Leyan Han

Experience

• 

  InitialView

  Dec 2022 - Feb 2023

  Marketing Intern

  - Contributed to the promotion of corporate activities through the creation of 50+ tweets and the publication of 20+ pieces of content, bolstering the company's online presence and fostering meaningful interactions with the audience.- Facilitated enterprise and user communication, involving with 50+ users daily and conducting market analyses, leading to the identification of key customer needs and informed strategic communication adjustments.- Managed product-related video editing, distribution, and promotion across diverse platforms including Instagram, TikTok, and YouTube, amplifying product visibility and engagement. Show less

• 

  TestDaily厚朴优学

  Mar 2023 - Aug 2023

  Marketing Intern

  - Analyzed user engagement metrics for social media content, increasing audience engagement by 25% through data-driven content optimization.- Managed social media analytics for a 100k+ follower account, creating performance reports that tracked 10 KPIs.- Conducted A/B testing on content strategies, resulting in 15k+ clicks and 40% improvement in engagement rates.

• 

  University of Richmond

  Apr 2024 - now

  Budget Assistant

  - Streamlined budget management across multiple platforms for a $500,000 operational budget, implementing automated tracking systems that reduced processing time by 25% and eliminated manual errors.- Developed and maintained dynamic Excel dashboards to track spending patterns and forecast budget needs across 7 departments.- Collaborated with the Budget Manager to analyze spending trends and identify cost-saving -opportunities, resulting in 15% reduction in operational expenses.

• 

  DiiVe

  May 2024 - Jul 2024

  Business Strategy Consultant

  - Spearheaded comprehensive market analysis by analyzing 30+ competitors across 5 key metrics, resulting in a 70-page strategic report that identified 3 key market opportunities. - Utilized Excel and Python to analyze 20 years of industry data, creating predictive models that projected market growth with 85% accuracy. - Built financial models using Excel to forecast 5-year revenue projections, identifying $1M+ in potential revenue through market expansion.

• 

  REPRO Rising Virginia

  Aug 2024 - now

  Student Fellow