Andrea Flores

Experience

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  Dia de Plaza

  Jan 2008 - Apr 2009

  Research Assistant

  -Generation of statistical reports.-Development of questionnaires for market research-Qualitative analysis.

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  Polystrings México

  May 2011 - Jan 2013

  Sales Executive

  -Sporting goods sales at national level by phone, internet and point of sale.-Contents generation for social media and free sale websites (Mercado Libre, Segunda Mano and E-Bay).-I contributed to increase the costumber base.

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  Fondo de Cultura Económica - México

  May 2012 - Dec 2012

  Social Media Marketing/ Web Publishing Intern

  -Update website-Contents generation (Facebook, Twitter and Worpress)-Events coverage

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  Wunderman

  Mar 2013 - May 2014

  Content & Community Manager

  At Mirum Agency, I led content creation for beloved brands like FUD, Yoplait, and Huawei, blending creativity with strategic planning. My role as a digital copywriter at TBWA/Terán allowed me to craft compelling campaigns for Volaris, significantly boosting their digital presence.

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  Mirum Agency

  May 2014 - Nov 2015

  Social Creative

  I was in charge of all the content developed for FUD, Yoplait and Nochebuena, brands of Sigma Group. My role was mainly to curate and plan content and work with the photographer, graphic designer and community manager. After Sigma Group left the agency for operational reasons, I participated in the pitch for Kivac, a Mexican company that provides travel technology services, including booking platforms and travel management tools, aimed at enhancing the travel experience for individuals and businesses. Our pitch was the winner and I became the Social Creative and Content Manager for this brand. At the same time I was part of the team for Huawei, one of the most important smartphone brands in Mexico. When I joined the company, it was called Clarus Digital, property of the digital celebrity: Maria Teresa Arnal. The company was so successful that it was sold to the WPP group and it took the new name of Mirum Agency. Show less

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  TERAN\TBWA

  Dec 2015 - Mar 2016

  Content Manager & Copywriter Senior

  I joined the team for one of their main clients: Volaris, one of the most important low cost airlines in Latin America. My role was Digital Copywriter and I was in charge of creating email marketing campaigns, promotions, transactional emails, and blog entries to promote their destinations. The role was amazing but I didn’t match with my supervisor and the rest of the team. I decided to quit after my three month trial. TBWA is a global advertising agency known for its creative approach and innovative marketing strategies. Founded in 1970, TBWA is part of the Omnicom Group and operates in over 30 countries. Show less

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  Eleven Advertising Group

  Apr 2016 - Jan 2018

  Desarrollo de contenido creativo, gestión de redes sociales, generación de reportes y servicio al usuario para la cuenta de Tupperware. After several years with large marketing companies, I decided to explore a new direction by joining an independent agency. I started as the Senior Content Manager for Tupperware Mexico, where I found great fulfillment working with the brand and its community, particularly the inspiring women who transformed their lives through Tupperware sales. When my direct supervisor departed, I stepped up to take on the role of Head of Social Media for the agency.

  • Copywriter & Community Manager Sr.

    Apr 2016 - Jan 2018

  • Head of Content & Social Media

    Apr 2016 - Jan 2018
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  Monroe Consulting Group, Latin America

  Jan 2018 - May 2019

  CM
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  Andrea Flores MKT Studio

  Jan 2018 - now

  Owner
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  Totaltech

  Feb 2018 - Apr 2018

  Community Manager
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  Pipol

  Feb 2018 - Jan 2022

  Digital Strategist
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  Genesis Tennis

  Nov 2018 - now

  Managing Partner
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  Polystrigs USA/ Genesis Tennis Int.

  Jun 2019 - Jan 2022

  Head Of Operations
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  McAllen Country Club Inc

  Jun 2020 - Aug 2020

  Assistant Tennis Professional
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  The Club At Cimmaron

  Dec 2021 - Apr 2023

  Director de tenis / Director de Marketing

  As the Tennis Coordinator, I was responsible for developing programs tailored to various skill levels and age groups. My duties included organizing lessons, tournaments, and events to enhance participation and engagement. In addition to this role, I also served as the Marketing Coordinator, where I focused on promoting our tennis programs and initiatives. I supported the golf pro and the membership director in promoting club activities, food and beverage offerings, and events. This role was my dream job, but unfortunately, the club discontinued its activities in April 2023. Show less

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  USTA Texas

  Jan 2023 - now

  Local League Coordinator
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  Valley Tennis Academy

  May 2023 - now

  Tennis Coach & Tournament Director

  Instructed group and individual tennis lessons for diverse skill levels and age groups, including children, juniors, and adults, fostering a positive learning environment.Developed customized training programs to enhance players' skills, techniques, and strategic understanding of the game.Successfully organized and managed ladies leagues as well as UTR and USTA tournaments, overseeing all logistical aspects to ensure smooth and enjoyable events.Cultivated a supportive community among players, promoting sportsmanship and a lifelong love for tennis. Show less