Experience

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  Dollbao international co.,ltd

  Jul 2018 - Feb 2019

  Social media marketing intern

  - Customized and supervised Facebook Ads; generated NT$600,000 revenue via 3 long-term original advertisements. (Average CPA=NT$277)- Developed online marketing campaigns on Facebook to raise brand awareness and achieved a constant monthly growth of comments by 46% averagely for 5 months. (Average organic reach per post = 41,700 people)- Coordinated as a sales representative in 2018 Taipei International Maturity and Baby Expo and generated NT$42,000 revenue.- Organized the offline marketing event and received 80% initiative and positive feedback from the participants. 收回

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  Johnson & johnson

  Feb 2019 - May 2019

  Group leader of the 2019 j&j x listerine business competition

  - Won second place by leading a team of 3 MBA students to formulate both online and offline marketing plans, budget analysis, and ROI evaluation to increase the market share of Listerine.- Presented trade marketing strategies to the commercial director and 4 top managers, including both qualitative (buyers' persona, POSM design, and cross-industry collaboration) and quantitative (survey data analysis from 127 participants) insights.- Boosted sales of Listerine by 157% for 2 weekends by executing offline marketing strategies in Watsons. 收回

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  Msd

  Jun 2019 - Jun 2020

  Marketing intern

  - Led a team of 5 to develop a video marketing strategy through emails, from which attracted 10+ (out of 37) healthcare providers to participate in the webinar and increased 24% CTR.- Launched 2 business simulations for 23 sales representatives to offer them the mindset of a business unit director/district manager.- Communicated with colleagues in 4+ departments and 6+ agencies to develop promotional materials for PR and medical campaigns. - Administered the visual design, content, and user interface of the official LINE account, which attained constant impression by 80% and unique CTR by 7% during the two-month period after its launch.- Joint call with 4 sales representatives to facilitate market expansion and client relationship management. 收回

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  Veterans affairs council

  Sept 2020 - Aug 2021

  Substitute civilian serviceman
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  L'oréal

  Aug 2021 - Oct 2022

  Management trainee

  CPD Marketing (L'Oréal Paris)- Coordinated product management of 2 categories (hair & cleansing) via digital marketing, trade activation, P&L control, demand planning, and packaging material supervision with internal/external partner cooperation.- Led hair NPD relaunch campaign with TTL haircare M/S growth +0.7% via entering the rinse-off treatment market with differentiated communication according to consumers’ unmet needs.- Launched cleansing water NPD and turned around M/S from #2 to #1 by recruiting new users from the sensitive skin cohort.- Pioneered media pre-cook investigation of new/reno products on EC festivals before marketing campaigns and proposed media priority for similar cases in the future.- Initiated cross-industry collaboration with Agoda and hotels to mitigate high stock level and strongly raised campaign awareness on Facebook fan page by achieving 3.4x organic impression and 16.2x organic comments. 收回

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  Mcdonald's

  Jan 2023 - Apr 2024

  Senior coordinator, integrated marketing group

  - Delivery Marketing Team (McDonald’s Delivery Service, Uber Eats, foodpanda)- National Promotion (2023 Cheese Mania, 2024 Prosperity)