Experience

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  Pacifico vida

  May 2004 - Feb 2009

  Introduced first customer loyalty plan, including up sales and retention activities.Planned several events and activities for customers.Trained sales team (direct sales and telemarketing). Developed marketing activities and communications plan for sales team.

  • Marketing Analyst

    Jan 2007 - Feb 2009

  • Marketing Internship

    May 2004 - Dec 2006
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  Telefónica, s.a.

  Apr 2009 - Jun 2011

  Product manager

  Introduced innovative products while eliminated subsidy costs.Planned mobile devices demand.Designed and monitored campaigns and promotions.Trained sales team.

• 

  Lg electronics

  Jun 2011 - Jun 2012

  Marketing chief

  Introduced smartphones to the market.Built campaigns and promotions with key accounts.Directed corporate brand management.Trained sales team nationwide.

• 

  Universidad de lima

  Apr 2012 - Jul 2012

  Profesora marketing
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  Lan airlines

  Mar 2013 - Apr 2013

  Consulting project

  Developed a proposal to increase brand awareness in the US market.

• 

  Cencosud s.a.

  Jun 2013 - Aug 2013

  Summer intern

  Developed strategic plan to increase profitability for one technology category.

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  Cencosud s.a.

  Aug 2014 - Jun 2015

  Product manager senior

  Managed computers and tablets categories.Negotiated purchases and marketing funds with vendors.Developed campaigns and promotions for in store and online channels.Introduced exclusive brand.

• 

  Brightstar corp.

  Sept 2015 - Dec 2020

  Services manager latam

  Supported executive sales and services design for telecom customers in the region including B2C delivery, B2C insurance programs, device financing plans and buy back and 3PL.Conducted comprehensive studies for telecom value chains in Chile, Peru and Bolivia to support consultative selling, recommending inventory, planning, procurement and logistics solutions.Led several services implementations such as 3PL operations, transport projects, insurance programs for telecom carriers and retailers in the region.Oversaw regional commercial opportunities. Implemented transport project.Designed and launched insurance program for leading retailers in Chile.Managed cross-functional project to set up a regional logistics hub, a purchasing agent and a regional planning unit for regional mobile operator to serve different countries in the region. Analyzed running technical services and reverse logistics operations in Peru for fixed and mobile BUs to recommend processes restructurings. Show less

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  Falabella

  Aug 2021 - now

  • Subgerente de Proyectos Corporativos

    Dec 2024 - now

  • Project Manager Corporativo

    Aug 2021 - Nov 2024