Jia Han Lim

Experience

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  Recron(Malaysia)Sdn Bhd

  Nov 2006 - Sept 2009

  Purchasing Executive

  - Responsible Spare Part of Nylon Equipment, Mechanical Seal, Weaving Machine, Industry Belt, - Raw Material ( Sizer, Wax, Coning oil) from oversea. - To provide continuous improvement in comparing prices, quality, and delivery of goods from various vendors. - Planning the delivery schedule of spare parts & chemicals to avoid any interruption of the production line. - Issue payment vouchers for the good that we order. - To ensure shipping document is provided to the shipping department. - Take the initiative to source new technology in terms of reputation and brand - Good inspection when received. Show less

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  TANGIBLE AIM GROUP

  Mar 2009 - Jan 2012

  Sale & Marketing Senior Executive

  As a seasoned leader, I have successfully led a dynamic team of six marketers, devising and implementing innovative strategies to secure new market share and elevate brand exposure, ultimately driving substantial increases in business revenue. Key Responsibilities• Strategist for overall marketing program for the market nationwide - use various marketing mixes to achieve monthly targets. • Develop integrated advertising concepts in print and electronic media such as billboards, street bunting, TV, newspapers, magazines, radio, facebook, email, and SMS.• Identify sales opportunities in key market centers, and accelerate the growth of business with well- researched competitor analysis. • Led marketing meetings and was responsible for budgeting yearly OPEX and CAPEX spending. Working closely with the Sales and Management team.• Generate statistical reports as required to track both weekly and promotional numbers, compile results for analysis and review the effectiveness of leads to conversions.• Strategize and conceptualize product promotion and marketing communications for a product rollout, seasonal festive campaigns, and contests. • Develop joint venture programs with other partners for business development such as bundled product promotion.• Recce roadshow location and manage set up in accordance to branding, enforce grooming and quality control on the ground crew’s approach to customer servicing, complains, and enquiries.• Key liaison with PR consultant involving PR activities such as press conference and CSR program for the company. Show less

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  Packet One Networks (P1)

  Mar 2012 - Apr 2014

  Marketing Specialist | Mass Market

  Manage and lead branding, marketing communication and trade marketing for the new company transitioning including budget and media planning (P1 to webe)Key Responsibilities• Plan and conceptualized on-ground execution and marketing communications plan for West Malaysia & East Malaysia with commercial viability team for site rollout activites.• Ensure brand guideline is fully understood and followed by both Internal and External stakeholders.• To ensure design, trademark and product naming convention are in correct order within brand guidelines. • Annual budget planning and allocation planning for OPEX and CAPEX for Brand and Marketing department.• Media planning based on different promo and campaign target market for the calendar year.• Weekly marketing expenditure reporting for cashflow monitoring.• Manages key marketing communications with channel and trade marketing team members to ensure on- ground vendors and media execution is effective in all aspects.• To track the timeline of POSM production & delivery to support campaigns or product launches.• Overseeing business development opportunities to form joint collaboration for product bundling offer.• To Create informative, well researched and engaging content that communicates key service benefits.• To propose media plan based on different promo and campaign target market for the calendar year.• To track on department Purchase Requisition & POs campaign. Show less

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  Webe digital

  Apr 2014 - Apr 2019

  Marketing Leadership:-Develop and execute digital campaign strategies that align with overall marketing objectives and target audience.- Plan, implement, and optimize campaigns across multiple digital channels, including social media, email marketing, display advertising, search engine marketing, and content marketing.-Create compelling and engaging campaign content, including ad copies, visuals, landing pages, and email newsletters.-Define campaign goals, key performance indicators (KPIs), and metrics to measure and track campaign performance.-Conduct A/B testing and continuous optimization to improve campaign performance and enhance audience targeting.-Stay abreast of digital marketing platforms, tools, and techniques to identify opportunities for growth and efficiency. Show less Responsible for planning and managing end-to-end business market product life cycle & implementing overall product tactical initiatives for the business market segment. Lead in competitive analysis to better understand target customer needs & identify targeted segments for growth.Marketing Leadership:- Plan, design, develop, manage, and track the business market products & its partnership strategy. The core products include mobile Internet, SMS, and voice services.- Responsible for meeting financial, strategic & operational targets, including P&L.-Identify customer needs and monitor industry trends. Analyze customer data for acquisition, revenue growth, and retention purposes. Plan and formulate corresponding market activities.- Plan, develop, manage, and execute Go-To-Market initiatives to achieve the targeted business objective by-products through the formulation of strategy, marketing, sales, and partnership. Identifies new product opportunities & product bundling opportunities- Build, and manage strategic growth initiatives for partnership and collaboration including channel expansion, cross-selling, device bundling and distribution, and government compliance. Show less

  • Marketing Principal | Digital Campaign & Partnership Management

    Jul 2018 - Apr 2019

  • Marketing Principal | Mass Market and SME

    Apr 2014 - Jul 2018
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  Mah Sing Plastics

  Apr 2019 - now

  Marketing Manager | Mass Market & Manufacturing

  A results-oriented marketing leader with a proven track record in driving revenue through strategic growth marketing initiatives, brand development, and customer retention. Expertise in market positioning, segmentation, and creating impactful user journeys for B2B segments. Adept at leading cross-functional teams and optimizing marketing programs across digital and integrated channels.Marketing Leadership:-Led marketing communication, branding, and content across multiple channels.-Coordinated paid SEM initiatives, focusing on continuous optimization and cost management.-Achieved a remarkable 20% increase in lead generation, surpassing the previous year's results.-Exceeded annual lead generation targets through the implementation of proven lead generation strategies and continuous optimizations.-Tracked and measured the effectiveness of marketing campaigns, utilizing insights and analytics for optimization.-Managed A&P spending and ROI for the marketing division.Product Development:-Led product development and collaborated with R&D on new concepts.-Drove successful launches for new Mah Sing Plastics products.Content Strategy:-Produced valuable and engaging content for the website and blog to drive organic traffic and backlinks. Show less