
Jessica Cook FCIM
Underwriter

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About me
Strategic Marketing Director, Nuaire & Domus Ventilation (Part of Genuit Group)
Education

University of South Wales
1995 - 1998Bachelor of Science (BSc) (Hons) Behavioral SciencesPsychology, Analytics, Occupational Psychology Criminal Science, Anthropology, Sociology
Experience

Chartered Trust
Sept 1999 - Sept 2000UnderwriterUnderwriting personal loans Experian credit trainedSeek trainedFLA trainedMoney laundering regulations exams all passedProctor sales and customer service trainedCall centre vast experience

Buy As You View
Sept 2000 - Dec 2006Sales / Risk ManagerManagement of Sales and Risk team ensuring company sales targets met, whilst working within strict lending criteria Sales managementReportingAnalysis Underwriting Motivating and leading teamDeveloping continuous personal development plans Training Challenging business lending decisionsInsurance claims Officer Dealing with customer concerns

IrvinGQ
Dec 2006 - Jan 2021Marketing, Events & Communications ManagerProudly headed up for over 14 years, all aspects of strategic marketing management, MARCOMS and events for this amazing UK manufacturing company within the aerospace and safety and survival sector, which has a strong heritage of saving lives by parachute for over 100 years! My specialisms included strategic marketing, brand development, re-branding, website development, product marketing, on location international photo shoots, including onboard aircrafts, on location in Arizona, international trade shows and exhibitions, video editing, the design & creation of internal and external marketing communications including website design & maintenance, all aspects of social media, writing of press releases and journal articles, advertisements, video compilations, designing apps and maintaining a marketing library. Fluent in Adobe Premier Pro, Photoshop, Indesign and digital marketing suite.Previous duties also included management of the International Sales and Administration Team, Export control, complex global travel management & Secretary of the Caterpillar Club. Show less

Nuaire
Jan 2021 - Mar 2022Head of MarketingProudly heading up the marketing teams for two of the divisional companies, producing multi-award winning marketing and product campaigns, combined with an amazing PR outreach, driving ROI and working cross departmentally to achieve successes. Strategic and forward thinking, I can always be found with a smile on my face and love looking for new ways to add value.My responsibilities included leading the marketing teams; taking the lead for cross business strategic plans and divisional strategic plans, presenting convincing business cases to the Board; owning the voice of the customer; documenting and driving key initiatives on strategic marketing; providing and critiquing business intelligence; industry trend analysis, reviewing and critiquing market and industry trends; identifying potential markets and acquisitions; new product introductions, product pipeline management, route to market assessments, competitor analysis, industry trend analysis, product marketing; creating an internationally acclaimed identity and brand by building a strong PR presence and media outreach through digital and traditional routes (to name but a few!). An iron fist in a silk glove... I believe in leading by example and treating others as you would wish to be treated yourself and to appreciate and nurture their talent. Show less

Domus Ventilation
Mar 2022 - Jan 2023General ManagerMy headline role consists of the formation, articulation and the delivering of the business and marketing strategies, with aligned objectives, focussing on growth, sustainability and people; aligned across Group.Leading the way forward with clear strategic growth plans and creating an inclusive, dynamic environment to thrive within. Developing the brand, the image, the products of today and tomorrow and the culture to support the market and customer needs.

Nuaire
Jan 2023 - nowStrategic Marketing DirectorFirst female Executive Board member for Nuaire, in over 10 years. Part of the Genuit Group Culture Team and Group D&I team, and Women in Construction Ambassador. Strategic Marketing Director for both Nuaire and Domus Ventilation, part of Genuit Group. My headline role consists of the formation, articulation and the delivering of the business strategies, with aligned objectives, focussing on growth, sustainability and people. Strategic and forward thinking, I love looking for new ways to add value to the businesses and our people.I am immensely proud to lead our talented multi award winning marketing teams.My responsibilities include leading the marketing teams; taking the lead for cross business strategic plans and divisional strategic plans, presenting and reviewing business cases; owning the voice of the customer; documenting and driving key initiatives on strategic marketing; providing and critiquing business intelligence; industry trend analysis, reviewing and critiquing market and industry trends; identifying potential markets and acquisitions; new product introductions, product pipeline management, route to market assessments, competitor analysis, industry trend analysis, product marketing; regional targeted marketing; creating an internationally acclaimed identity and brand by building a strong PR presence and media outreach through digital and traditional routes. Show less
Licenses & Certifications

Digital Marketing Essentials

Adobe Digital Publishing Suite
CertitecJan 2016
Adobe InDesign Intermediate and Advanced
Jan 2015
Writing Press Releases
Royal College of Media & JournalismJan 2015
CIEH Professional Train the Trainer
CIEH LIMITEDJan 2009
NVQ Level 4 Management
Jan 2009
Fast Track Digital Marketing
Business Consort Digital & Social Media AcademySept 2016.webp)
ACIM
Chartered Institute of Marketing (UK)Sept 2018
ILM Level 5 Diploma in Management
ILMNov 2012
Photoshop Advanced
AdobeDec 2017
Languages
- enEnglish
- weWelsh (learning)
- frFrench (learning)
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