Akil Samuel

Akil Samuel

Intern in the Contracts Management Department

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  • Timeline

  • About me

    Brand Manager at Oscar Francois Limited

  • Education

    • University of the West Indies, St. Augustine Campus

      2009 - 2013
      Bachelor's Degree Corporate Communications

      Activities and Societies: Trinidad and Tobago National Dragon Boat Team Memeber of Paddle to One Dragon Boat Team

  • Experience

    • NATIONAL INFORMATION AND COMMUNICATION

      Jun 2012 - Aug 2012
      Intern in the Contracts Management Department

       Implemented an electronic Filing System in the department Managed the marketing and transport aspect of Project Hope (Charity Project) Maintained cohesion among team members on the project

    • Smith Robertson Co & Limited

      Jan 2013 - Jul 2013
      Sales Representative

      1.Ensured that all pharmacies along the routes of Sangre Grande to St Joseph and Couva to San Fernando were up to date with all stock.2.Educated customers on product information, promotions and incentives resulting in increased sales3.Collected all expired products, corrected errors on order sheets and found solutions for all clients concerns

    • Columbus Communications (FLOW)

      Aug 2013 - Nov 2013
      Marketing Intern

      1.Activated packages for customers who won awards from our various promotions 2.Collected data from customers to ensure the company had updated information in order to effectively structure prizes according to their demographic groups.

    • Angostura Limited

      Apr 2014 - May 2015
      Corporate Communication Intern

      • Assisted in co-ordinating and planning all of events hosted by the corporate communications department.• Networking with external clients to promote Angostura’s events.• Worked alongside to LLB officer to coordinate and execute promotional events.• Created Corporate Social Responsibility Initiatives to be executed in 2015• Co-ordinated the scheduling public tours of Angostura.• Catalogued and organized Angostura’s entire art collection

    • Angostura Limited

      Jul 2015 - Sept 2015
      Order Management Administration Assistant

      • Developed rapport with customer base by having knowledge of products, by beings responsive and timely with correspondence and problem resolution.• Utilized SAP software and liaised with the deliveries department to ensure that appropriate stock level are maintained at all times.• Liaised with Sales Team or Area Manager for payment information for credit release issue order.• Generated reports for stock availability and delivery- Open Orders Reports ,Credit Over Limit Reports, On Time and In Full Reports, Good Return Reports and Agency Reporting• Liaised with the Sales team to ensure all client orders are received and executed.• Created Stock Transport Orders / Purchase Requisitions for Duty payments process of Agency items. Show less

    • Hand Arnold Trinidad Limited

      Sept 2015 - Apr 2017
      Brand Manager

      • Plan, develop and direct marketing efforts for brands (Nationwide product launch for VitaKids)• Create strategies to take advantage of market opportunities • Conceptualize strategic initiatives and implement details of a campaign • Formulate the brand’s marketing objectives and strategies through research (industry, competitive etc.) and analysis to ensure brand development. Ensuring the A+P budgets are effectively managed, liaising with Principals, Advertising Agencies, Media houses and other relevant parties in the process• Ensure all plans are implemented within timelines and within budget• Manage external marketing partners such as advertising agencies, digital marketing firms and production companies • Coordinate/liaise with Warehouse, Customers and any other relevant Departments/staff to ensure the timely flow of products from Principals to Customers• Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research • Monitoring and reporting of all competitive activity on the trade, developing appropriate tactical initiatives to counter them • Reporting on monthly sales and marketing activities to principals as required • Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products • Liaises internally with Division Heads, Area Managers, other Brand Managers, Purchasing Staff, Warehouse and Customs Staff, Administrative Staff, Sales Representatives and Merchandisers. Show less

    • Oscar Francois Limited

      May 2017 - now
      Brand Manager

      Brands: Arm & Hammer, Gerber, Oxi-clean, Trojan, Mrs. Dash, Ortega, Got Milk, • Build brand equity and brand presence throughout the trade• Plan, develop and direct marketing efforts for brands • Executed the Launched of the new sku: Gerber 12pack• Formulate the brand’s marketing objectives and strategies through research (industry, competitive etc.) and analysis to ensure brand development. Ensuring the A+P budgets are effectively managed, liaising with Principals, Advertising Agencies, Media houses and other relevant parties in the process • Ensure all plans are implemented within timelines and within budget • Manage external marketing partners such as advertising agencies, digital marketing firms and production companies • Coordinate/liaise with Warehouse, Customers and any other relevant Departments/staff to ensure the timely flow of products from Principals to Customers • Track consumer and market insights by reviewing metrics such as sales volume, market share, profit projections, pricing and distribution, and by conducting consumer research • Monitoring and reporting of all competitive activity on the trade, developing appropriate tactical initiatives to counter them • Reporting on monthly sales and marketing activities to principals as required • Analyze sales data to update a brand or category portfolio, determine new products and delete underperforming products Show less

  • Licenses & Certifications

    • • Institute of Training and Development– Certificate in Protocol and Event Management