Charlotte Weaver

Experience

• 

  RBC

  May 2007 - Jun 2013

  As a Marketing Manager within the Local Marketing Integration team, I was responsible for managing one-to-one relationships across the various RBC regions in Canada and collaborating with key partners (Brand, Corporate Citizenship, Sales, Lines of Business, Regional Partners and Agencies) to develop in-branch and customer-facing marketing material, social media strategies and plan events that aligned to RBC's overall brand strategy. Key Programs include: RBC Blue Water Project; RBC Play Hockey; RBC Canadian Open; RBC Children's Mental Health Show less

  • Marketing Manager

    Mar 2012 - Jun 2013

  • Marketing Coordinator

    May 2008 - Feb 2012

  • Communications Coordinator

    May 2007 - May 2008
• 

  TD

  Jul 2013 - now

  Lead the execution of marketing strategies for the TD Insurance Life & Health portfolio and optimized results to align and meet the business objectives and key results (OKRs) while ensuring budget was on target. Created and executed an ad-hoc multi-phase re-launch strategy for Travel Insurance after all marketing was paused for a year due to the 2019 pandemic. Demonstrated thought leadership to executives through the development and presentation the Term and Travel Insurance Marketing Plans. This role reported directly to the VP Insurance Marketing and was responsible for coaching and developing one report. Show less Responsible for developing and growing the acquisition strategy for the TD Insurance business across affinity relationships. Self-motivated individual supporting a team of five direct reports who execute 300+ targeted campaigns a year while also providing year-round coaching and development. Lead the transformation of the targeted marketing affinity campaign execution model by removing duplication of work between stakeholders; clarifying roles and responsibilities to align with TD marketing best practices; developing new documents/artifacts to execute campaigns and leading team training on new processes. Show less As Marketing Manager on the Credit Cards Acquisition team, I worked closely with our Planning and Business partners to translate business objectives into targeted marketing communication strategies that drive results. Responsibilities included executing customer communications through various channels and tactics (e.g. mail, email, online, outbound and retail), writing and presenting agency briefs and managing project budgets and timelines, analyzing and optimizing campaign performance. This role required working and developing relationships with key stakeholders (business, legal and compliance) as well as external agencies to deliver best in class targeted marketing programs.In May of 2018, this role was expanded to manage 3 direct reports and support their efforts in deepening customer relationships within the credit card loyalty, account management and acquisition portfolios. Show less As Associate Marketing Manager, I was responsible for the end-to-end development, execution and management of targeted campaigns that drive results for multiple lines of business.I work closely with key business partners, internal colleagues and external agencies to translate business cases and objectives into marketing strategies; develop targeted and offer matrices; write and present creative briefs; execute upon various channels and tactics; measure and optimize campaign results and conduct post-analysis all while managing project timelines and budget. Show less

  • Senior Marketing Manager, TD Insurance

    Mar 2023 - now

  • Group Marketing Manager, TD Insurance

    Feb 2021 - Mar 2023

  • Marketing Manager, TD Insurance

    Feb 2019 - Jan 2021

  • Marketing Manager, TD Credit Cards

    Sept 2016 - Feb 2019

  • Associate Marketing Manager, TD Bank

    Jul 2013 - Aug 2016