
Micaela Velasquez
Intercollegiate Scholar Athlete

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About me
Leader of Customer Care | Oversee Technical Support, Escalation Specialists, and Solution Engineers | Driving Global Operational Excellence & Customer Success | Former D1 Athlete & Team Captain
Education

Valencia High School
2007 - 2011Activities and Societies: Honor Society, Swim Team Member and 2010-2011 Captain

UC Santa Barbara
2011 - 2015Bachelor of Arts - BA Sociology 3.45Activities and Societies: UCSB Women's Swim Team Member, Team Captain 2014-2015 Honors: Dean's Honors - Winter Quarter 2014; Athletic Director's Honors- 2014-2015
Experience

UC Santa Barbara NCAA Divison I Women's Swim Team
Sept 2011 - Jul 2015Intercollegiate Scholar AthleteScholar athletes are expected to carry full time academic schedules while maintaining a competitive GPA in addition to full time year-round participation in the college sports program.Commitment to year round daily training at minimum of 20hr/week. Competition in an average of four national level meets per year comprising an average of 4 days per event and 10hr/day.

WILSON SWIMMING, LLC
Jun 2012 - Jun 2014Swim InstructorCoached groups of up to 30 novice swimmers and age-group athletes.Managed entry level coaches.

UCSB Athletics - Student Affairs and Services
Jan 2014 - Jan 2015Student Athlete Like Skills Coordinator InternshipManaged Life Skills programming for over 350 student-athletes, while simultaneously conducting assessments of the effectiveness of the programs.Coordinated seminars, workshops, lectures, interactive activities, and one-on-one meetings to meet the needs of student-athletes, such as Student Athlete Success Series, Student Athlete Advisory Committee (SAAC) meetings, UCSB “It’s on Us” week, and celebrity presentations.Created and maintained the SAAC Policy Manual and website.Well versed in counseling techniques to solve sensitive and complex problems that surface in the athletic community. Knowledge of NCAA and Big West rules and regulations. Show less

Mad Fitness Santa Barbara
Jan 2014 - Jan 2017Enhanced profitability by organizing and executing programming, sales, management and marketing - generating profits 3x initial revenue. Responsible for aggressive financial goals while achieving them through rebranding, involving and engaging staff and clients. Recruited, trained, and supervised staff, trainers, and instructors.Orchestrate monthly fundraisers with a total donation of over $20,000 to local charities.Oversee fundraising, marketing, and PR for local fitness events, health expo, and corporation wellness events.Show passion for the mission, tenacity, planning and a disciplined focus on the outcomes that must be achieved to advance the growth and mission of business. Create all media plans and implement media partnerships, brand ambassadors and community outreach. Conducted daily primary contact and follow up with clients on requests, conflict resolution, and invoicing. Show less Lead, instructed, and motivated individuals and groups in exercise activities. Including indoor cycling classes, group bootcamp workouts, and private fitness training.Consistently met, and exceeded monthly and annual goals. Collected competitive data, and remained current on the industry, customer, and competitive trends. Created class formats and styles with the ability to make adjustments and think creatively to efficiently and safely serve members of all levels and backgrounds. Handled all client follow up requests and ensured positive member experience.Sold training packages and memberships to clients. Show less
Business Manager
Jan 2015 - Jan 2017Head Fitness Instructor
Jan 2014 - Jan 2017

Dos Pueblos High School
Jan 2014 - Jan 2015Assitant Men's and Women's Swim CoachDesigned and implemented swimming and dry-land workouts with emphasis for the Junior Varsity group.Solely responsible for planning and overseeing team building activities and leadership programs.Responsible for team communications; including post meet wrap ups and information to parents and alumni regarding meet results, team engagements and social events.

Santa Barbara Swim Club
Jan 2015 - Nov 2019Swim CoachResponsible for the Club's high school athletes and senior level programming.Influence and build positive relationships among diverse individuals including: student-athletes, parents, coaches, board members, and general public.Run the Club's senior group programming, which includes swim workouts, dry-land exercise, social events, and competition.Develop creative strategies to maximize the athletic results of each athlete and the overall program.Motivate and encourage athletes for athletic, academic and personal success. Show less

San Marcos High School
Jan 2015 - Jan 2016Assistant Women's Swim CoachOrganized and directed individual and small group practice activities/exercises as directed by the head coach.Attended staff development meetings, clinics and other professional activities.

Santa Barbara City College
May 2015 - Jan 2016Assitant Women's Swim CoachCommunicated and adhered to Collegiate, Western State Conference, and CCCAA policies, procedures, rules and regulations.Influenced and initiated positive relationships among diverse individuals including student-athletes, parents, coaches, media, faculty, staff, students, and general public.Recruited on a national and international level, instructed and motivated student-athletes on sport fundamentals, techniques and safety rules & regulations, and provided academic and personal mentoring. Show less

Micaela Ashton Athletics
Nov 2017 - nowPrivate TrainerStarted my own business training student-athletes to to achieve excellence in their sport, academics, and in their personal life.Implement daily wellness strategies, including: proper nutrition, strength and conditioning, time management and college recruitment. Partner with the City of Santa Barbara to promote health and wellness to the community.Communicate with a diverse range of athletes and parents to provide efficient training methods and ensure results.

UCSB Recreational Sports
Sept 2018 - Nov 2019UCSB Men's and Women's Swimming Team InstructorLead the NCAA Division I Men's and Women's Swimming Teams in intensive and sport specific fitness workouts. Teach, instruct, and motivate the college teams through indoor cycling classes, corrective and injury preventative therapy, and high-intensity strength building workouts. Responsible for the planning, organization of class activity, curriculum and instruction of workouts. Consistently meet with campus leaders, staff and faculty while maintaing NCAA rules and regulations. Show less

AppFolio
Dec 2018 - now- Lead a team of Investment Manager SMEs, driving operational improvements to support renewals and retention, achieving a 94% CSAT and meeting the 2024 churn budget target.- Resolved 50,000+ support touchpoints in 2024 (+75% YoY), delivering white-glove service to 13,000 customers and improving internal processes for 30,000+ support experiences (+114% YoY).- Exceeded SLA targets for First Response Time (94%) and Customer Satisfaction (93%), while reducing Dissatisfaction (DSAT) to 4%.-Drove a 20% increase in care cases resolved through VMO, maintaining a 90% CSAT. Show less - Designed a senior technical team within the Services org, executing as a player-coach role that mentors and consults front-line agents, and provides white-glove service for technical product needs & customer escalations. - Developed and launched a comprehensive Customer Solutions Expert (CSE) model, focusing on specialization and structured transitions across customer touchpoints.- Drove continuous improvement efforts in training and employee development, ensuring that team members were equipped to handle complex customer needs and escalations.- Implemented strategic service design initiatives, ensuring alignment across teams to optimize the customer experience and contribute to broader company goals.- Resolved 50k high-quality customer support touchpoints (+75% YoY), significantly elevating customer satisfaction and business outcomes.- Recovered 2.2k customer escalations (-0.1% Escalation Rate YoY) improving customer sentiment and rebuilding key relationships. Show less
Senior Manager, CSE & Investment Manager, Customer Care & Success
Nov 2023 - nowSenior Manager, Customer Solutions Experts (CSE)
May 2023 - Nov 2023Senior Manager, Customer Care
Sept 2022 - May 2023Manager, Customer Care
Nov 2019 - Sept 2022Customer Success Manager
Dec 2018 - Nov 2019
Licenses & Certifications

Certified Personal Trainer
National Personal Trainers Association
CPR/ First Aid
American Red Cross
Lifeguard Safety
American Red Cross
Indoor Spinning Instructor
Schwinn Fitness
Honors & Awards
- Awarded to Micaela VelasquezAthletic Director's Honors - 2015 Maintained above a 3.5 GPA while enrolled in over 112 units and maintaing a Division I student-athlete title.
- Awarded to Micaela VelasquezTeam Captain - 2015 Served as a mentor to potential recruits and underclassmen. Communicated with fellow teammates and coaches to improve and ensure team performance and success.
- Awarded to Micaela VelasquezUCSB Women's Swimming Scholar Award - 2015
- Awarded to Micaela VelasquezSanta Barbara Volunteer of the Month Presidio Sports Aug 2014 On top of serving her fellow student-athletes, Velasquez also volunteers and coaches for several different organizations like Special Olympics and at local schools. She’s been named Presidio Sports’ local Sports Volunteer of the Month.
- Awarded to Micaela VelasquezDean's Honors - 2014 Maintained a GPA higher than 3.5 while enrolled in over 12 units
- Awarded to Micaela VelasquezUCSB Women's Swimming & Diving Academic Award - 2014
Volunteer Experience
Head Swim Coach
Issued by Special Olympics on Jan 2007
Associated with Micaela VelasquezExecutive Board Administrative Officer
Issued by NCAA Student Athlete Advisory Committee on Jun 2013
Associated with Micaela VelasquezExecutive Board Co-Chair
Issued by NCAA Student Athlete Advisory Committee on Jun 2014
Associated with Micaela VelasquezICA Building Governance Board Chair
Issued by UCSB Intercollegiate Athletics on Sept 2013
Associated with Micaela Velasquez
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