Simone Steinberg

Experience

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  "Simone Says Food" Blog

  Jan 2015 - now

  Blog Owner and Editor

  Founded omnichannel online personal food and travel blog, sharing about international cultural and culinary experiences; established an active annual readership of 2,500+ views

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  Kelley Student Government

  Sept 2018 - Apr 2022

  Director of Student Life

  Steered committee of 30 students with focal initiatives of D&I, mental health awareness, and mentorship programming; directed grand opening of Kelley "Balance Room" to house mental health resources

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  Kelley Global Sales Workshop

  Sept 2019 - May 2022

  Directed organization of 80 members dedicated to developing fundamental professional selling skills by planning and executing sales competitions, recruiting trips, networking events, and lectures with industry leaders; successfully reached goal of 100% job placement within graduating class during presidential tenureCollaborated with 6 executive teammates to produce 100+ hours of programming focused on career exploration, industry research, workplace DEI, and personal brand developmentLed year-long project surveying students on recruitment best practices, talent management and new-hire retention; presented to corporate recruitment teams and increased accepted full-time job offers by 25% Show less

  • President

    Apr 2021 - May 2022

  • Manager of Member Relations

    Aug 2020 - Apr 2021

  • Associate Member

    Sept 2019 - Aug 2020
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  Whirlpool Corporation

  Jun 2020 - Aug 2020

  Retail Sales Intern

  Designed and executed market research project analyzing online customer satisfaction rankings to understand shopper trends and impact end-to-end consumer experience

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  Abbott

  May 2021 - Aug 2021

  Consumer Sales Intern

  Spearheaded product launch analysis to develop actionable insights for distribution in largest national accounts; developed tools for management usage including sales trend tracker, profit calculator, and 4P scorecardLed market research project to understand beverage brand exposure on college campuses nationwide; surveyed 300+ respondents, presented data to brand management team to incorporate into marketing business plan, and build future distribution strategy

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  Abbott

  Jun 2022 - Jul 2024

  Served as go-to analytics, shopper marketing, and brand specialist for national account managers selling leading brands into 7 categoriesDeveloped and own dynamic weekly reports to produce insights on sales and category trends, competitive entrants and behaviors, and consumer demographics to ensure competitive go-to-market strategies, on-shelf product and planogram excellence, promotional program development, and new product analysis Developed 10+ unique reports highlighting beverage sales and category trends to aid in growing $35MM beverage business across 30+ retailers, uncovering $700k in annual cost savings, and development of product innovation project with $2MM+ in forecasted incremental sales Show less Recognized as go-to specialist for collaborating with data insight managers and capturing product information within Kroger product syndication system; oversee ad-hoc requests from internal Kroger team on an as-needed basisReconstructed analytical process for beverage brand within Convenience channel by identifying pain points in existing reporting system through live workshops with internal brand, sales strategy, and channel leadership teamsDevelopment & trainings: New Horizons 3-part Excel Program, Pinnacle Communication Workshop, SlideRabbit PowerPoint training, Delta Associates Black Belt Analytics Show less

  • Sales and Category Analyst – Dollar, Military & Convenience Channels

    Aug 2023 - Jul 2024

  • Associate Analyst – Kroger & Convenience Channel

    Jan 2023 - Aug 2023

  • Retail Field Sales Specialist – Cincinnati/Indianapolis Territory

    Jun 2022 - Jan 2023
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  Red Bull

  Jul 2024 - now

  Category Analyst, Kroger