
Dion M.
National Sales Merchandising Manager

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About me
Passionate, Results-Oriented Sales & Business Development Manager | People Driven |Sales Director | 20+ Years in Diverse Industries | Sport, Leisure, Manufacturing, Advertising | Proven Track Record | Strategic Planner |
Education

Marketing Management
-Certificate Marketing managementActivities and Societies: IMM Marketing Management Course

Varsity College
2005 - 2005Business Management Diploma Business Administration and Management, General PassedActivities and Societies: GENERAL BUSINESS MARKETING BUSINESS STRATEGY FINANCE STRATEGY

Varsity College
2005 - 2005Business Management Diploma Business Administration and Management, General PASSEDLAWGENERAL ADMINISTRATIONMARKETINGCOMPANY STRATEGYFINANCE
Experience

AJAX FC
Jan 2010 - Jan 2017National Sales Merchandising Manager• Increased revenue significantly (merchandise by 92%, company overall by 360%). • Launched a new sales division and secured key partnerships. Managed budgets and staff.• Developed new sales channels and marketing strategies, interacting with global brand collaboration incl. Adidas and Huawei). • Successfully brokered international and national contracts to improve sales and branding.• Initiated the creation of new merchandise ranges and marketing collateral to enhance brand awareness and boost merchandise, resulting in a 92% increase in sales. • Increased stadium merchandise sales from 0zar to 152,000zar within 2 years.• Initiated e-commerce improvements, enhancing memberships and driving growth. Show less

Zhauns Business Opportunities
Jan 2017 - Jan 2019National Sales and Business Development & Marketing ManagerSales and Business Development for a manufacturing equipment co, both B2B and B2C, multi-site management of sales and operations. • Transformed sales and marketing operations, driving revenue growth from 23% below target to exceeding budget within 2 years (+5% in the second year).• Implemented targeted campaigns, improved product selection and revamped CRM.• Initiated internal and external staff incentives leading to a 175% profitability increase in one branch.• Initiated and ran a sales conference for all employees to drive collaboration and engagement. Introduced staff incentives which improved employee engagement and retention.• Initiated a government spending program, including strategic sales plan creation, to drive sales, boosting credibility and brand reputation, leading to repeat business Show less

CLICK - want it got it
Apr 2020 - Jan 2021Sales | Operations Manager | Online Store(own business) DURING COVIDFull responsibility for managing an international online website • Increased product range to +1200 – specifically sourced, negotiated & staged online• Developed the website to appeal to client base • Introduced buying incentives & prizes, further increasing client engagement

US based gym
Jan 2021 - Jan 2021Sales Manager and Business Development• Grew client base both B2B and B2C, identifying strategic corporate partnerships to drive revenue and enhance customer experience and improved financial value.• Managed and coached a sales team of 11, recruitment, mentoring, coaching, training, performance management. • Managed day to day branch operations. • Building a network of B2B contacts for future growth and expansion

Jewson
Jan 2022 - Jan 2023Sales Development ManagerBusiness Development and Key Account Manager for Leading UK supplier to the Construction industry.• Generated new business and customers, in a direct, client facing sales role, building strong client relationships and negotiating high volume quantities, pricing and improving margins. • Secured new clients and converted cash sales into credit accounts while negotiating favourable terms for VIP clients in a 20-mile radius around central London.

DJ Simons
Jan 2023 - nowNational Sales and Business Development ManagerFamily-run wholesale company, with 50 employees, overseeing accounts worth £5 million and managing a team of 6 national sales reps, involving weekly travel.• Increased sales to 14% compared to the previous year of 4%. Improved sales from 4% to 14 in year one.• Improved team performance: 4 out of 6 reps exceeded targets and improved year-on-year.• Grew key sales categories by 73.5% across 4 categories and implemented new sales systems.• Streamlined operations: reduced product damage by 60% through improved packaging and established a telesales department.• Improved customer experience in Ireland through a strategic change of carrier (ongoing project).• Initiated and spearheaded product catalogue and website development (ongoing project), while creating systems, processes, and structure in the admin/sales departments.• Developing sales strategies through data information and improving marketing initiatives. Show less

CitySprint
Mar 2025 - nowRegional Sales Manager
Licenses & Certifications
- View certificate

Creating a Communications Strategy
LinkedInMar 2021
Honors & Awards
- Awarded to Dion M.National Sales & Marketing Manager - Mar 2019 Exceeded sales budget by +100% with a branch that had never met budget requirements
- Awarded to Dion M.Sales Manager - Mar 2004 Won Best Sales Manager Award – increasing sales by 11%
- Awarded to Dion M.Top Sales Rep Sales Director Dec 1994 Top sales in a single month- joining the Top 200 Club
- Awarded to Dion M.Branch Manager Waltons Stationery Company Jul 1994 • Superior Sales – 200 Club exceeding the annual target• Retail Marketing Award• Took a branch in crisis to sales improvements of 59% & new clients on board by 47% within 6 months
Volunteer Experience
Coaching | Club Marketing | Committee Contribution
Issued by Suburban Community Sports Group on Jan 2007
Associated with Dion M.
Languages
- enEnglish
- afAfrikaans
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