Avani Patwardhan

Experience

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  Center for Vernacular Architecture

  Jun 2015 - Nov 2015

  Junior Architect

  Worked on design, technical drawings, site-visits for independent houses and other projects in Bangalore.

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  DesignOwl

  Nov 2017 - Oct 2018

  Content Writer

  Headed the video production team, and produced films for Design Owl in collaboration with clients like Hansgrohe, Hafele, which have now garnered more than 1M views in total. Wrote and edited articles post research for the magazines with a subscriber base spread across the nation. Headed the planning and execution for ‘death of architecture’ a travelling exhibition assembled by 13 of India’s thinking and concerned design practices.

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  Self Employed

  Oct 2018 - Mar 2020

  Content Strategy

  Content Strategy & Marketing for various clients like Helios India, Music Cafe and restaurants & resorts like Karlo Art Kitchen, Oblique Kitchen, Deccan Winds Resort. Worked on Facebook Ads and ran campaigns for the promotions and launches. Handled the branding and social media strategy for the brands. Product photography, food photography, video creation and editing for independent clients like Pallod farms, Nursery Live, etc.

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  ARC (Adi Raheja and Co)

  Mar 2020 - Feb 2022

  Content Manager

  Working as a project manager and content designer for clients such as Hyundai, Michelin, MediaOcean, Skoda-VW, Capgemini, Western Union, etc.

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  Akarkhana

  Oct 2020 - Mar 2022

  Founder, Designer

  • Built a home-grown sustainable jewellery brand, from ground-up managing branding, operations, supply chain logistics and marketing and garnered 500+ customers across the country in 18 months.• Participated in 10+ exhibitions, boutique shows and fleas to reach out wider array of audience; increased return on marketing spend by 28%.

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  Proactive For Her

  Apr 2022 - Mar 2023

  Senior Marketing Analyst

  ▪️ Conducted segment analysis on customer data to develop cohorts and undertake e2e ownership of retention campaigns which contributed to 12% of total revenue. Analysed campaign results for strategy improvement and improved AOV by 21% by creating bundles of product offerings.▪️ To improve lead nurturing, implemented innovative engagement and acquisition techniques, yielding an interaction rate of over 75%, giving valuable insights of leads.▪️ To improve communication strategies across marketing and retention funnels, took the lead to • develop and revamp communication, contributing to a CSAT score of 4.7.▪️ Led the planning and execution of launch strategies for new product offerings across offline and online channels, and undertook complete responsibility for product branding and positioning.▪️ Remained the single point of contact for influencer/KOL collaborations to increase social media engagement and brand advocacy by 60%. With increased engagement, adopted strategies to leverage collaborations for lead-generation initiatives, leading to an increase in top-of-the- funnel growth. Designed and developed an influencer pipeline dashboard to streamline processes and enhance efficiency and effectiveness for collaborations across business verticals.▪️ Executed and hosted 20+ webinars for 3000+ potential customers and B2B clients to create trust with the brand; created multi-channel communication and touch-points, leading to a 50% increase in high intent leads from organic channels. Show less

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  Digital Blue Foam

  Mar 2023 - now

  Growth & Strategy