 800% increase in corporate sponsorship by developing a new sponsorship package which in turn increased our advertising impact. Show less

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  Scotiabank

  Dec 2013 - Nov 2014

  Data Analyst International Shared Services

  International Shared Services is a a division of Scotiabank that is responsible for the end to end development and implementation of loan process internationally.Responsibilities and Achievements:- Analyzed loan application data to identify any areas for improvement and correct any loan process inadequacies. - Created and managed Sharepoint sites in order to collect loan data, improve cross division functionality, and eliminate the use of the"Rightfax" loan adjustment system.- Built Microsoft Access forms in order to track loan applications that worked in correlation with our Sharepoint sites.- Utilized my advanced skills of Microsoft Excel, Sharepoint Designer and Access to translate large amounts of data into useable information. Show less

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  University of New Brunswick

  May 2015 - May 2018

  - Developed and implemented the faculties’ first integrated marketing plan including a $30,000 advertising campaign- Worked in conjunction with the central marketing office to design digital advertising along with developing all other advertising collateral in-house- Became Adwords certified by Google and now implement all digital advertising along with tracking results with Google Analytics- Have generated over 15 million impressions through our advertising campaign to date along with doubling high school applications to date Show less

  • Marketing Officer | UNB Marketing Office

    Aug 2016 - May 2018

  • Marketing and Communications Officer | Faculty of Forestry & Environmental Management

    May 2015 - Aug 2016
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  Alcool NB Liquor

  May 2018 - now

  - Implemented strategic plans to address global shipping challenges, enhancing shipping resilience and operational efficiency, and achieving key operational metrics, including shipping 2,720,118 cases and maintaining a 89.55% order fulfillment rate.- Reduced on-hand inventory by 30% while increasing fill rate by 3.19%, managed product purchase orders, and collaborated on budget management to meet financial targets.- Led and developed a team of five, fostering a culture of strategic thinking and professionalism, resulting in improved performance and operational success.- Maintained strong relationships with vendors, carriers, and stakeholders, ensuring compliance and operational efficiency, and actively engaged with the community to support ANBL's strategic goals. Show less - Managed the revenue generated by both the beer and cooler categories, achieving an increase in beer revenue from $282 million to $284 million (0.7%) between FY21 and FY23.- Led marketing initiatives that prioritized customer engagement, specifically through the Domestic Premium portfolio, resulting in a revenue increase from $38.2 million to $39.7 million (3.9%) over two years.- Implemented a new strategy within the depot channel focusing on a portfolio of premium large pack beer, resulting in an increase in beer revenue from $3.1 million to $3.5 million (12.9%).- Managed relationships with major beer producers Molson, Labatt, and Moosehead. Collaborated on mutually beneficial strategic plans that drove growth for both ANBL and the suppliers over the two-year period.- Led and developed a team of three, including the Assistant Category Manager of Coolers & Cider, the Assistant Category Manager of Beer, and the Category Coordinator. Provided leadership and coaching, enabling the team to grow and excel in their roles. Show less - Developed and executed a category plan that delivered results of 15% and 17% over budget in year 1 and 2 respectively- Developed exceptional relationships with both internal and external partners that supported the delivery of the category plan- Utilized company-wide analytics to support and monitor the objectives set out in the category plan - Worked with both internal and external partners to develop and implement the grocery expansion project which launched on schedule in October 2019 Show less

  • Logistics & Purchasing Manager

    Apr 2023 - now

  • Category Manager | Refreshment

    May 2021 - Apr 2023

  • Assistant Category Manager | Beer

    Apr 2020 - May 2021

  • Assistant Category Manager | Coolers & Ciders

    May 2018 - Apr 2020