Pat Langton

Experience

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  Singleton Ogilvy & Mather

  Jun 2005 - Dec 2005

  Art Director

  Clients: Myer, BP, Beaurepaire, Crown CasinoArt Directing.Designing.Concepting. Strategic thinking.

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  McCann

  Jan 2006 - Jan 2009

  Art Director

  Clients: GM Holden, Tennis Australia, V/Line, Black and Decker Art Directing.Designing.Concepting.Pitching. Strategic thinking. AWARD school teaching.

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  MO Partners

  Jun 2009 - Jan 2015

  Creative Director

  Clients: Ford Performance Vehicles, Melbourne Aquarium, Victorian Government

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  McCann

  Nov 2015 - Dec 2016

  Senior Creative

  Working across global and local clients. Clients: Superdrug Pharmacy, GSK, Pharmaton, Nestle, NHSArt Directing.Designing.Pitching.Idea generation.

• 

  Magnum Opus Partners (MOP)

  Feb 2017 - Aug 2023

  Partner/Creative Director

  Magnum Opus was one of Australia's oldest independent agencies. Over the last 6 years he lead, re-built, rebranded, and sold MOP (formerly Magnum Opus) to Hero in 2022.

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  HOOK: The Idea Behind Why Ideas Catch On

  Apr 2021 - now

  Author

  www.readhookbook.com

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  HERO

  Feb 2022 - Aug 2023

  Creative Director
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  Self-employed

  Aug 2023 - Jan 2024

  Creative Director
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  Hook Creative Studio

  Jan 2024 - now

  Founder & Chief Creative Officer

  Hook Creative Studio is built for the ever-changing, crowded advertising landscape. We find creative ways to cut through the noise. We believe the riskiest thing a brand can do today is to be wallpaper. Our focus is what’s right for the project, which might not be an ad, it could be an experience, a book, a new product, or even a video game. When you look at advertising as entertainment, it changes the way you talk to your audience. We create content people want to engage with.