Christian Hernández

Experience

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  Mazda Colima

  Sept 2011 - Jul 2012

  Sales Representative
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  Organización Soriana

  Oct 2012 - Feb 2014

  Mall Manager Colima

  • Managed mall operations for Tienda Soriana in Villa de Álvarez, Colima, Tecoman, and South Jalisco, achieving 100% rent occupation within 6 months.• Negotiated with top retailers and brands like Coppel, Banks, and Cinemex to enhance mall offerings.• Oversaw a team of 15+ co-workers in Security and Maintenance departments.

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  Jaque Markethink

  Mar 2014 - Aug 2016

  Atención a cuentas

  • Led branding and commercial image development projects for local brands, utilizing federal incentives from SEFOME.• Advised and coached 150+ local brands on advertising and customer service strategies.• Managed a creative team of 3 graphic designers, 1 industrial designer, and 1 media editor.

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  Solutka, propiedad intelectual y TI

  Aug 2016 - Nov 2016

  Marketing Coach

  • Provided marketing and brand strategy for clients and company, specializing in brand advisory and building.• Led small scale digital product development using Scrum methodology.• Utilized expertise in intellectual property and patents to support company initiatives.

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  IA Interactive

  Nov 2016 - Jul 2017

  Accounts Executive

  · Managed key accounts for international and Mexican brands, focused on stakeholder collaboration, development team alignment, and optimal value delivery.· Led digital project development initiatives, managing 6+ projects on time and within budget, resulting in a 15% improvement in client satisfaction scores.· Oversaw 5+ cross-functional development teams (2-3 members each, including front-end, back-end, Project Leaders, QAs, and Designers), improving team efficiency by 25% and reducing project delivery timelines by 20%.· Conducted functional specifications gathering and product analysis, ensuring 100% alignment with client needs and contributing to a 10% reduction in post-launch issues. Show less

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  Yeigo Colima

  Aug 2017 - Jan 2021

  Co-Founder & Brand Manager

  • Led brand design and development efforts at Yeigo Colima, achieving a 70% active user rate and 20+ new users weekly.• Successfully launched Facebook campaigns resulting in 500+ followers within the first month.• Developed and executed awareness and selling campaigns through Facebook, enhancing brand visibility and customer engagement.

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  Grupo OCUPA

  Feb 2018 - Nov 2019

  Marketing, Advertising and Media Coordinator

  - Established the Institutional Marketing, Advertising, and Media department, increasing brand visibility by 20% within the first year of operations in the national market.- Developed and standardized the corporation's institutional image, ensuring 100% brand consistency across all communication channels.- Aligned the branding of five subsidiary companies, resulting in a 20% increase in brand recognition.- Coordinated the corporate website redesign and launched official social media channels: Facebook, Twitter, and LinkedIn; driving a 40% increase in website traffic and a 50% growth in social media followers within 6 months.- Utilized analytics tools (Google Analytics, FB Ads, Twitter Analytics, LinkedIn Analytics) to optimize campaigns, resulting in a 30% exposure achieved only with organic advertising efforts. Show less

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  Michelada.io

  Nov 2019 - Apr 2022

  - Provided clients with strategic insights by analyzing performance metrics, leading to a 20% increase in client retention and a 15% growth in account revenue.- Collaborated with the commercial team during client onboarding, reducing onboarding time by 25% and improving client satisfaction feedback during the initial phase.- Acted as the primary point of contact for clients throughout the project lifecycle, improving client satisfaction score (CSAT) by 30% and ensuring timely resolution of inquiries.- Resolved client conflicts proactively by addressing issue resolution before the client's report and strengthening long-term contract relationships. Show less Primary Agile Stack:· Scrum· Kanban· Scrumban- Improved project organization and operational effectiveness across active projects, increasing team productivity by 25% and reducing project delivery timelines by 20%.- Managed 5+ cross-functional development teams (4-5 members each, including front-end/back-end developers, QAs, and designers), delivering 10+ projects on time and within budget with a 95% stakeholder satisfaction rate.- Conducted prototyping, user research, and project validation through Product Design Sprints, UX Interviews, and Heuristic Evaluations. Show less

  • Client Care Specialist

    Jan 2022 - Apr 2022

  • Agile Project Manager

    Nov 2019 - Apr 2022
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  Homie.mx

  Apr 2022 - Aug 2022

  Technical Program Manager

  - Coordinated focus, value, effort, and resources across core teams, enabling the successful delivery of innovative product features contributing to a 15% increase in user engagement.- Collaborated with teams to define needs and feature requirements, reducing ambiguity and improving development efficiency by 20%.- Defined project scope and managed internal deliverables, ensuring 100% stakeholder alignment, on-time delivery of scheduled milestones, and reducing scope creep by 25%.- Guided teams in envisioning overall solutions, including benefits, risks, and implications, resulting in a 10% reduction in post-launch issues and improved stakeholder alignment.- Implemented user validation and UAT processes, achieving a 95% success rate in pre-production releases and reducing critical bugs by 30%. Show less

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  Umvel

  Aug 2022 - Dec 2022

  Senior Project Manager

  - Led cross-functional teams in managing 5+ ongoing projects, ensuring timely delivery and adherence to budget through Agile methodologies, achieving a 20% improvement in team efficiency.- Defined and refined business goals and scope for ongoing projects, contributing to a 15% increase in project clarity and team focus.- Collaborated with customers and stakeholders to ensure continuous alignment, enforcing positive satisfaction feedback and fostering trust in project outcomes.- Facilitated high-priority ongoing projects, leading 5 development teams ensuring the delivery of solutions that improved team collaboration and efficiency. Show less

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  Innovasport

  Dec 2022 - now

  Lead Digital Product Manager

  - Led the Digital Product team in designing, validating, and developing solutions across Innovasport's platforms, enhancing the retail omnichannel experience and driving a 20% increase in customer engagement through consumer-centric strategies and data-driven insights.- Managed cross-functional teams (Product, Design, Experience, and Development) using Agile methodologies, improving team productivity by 80% and reducing time-to-market by 25%.- Spearheaded product strategies aligned with company goals, delivering 15+ high-impact projects on time and within budget, while maintaining 95% stakeholder satisfaction.- Optimized existing products and initiatives, resulting in a 30% improvement in user experience metrics (e.g., retention, satisfaction, and conversion rates).- Conducted user acceptance testing (UAT) and training sessions, ensuring seamless product launches and reducing post-launch issues by 40%. Show less