
Mark W.
Drives and Motors Testing equipment manager

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About me
Product Manager | International B2B Markets | Digital Marketer | Product Specialist | bilingual
Education

C.F.T.A. Advanced Technologies Training Centre
2020 -Web and Social Marketing Expert Digital MarketingActivities and Societies: 120h Online training course - Social Media Marketing - Social Media Marketing Concepts - Facebook Marketing - Other Social Networks - Linkedin - Content Marketing - Video Marketing - Blog use with WordPress - SEO and Social Media Marketing - Photo Editing - The Brand - Content Management and writingMedia

GALILEO FERRARIS Milano
1980 - 1984Diploma tecnico delle industrie elettriche ed elettroniche
TSS E learning
2020 - 2020Digital Marketeer Digital MarketingActivities and Societies: 30h online course on Digital marketing strategy: Web Design, Facebook, Instagram and Google Marketing Study and implementation of a Digital Marketing Strategy: Web design ➢ Website creation useful tools ➢ Engaging landing pages programming and editing ➢ On-site and Off-site SEO: Content optimisation Facebook e Instagram marketing ➢ Social media strategy: How to sketch out a winning strategy ➢ Content strategy: what is it and how does it evolve ➢ How to create successful campaigns and how to develop contents Google Marketing ➢ Google Ads use (Adwords)➢ Keyword… Show more Study and implementation of a Digital Marketing Strategy: Web design ➢ Website creation useful tools ➢ Engaging landing pages programming and editing ➢ On-site and Off-site SEO: Content optimisation Facebook e Instagram marketing ➢ Social media strategy: How to sketch out a winning strategy ➢ Content strategy: what is it and how does it evolve ➢ How to create successful campaigns and how to develop contents Google Marketing ➢ Google Ads use (Adwords)➢ Keyword tool, campaigns, ads groups, auction principles, algorithm and metrics ➢ Google Ads and Landing pages synchronisation Show less

Ll tempo ritrovato
2020 - 2020Instagram Marketing Digital MarketingActivities and Societies: 6h Online Course: Instagram Basic technical practices, Instagram strategies. Basic practices: – Feed: how to exploit it – Make and post engaging photos – Creating unique stories – # (hashtag) importance – Editing a winning caption – Analyse data The strategy: – Understanding which content to create – Content management – Organising created contents – Automatic posting – Understanding strategy correctness – Strategic tips – Case history
Experience

Vickers Electric
Jun 1982 - Apr 1993Drives and Motors Testing equipment managerI was designing and managing the test benches manufactured internally. Test benches were then used to tune and test our own DC and Brushless Motor Drives

ICIT Srl
Apr 1993 - Jan 1997Continuous Engineering ManagerI was following the development of OEM Comfort Electronic Devices for Automotive industries. Interfacing with the customer, providing project status follow up. Follow product testing either carried out internally or outsourced. Managing the documentation issuing and archiving.

Strapex Srl
Sept 1997 - Apr 1998Export Sales ExecutiveI have gathered the technical requirements, from foreign sales offices, for new strapping machinery or lines. Interfaced with R&D dept. and Operations, issuing quotation, delivery term and technical documentation

OEM Automatic SpA
Apr 1998 - Oct 2003Product Manager and Sales ExecutiveI have promoted and sold on the Italian Market, providing technical pre and post-sales support, products manufactured by foreign companies without a sales organisation on Italian territory: - HMI with touchscreeen - Proface - Safety switches, interlocks and relay - GuardMaster - Geared Motors - SPM - Power supplies - PULS - Electromechanical Relays - Releco - Surge Protecting Devices - Celduc

CARLO GAVAZZI LOGISTICS S.P.A.
Oct 2003 - Mar 2012Product Manager Internazionale prodotti terze partiHo sviluppato una profonda conoscenza degli obiettivi di business attraverso la gestione e l'integrazione di prodotti fabbricati, sotto il marchio Carlo Gavazzi, da aziende terze.Ottimizzato i codici prodotti nelle varie famiglie, attraverso la gestione del ciclo di vita, promozione, documentazione tecnica, listini prezzi, volumi di vendita e controllo dei margini.Condotto ricerche di nuovi prodotti identificando le priorità de mercato ed i possibili inconvenienti, riducendo il rischio di integrazione di un prodotto "sbagliato". Condotto il processo di valutazione dei potenziali fornitori in base a qualità dei prodotti, dei servizi, costo, tempistiche di consegna, etc. Valutato e testato prodotti nel laboratorio interno, o presso enti esterni, negoziato i termini degli accordi commerciali. Firmato contratti e mantenuto i rapporti, sia tecnici che commerciali, tramite e-mail, telefono e visite periodiche agli stabilimenti.I miei contributi chiave in questo periodo includono:• Incrementato il valore della linea di prodotti, includendo prodotti nuovi che hanno portato ad significativo aumento del fatturato. Identificando il prodotto, il fornitore, e gestendo i relativi accordi commerciali.• Generato una percentuale non indifferente del fatturato aziendale. Show less

Carlo Gavazzi Automation SpA
Apr 2012 - Mar 2019International Product ManagerI have designed and produced electronic automation devices. Regulated wide spectrum of product management operations from inception to completion. Cultivated solid relationship with sales, key customers, and market managers in line with market demands and needs. Recognised and met technical specifications and created new product as per costing, pricing, and margin. Developed and implemented video and website within marketing and communication department. I have prepared the data sheets, product brochures, and leaflets on the website in conjunction with dept. Uploaded related documents, organised the products photo shooting, and followed the fair panels development.My key contributions during this tenure include:• Developed new product family, replaced an old one, with cost reductions, number of items halved, and significant technical benefits.• Developed the first NFC interfaced monitoring relay on the market.• Identified needs for skills improvement and conducted local sales training for staff knowledge.• Calculated margin and ROI to explore the relationship between cost, price lists, and margins. Show less

MJW Digital Marketing
Jun 2020 - Feb 2021Export Markets ConsultantCompanies that get in touch with me, are looking for expert support on foreign markets expansion and can take advantage of my decades of experience in international electronic industrial automation technologies, with a thorough knowledge of the Asian B2B market.My approach is the state of the art, having developed digital marketing skills, and being able to build and maintain a solid digital communication platform.

Dgnrg
Feb 2021 - Dec 2021Co-founderI am creating web pages and web contents for small businesses and professionals who want to be visible on the internet.

Wilktronics
Jan 2023 - nowCo-Founder and Sales Marketing ManagerI co-founded Wilktronics in order to provide Engineering services and cutting edge electronic devices for all applications related to automation. Specialised in Open Source PLCs with IIoT capabilities, and DC Power Supply Continuity. I'm also scouting for components and suppliers from Far East thanks to my ventennial experience and contacts network on that market.
Licenses & Certifications

Attestato Esperto di Web e Social Media Marketing
C.F.T.A. Consorzio di formazione per le Tecnologie AvanzateJun 2020- View certificate

HTML Essential Training
LinkedInJan 2021 - View certificate

Product Management: Building a Product Roadmap
LinkedInApr 2020 - View certificate

WordPress: Building Progressive Themes with WP Rig
LinkedInDec 2020 - View certificate

WordPress 5 Essential Training: Site Administration
LinkedInApr 2020 - View certificate

WordPress 5 Essential Training
LinkedInApr 2020 - View certificate

CSS Essential Training
LinkedInJan 2021 - View certificate

WordPress: Workflows
LinkedInNov 2020 
Digital Marketing
Target Services SolutionsMay 2020
Languages
- inInglese
- frFrancese
- spSpagnolo
- itItaliano
- ciCinese
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