Ashley Adamson

Experience

• 

  Cyberplex

  Jan 1999 - Jan 2001

  Manager
• 

  Loyalty Group

  Jan 2002 - Jan 2004

  Marketing Manager
• 

  BMO

  Jun 2004 - Sept 2006

  Manager e-business
• 

  Riptown.com Media

  Jan 2006 - Jan 2008

  Manager Direct Communications
• 

  American Express

  Jan 2008 - Apr 2018

  Delivered transformative E2E digital marketing capabilities that acquired new corporate customers, drove additional revenue and enhanced the customer experience. A key contributor to strategies that identified new opportunities to grow and improve the customer acquisition journey. Brought on board the global marketing team to build out and scale Acquisition Marketing digital capabilities and create a process to transform reporting and investment decision making. Managed relationships with key marketing stakeholders in American Express’ leading 15 international markets Recruited to develop the Commercial B2B lead generation strategy that supported acquisition marketing strategies. Developed a B2B marketing channel strategy that included both online and offline channels (tele, email, web, social media and SEO/SEM). Developed a lead generation strategy to drive new business leads. Results exceeded plan in each year.

  • Senior Manager - Salesforce Product Management

    Jan 2016 - Apr 2018

  • Senior Manager, Acquisition Marketing – Global Digital Strategy and Capabilities

    Jan 2011 - Jan 2016

  • Senior Manager Lead Generation

    Jan 2008 - Jan 2011
• 

  TD

  Jul 2018 - now

  Senior Manager