Aurian Valcin

Experience

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  University of South Florida - Office of Annual Giving

  Oct 2011 - May 2012

  Student Marketing Intern

  - Generated Annual Giving appeals for various departments at the University of South Florida.- Created original marketing strategies for Up and Coming Family segments.- Designed and organized Annual Giving newsletter.- Constructed direct mail and e-solicitations to specific non-donor and donor populations.

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  JMB Entertainment & Sports Group

  Feb 2012 - May 2012

  Publicity Coordinator

  - Developed positive branding and talent management for celebrity clients.- Created press releases for mass distribution through various media channels.- Sought turnkey corporate sponsorship for up-and-coming athletes.- Researched advertising companies and talent representatives for client prosperity.

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  National Academy of Inventors

  Sept 2012 - Aug 2013

  Graduate Assistant

  - Planned local and regional event logistics for two annual conferences.- Recruited Nobel Laureates, prolific engineers and scientists as conference keynote speakers. - Prepared yearly brochure and marketing literature highlighting organization’s achievements. - Constructed national press releases featured in government publications.

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  Tampa Bay Times Forum

  Aug 2013 - May 2014

  Event Marketing Resident

  - Executed event marketing campaigns via social media, print, and grassroots efforts for a variety of musical performances.- Acted as gatekeeper to media personnel before and during concerts and shows. - Created digital marketing content with a database reach of over 50,000 people on a weekly basis. - Organized logistics and press kits materials for press conference and special events.

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  Wizard World

  Sept 2014 - Nov 2016

  Senior Events Coordinator, Talent Relations

  - Managed large and small scale celebrity talent outreach for over 15 pop culture convention events across the United States each year.- Curated the talent experience and on-site event management including high-level rider requests, accounting reconciliation, catering, security and transportation.- Negotiated talent rates and contracts via top talent agencies and speakers bureaus. - Created specialized talent schedules per event, forecasting allotted time slots based on individual ticket sales. Previous talent includes: Chris Evans, Chris Hemsworth, Danai Gurira, Anthony Mackie, Tom Holland, Rosario Dawson, Jason Momoa, Gal Gadot, Sebastian Stan and more. Show less

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  Cycle

  Nov 2016 - Nov 2018

  Senior Manager, Brand Partnerships

  - Strategically identified and vetted influencer and celebrity talent for over 15 diverse clients via data-driven insights and customized vetting techniques.- Served as the manager for 23 individual photography influencers, overseeing and negotiating a total of 100+ brand partnerships.- Implemented internal marketing processes across Production, Business Development, Media, Strategy and Creative teams.- Led full campaign project management, liaising with talent representation to guarantee terms were executed and all deliverables were met.- Provided consistent client-facing reports including relevant engagement metrics, optimized spend and maximized ROI based on brand KPIs.- Managed financial forecasting for talent budgets totaling over $500,000 as well as all invoice submissions.Previous clients include: Under Armour, American Express, Timberland, J.Crew, Samsonite, Volvo, Oreo/Mondelez, Victoria's Secret, Seattle's Best Coffee, Hennessy, Michelob Ultra and more. Show less

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  Julius by Triller

  Jan 2019 - Sept 2019

  Freelance Talent Relations

  - Consulted and informed best practices for the growth of Julius Influencer Marketing's internal influencer database.

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  SHADOW

  Sept 2019 - Dec 2020

  Senior Manager, Influencer Marketing + Diversity & Inclusion

  - Drove influencer and talent-led strategies, procurement and creative concepts for digital and experiential brand partnerships.- Engaged in proactive outreach and talent management with top digital influencers, celebrities and thought leaders.- Led client and inter-agency communications on 4 fashion and consumer packaged goods accounts including in person meetings and calls.- Negotiated brand partnership contracts involving talent casting opportunities, public relations, advertising and social media deliverables with agents and managers.- Supervised 2 junior team members including all client-facing press monitoring, campaign metrics and event management assignments.- Oversaw budgets, invoicing, SAG-AFTRA requirements and financial reconciliation with accounting team- Vetted and approved all prospective influencers and talents, utilizing relevant social media insight tools such as HYPR.- Established internal practices, initiatives and committees centering diversity, inclusion and equity across all agency divisions.- Monitored new business brainstorms to ensure diverse perspectives were accounted and identified any need for further expertise and/or focus groups- Provided feedback and overall client consultation for external multicultural public relations initiatives Show less

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  Bombas

  Jan 2021 - Jan 2022

  Senior Influencer Marketing and Strategy Manager

  - Ideated, implemented and executed a new, fully built-out creator program within a $XM+ budget, with consideration to short and long-term revenue goals.- Informed Branding, Product and Performance Marketing teams on opportunities to scale revenue and leverage content creators across multiple digital and advertising channels.- Vetted and selected a diverse set of over 100 content creators who aligned with Bombas' brand values, focusing heavily on UGC creators as well as nano, mid-tier and top tier partners.- Created, tested and iterated on efficiencies and organizational processes to understand the full life-cycle of creator engagements using data-driven insights. Show less

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  TikTok

  Jan 2022 - now

  While I was on the TikTok Creator Marketing Solutions team, my main goal was to showcase the effectiveness of creator-led content for performance-focused and brand lift campaigns, in addition to traditional paid media ads. I inspired key account clients across Regulated Industries (Financial Services, Tech and Pharma/Healthcare) with high spend potential to lean into TikTok-first best practices and data-driven insights to generate the strongest ROI for their digital marketing strategies. - Secured 2 six-figure, always-on creator brand partnerships across key financial services accounts as a result of continuous successful creator campaigns.- Developed a Creator Solutions Bootcamp to educate our Global Business Solutions (GBS) vertical leads on TikTok creator marketing solutions and operations to better serve our financial services, entertainment and healthcare clients. - Worked alongside global teams within Search and Measurement to provide case studies and accurately assess user workflow for TikTok Creator Marketplace search capabilities.- Sourced and contracted creators for a client-facing informational marketing workshop, and served as a moderator for the creator panel.- Hosted 3 Masterclass presentations across household brand names American Express, Visa and Mastercard to educate them on creator opportunities and sell in potential ambassador programs. Show less

  • Product Operations Manager, Creator Ops

    May 2023 - now

  • Creator Strategist

    Jan 2022 - May 2023