Margrete Iversen Kronen

Margrete iversen kronen

bookmark on deepenrich
Followers of Margrete Iversen Kronen1000 followers
  • Timeline

  • About me

    Strategic Product Manager , Business Developer and Agile Coach

  • Education

    • Handelshøyskolen bi

      2008 - 2011
      Bachelor of science (bsc) international marketing management

      Activities and Societies: BIS Stock club

    • Copenhagen business school

      2012 - 2014
      Master of business administration (m.b.a.) management of innovation and business development

      The MIB programme focuses on how companies can develop innovations and competences,and how to appropriate on these practices. Beyond the applicable theoretical foundations, the course has a strong emphasis on analytical skills through case writing and project reports. Master thesis: Strategy and market entry plan for one of Aker Biopharma’s new product in the USA, Grade: 10 (B)

    • Fudan university

      2010 - 2011
      Bachelor of business administration (b.b.a.) international marketing
  • Experience

    • Ikea

      Jun 2006 - Aug 2010
      Service consultant
    • Wilhelmsen ships service

      Jan 2010 - Jan 2011
      Bachelor internship

      Market research and analysis for one of the Wilhelmsen Ships Services´ in China. Developed a suggestion for a new potential market strategy.

    • Shell

      Oct 2011 - Sept 2012
      Service professional marine,retail and commercial fuels

      In cooperation with my team, we were responsible for the day-to-day operations, bunkering and service delivery to the Norwegian B2B customers in the marine, aviation, retail and commercial fuels sector

    • Seaintel maritime analysis

      Feb 2013 - Dec 2013
      Junior shipping analyst

       Weekly and monthly analysis and monitoring of trade lane capacity outlook.  Gathering market information for analysis purposes Macros and regression analysis

    • Aker biopharma

      Nov 2013 - Nov 2014
      Master thesis

      - Developed a market entry strategy for one of Aker BioPharma's krill product in the USA

    • Norwegian ministry of foreign affairs

      Jan 2014 - Jul 2014
      Trainee royal norwegian consulate shanghai

       I conducted business research and wrote 12 articles for publishing on the web library of the Norwegian ministry of foreign affairs Weekly and monthly reporting of business and trade activities in the Shanghai area to head office I was responsible for the Norwegian coverage of the new Free Trade Zone Area Shanghai I assisted the Consul General and his deputy in various meetings and projects Involved with setting up a new incubator in cooperation with Innovation Norway

    • Sg finans as

      Jan 2015 - Aug 2016
      Crm manager- scandinavia

      Relevant tasks/role: Product owner Microsoft CRM (D365) Responsible for the company’s CRM strategy, product development, and the maintenance of the system Responsible for the learning and adoption of CRM in our organization.  Responsible for the company’s customer and vendor satisfaction program in Scandinavia Identified customer journeys and planned accompanying communication flows to secure a good customer experience  I started the process and project to implement a marketing automation toolResults:  During my time as a CRM manager, I contributed to increase the usage of CRM in Norway, Sweden and Denmark I designed a user adoption program Successfully lead the D365 upgrade project in 2016 Show less

    • Youngship oslo

      Jan 2016 - Jun 2017
      Head of young@norshipping 2017 (voluntary office)
    • Societe generale equipment finance - sgef

      Apr 2016 - Oct 2020
      Digital business development - digital project manager/product manager

      I lead and participate in market driven digitization initiatives and product development. Responsible for everything from problem recognition/verification, idea generation, concept/MVP development, testing, and learning throughout the implementation phase. Additional to this, our team is constantly working to explore and initiate new concepts and technology relevant to our industry. Relevant tasks: I work as a bridge between IT and the business on numerous projects Perform analysis and research on the market, new technologies, fintech, and interesting business models Daily cooperation with IT department and developers, both internal and external I regularly present updates on market and developments to board, steering committees and other internal stakeholders.  Responsible for project targets being met on time In charge of approximately 10 workshops every year Working on developing a best practice introducing agile methods and techniques into our project management organization. Initiating and anchoring digital product teams in our organization and the strategy framework OKRResults: As a project manager, I have initiated, lead, and implemented 3 digital products for our B2B clients in the financial industry. The product/service has improved the customer journey to become easier and more autonomous Additional to lead projects, I have had an active role as a project team member in 6 innovation projects During the last two years, I have had a central part in introducing agile and lean principles to product development Prince2Agile certified through the Axelos institute (leading project management institute)- Held several presentations for larger audiences, both national and international- Initiated and started a company stand up to increase internal communication and cooperation across divisions (Innovation culture)- Introduced the strategy goal tool OKR for agile teams Show less

    • Nordea

      Oct 2020 - Mar 2021
      Innovation and digital business developer (previously known as societe generale) - product manager

      Our company Societe Generale Equipment Finance merged into Nordea Finance in 2020.My responsibilities are the same as written below.

    • Knowit

      Mar 2021 - now
      Strategic product manager & agile coach
  • Licenses & Certifications

    • Trading foundations

      Gcms trading diploma
      Sept 2012
    • Prosci® certified change practitioner

      Prosci
      Apr 2024
      View certificate certificate
    • Kommunikasjon og presentasjonsteknikk kurs

      Econa
      Dec 2019
    • Icagile certified professional - product management

      Icagile
      Jun 2025
    • Icagile certified professional - agile team coaching

      Icagile
      Apr 2021
    • Prince2 agile

      Axelos global best practice
      Dec 2018
    • Ai for product management

      Pendo.io
      Feb 2025
      View certificate certificate
    • Icagile certified professional - enterprise agile coaching icagile certified professional - coaching agile transformations

      Icagile
      Jun 2023
    • Design sprint course

      Aj&smart gmbh
      Apr 2019