Julien Chaplet

Experience

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  Cyberpress Publishing

  Jun 2003 - Sept 2007

  Journaliste

  Here is the translation of the text into English:- Managing text corrections and layouts for Hard N' Heavy, a nationally distributed monthly magazine (35,000 copies). - Editorial oversight and defining the angle of articles/sections - Managing two editorial and graphic redesigns of the magazine

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  Groupama S.A.

  Nov 2007 - Sept 2013

  Within the internal communication and employer brand team (Group HR Department) of Groupama:EMPLOYER BRAND> www.groupama-gan-recrute.com (June 2010): Functional and editorial overhaul of the website. Transfer to a new CMS. Editorial management and SEO since launch.> Intranet Mouvy (March 2011): Functional and editorial overhaul of the mobility intranet. Integration into a new CMS. Editorial management and functional development since launch.> Contribution to a project for deploying internal community networks within the company.> Contribution to the editorial management of the group's intranet sites.CHANGE MANAGEMENT> Supporting 6 companies in launching new HR information systems (work management and personal data): defining the change management plan, project management, content production (e-learning & communication).MANAGERIAL COMMUNICATION> Contribution to the communication aspect of a group project for supporting managers: audit and needs assessment for 25 companies, definition, and implementation of a group action plan. Show less

  • Chef de projets digital RH

    Apr 2010 - Sept 2013

  • Chargé de communication interne

    Nov 2007 - Apr 2010
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  4 people

  Sept 2013 - Jul 2015

  Social Media Manager

  CLIENTS: GROUPE SEB / SQLI / LES MOUSQUETAIRES / CAPGEMINI / ELIOR / SIMPLY MARKET...> Advising on employer brand positioning & editorial strategy > Implementing the employer brand content action plan > Supporting HR & communication teams > Community management > Monitoring digital trends & insights

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  Angie

  Jul 2015 - May 2017

  Directeur conseil Marque Employeur

  CLIENTS: MAIF, HEINEKEN France, Groupe BPCE, IT-CE, AG2R LA MONDIALE, Keolis, SFIL, KPMG France- Studies: (sectoral and competitive best practices, employer e-reputation audits)- Strategic Consulting: (employer presence strategy on social media, digital editorial strategy, annual engagement plan)- Operational Support: (delegated community management, content and campaign production, training, internal ambassador programs)

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  Swissquote

  Jun 2017 - now

  Employer Branding Manager

  I lead strategic initiatives to attract and retain top talent at Swissquote, focusing on enhancing the employer brand, optimizing recruitment processes, and boosting employee engagement.Employer Value Proposition (EVP)- Project Leadership: Managed the creation of the EVP platform with Universum, including internal surveys, workshops, focus groups, and leadership interviews.- Brand Development: develop the brand’s creative identity, including a new signature, design, photo shoots, and a manifesto video. .- Internal Launch: Executed a successful internal launch with a kick-off event, posters, new employee badges, and a welcome kit.- Results: Doubled job applications since 2023 and achieved "Great Place to Work" certification in February 2024.Building Awareness- EPFL Forum: Organized Swissquote's annual presence at the EPFL Forum since 2017, featuring speaker sessions, an engaging booth, and activities. - Launched targeted campaigns on LinkedIn, Glassdoor, Stack Overflow, TikTok, and Meta to attract tech talent and customer care profiles.- Gold Sponsor of Lauzhack Hackathon for 3 years, engaging with 300 tech students through a booth, tech challenges, and talks.Enhancing Consideration- Led LinkedIn and Instagram community management to enhance brand visibility and engagement.- Produced more than 10 jobstories videos highlighting Swissquote's culture and challenges.Optimizing Conversion- Improved the candidate experience on the website and ATS.- Revamped the onboarding process to ensure alignment with brand values.Boosting Engagement- Launched "Job’In," an internal platform for referrals, increasing internal applications significantly.- Redesigned the intranet to enhance content and usability.- Organized key internal events, including staff meetings, parties, and seminars.- Conducted multiple internal surveys to measure satisfaction and engagement.- Managed an internal bar’s team during 2 years for employee events. Show less