Rocio Acha Ferreira

Experience

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  Marketing Intern -

  Sept 2009 - Dec 2010

  Marketing Intern –Infant & Children formulas

  • Support of marketing activities for all brands, including organizing events, purchase and delivery of promotional merchandise, working along with Trade and Medical Sales.• Responsible of Customer Service line: complaint and other enquiries solution along with Quality Control and Nutrition.

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  Mead Johnson Nutrition

  Jan 2011 - Dec 2014

  Responsible of leading Sustagen Brand in Peru through the development of consumer & HCP strategies, along with the introduction of new SKUs in the complement portfolio. Give support to the Enfagrow Brand Manager in various marketing activities & projects.• Successful execution of all marketing activities of Enfagrow, including ATL, BTL, medical promotion and POP material.• Leadership of new launches in Children portfolio:o Successful relaunch of Sustagen brand in 2012, achieving 30% growth in sales versus monthly average.o Enfagrow Preschool launch in 2013, achieving 5% of market share during the first 6 months of launch.o Sustagen Pro launch, achieving 300% of sales expectations and representing 35% of total brand portfolio.• Local leader of launch projects of new products, labels and SKUs.• Budget control and management of media planning. Show less • Support in all marketing activities for Enfagrow and Sustagen coordinating its execution with Trade and Medical Sales Force.• Follow up of the development of different promotional materials along with creative agency and other vendors• Project leader of Bag-in-Box launch for Infant and Children formulas: coordination with Regional Marketing, support in the development of the 360° launch plan with creative agency, and execution of all campaign materials. o Result: new sales mix of 20% for the new SKU, bringing 21% more volumen for the Company. Show less

  • Marketing Analyst - Children formulas

    Jan 2012 - Dec 2014

  • Marketing Intern - Children Formulas

    Jan 2011 - Dec 2011
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  Mead Johnson Nutrition

  Sept 2016 - Jul 2017

  Responsible for the equity, positioning and growth of the Solution and Specialty portfolio of Enfamil brand, playing in 7 different segments of the infant formula market. In charge of developing the marketing plans for each brand, and leading the launches of new formulations. Working with creative agencies to develop insight-based medical campaigns, and with the sales force team to take advantage of opportunities in the market.- Increase sales, almost doubling its value, of Hipoallergenic formulas 12 months after its re-launch.- Develop of a new campaing for Enfamil Confort, which achieved a 20% growth, in volume, versus the previous year.Project leader for all formulation innovations, new packaging and launch of new brands for the Solutions and Specialty’s portfolio, managing multi-functional and cross-cultural teams.- Successful project launch of new brand in 2016, taking the project from viability, development and go to market. Achieving 10% MS in the first year. Show less

  • Product Manager Jr

    Jan 2015 - Jul 2017

  • Product Manager Jr. Enfagrow (temporary assignment)

    Sept 2016 - Nov 2016
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  RB

  Aug 2017 - Apr 2018

  Product Manager Jr. Enfagrow

  Responsible for Enfagrow brand in Peru, working together with the Children’s brand team to plan and execute Enfagrow’s brand strategy.Project lead for innovation projects like the reformulation and new SKUs of Enfagrow brand, working with multi-functional from R&D, Supply, Financial and Sales teams.Demand estimation based on brand performance, market research and industry performance.Development of an online marketing campaign, from brief to execution planning with creative and media agencies, focused on the use of influencers, WOM and search engines, including creative concept, content development and KPIs. Show less

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  Ronald McDonald House Charities Sydney (rmhcsydney)

  Dec 2018 - Mar 2021

  Develop and execute the brand and digital marketing strategies for the chapter and key programs of the charityLead the planning and implementation of the chapter’s first e-commerce siteImplement a data quality assurance process for the charity’s fundraising efforts Provide assitance to families throughout their stay.Administration of arrivals and departures for families.Support the fundraising team with the development of digital campaigns.Achievements:- Analised and improved the usage and ordering of cleaning supplies for the house, preventing out of stock issues.- Proactively created a step by step flowchart to help standarise and organise the internal accommodation process, from booking confirmation to payment registry.

  • Fundraising and Marketing Officer

    Oct 2020 - Mar 2021

  • Family Services Officer

    Dec 2018 - Oct 2020
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  Bayer

  Mar 2021 - Nov 2022

  Work with Senior Brand Manager to develop & execute annual marketing plan activities, including communication across traditional media, digital, point of sale, medical and internal channels.Partner with the POS Activation Manager and Sales KAM/NAMs to execute shopper activations across Australia in pharmacy and grocery channels, managing desing and creative agencies.Lead New Product Development Process for the priority allergy brands working cross-functionally with sales, regulatory, medical, and supply teams.Responsible for the achievement of financial and market share targets for Drixine, Polaramine and Aerius Syrups brands.Work with internal and external agencies to develop and execute campaigns that connect with consumers and allergy sufferers in a relevant way. Show less

  • Associate Product Manager - Cardiovascular

    Dec 2021 - Nov 2022

  • Associate Brand Manager - Allergy

    Mar 2021 - Dec 2021
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  Grupo Alimenta

  Jul 2023 - now

  Product Manager PROTEA

  Responsible for the FMCG business of Alimenta holdings, looking out for the current activities as well as finding new business opportunities to boost the company´s growth.- Responsible for the research and development of new businesses and products, including market research projects, business model design and go-to-market startegies.- Lead NPI and efficiency proyects for our currents clients, serving as business, marketing and branding advisors.- Key account management, prioritizing profitability and quality of service to our main clients.- New clients search and development in order to strengthen our growth through partnerships in different parts of the supply chain.- In charge of managing the financial statements to ensure achieving the company´s financial targets Show less