
Simon Walters

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About me
Senior Manager - Marketing Automation & Personalisation
Education

University of Westminster
2010 - 2013Bachelor of Arts (B.A.) Journalism Upper Second-Class Honours
Experience

Sky
Jan 2015 - Aug 2016• I have worked on planning and building linear schedules for a variety of flagship channels such as Sky 1, Sky 2, Sky News and Pick TV.• Monitoring audience patterns and trends, and maintaining stock information.• Maintaining catch up information and working with VOD Planning to create the on demand schedule. • Communicate with Broadcast Operations, Compliance and Traffic teams to ensure material is processed and scheduled correctly.• Monitoring potential programme clashes across the entertainment portfolio, in order to make sure each entertainment channel is offering something different at any time• Between September 2015-February 2016 running all social media activity for Pick TV which saw a significant rise in followers. Show less
Presentation Scheduler
Oct 2013 - Aug 2016Scheduling Coordinator Sky 1, 2, Pick TV (1 year secondment)
Jan 2015 - Feb 2016

The Walt Disney Company
Aug 2016 - Jul 2022• Partnering with content strategy & planning teams on upcoming content planning and merchandise content across Disney+ platform for EMEA• Supervise team of EMEA Content Merchandisers for UK, France, Italy, Spain, Portugal, Germany, Switzerland, Austria, Netherlands, Belgium, Luxemburg, Nordics, Greece, and Middle East• Drive user engagement and prevent subscriber churn through detailed analytics review• Stay ahead of local audience usage habits & inspire EMEA merchandising team to effectively capitalise on emerging consumer trends and habits• Enable continued rollout of personalized user experiences, content discovery, content recommendations and further product enhancements• Collaborate with product automation & personalisation team on features driving personalisation and engagement• Overseeing launch of Disney+ service in key European markets• Developed and maintained courteous and effective working relationships.• Worked flexible hours across night, weekend and holiday shifts. Show less •Provide day-to-day responsibility for the planning, system input and communication of monthly schedules for The Disney Channel UK and programme plans for linear, non-linear and VOD services to wider UK team•Working closely with the Senior Manager to ensure schedule plans meet agreed strategic goals and objectives •Accurately managing programme data and ensuring programme records are entered and maintained within broadcast scheduling system and excel grids •Ensure accurate and timely delivery of programme plans in broadcast system to the Disney Media +, presentation and media planning teams in advance of monthly deadlines. Issue and track programme amendments where necessary •Ensuring programming databases and roll out plans are accurate and updated, and ensure that planning strategies utilise key programming assets under license efficiently to manage burn out of programming in line with launch, build and sustain strategy •Continuously monitor and track competitor activity and audience trends •Create channel stunts, holiday and schedule boosting ideas •Analyse ratings data and enhance schedule strategy to maximise opportunities and competitiveness Show less
Disney+ Merchandising Supervisor, EMEA
Mar 2021 - Jul 2022Content Merchandiser, Disney + (Nordics)
Sept 2020 - Mar 2021Programme Planner- Disney Channel UK
Aug 2016 - Sept 2020

Paramount
Jul 2022 - now• Partnering with content strategy & title marketing teams on upcoming content slate and merchandising content across Paramount+ UK DTC, Apple and Amazon platforms• Established process with content operations teams for merchandising requests, wireframe recommendations, carousels settings and more• Deep understanding of audience viewing patterns and metrics, increasing current audience engagement strategies to drive user engagement• Research local audience usage habits & inspiring various teams to craft strategies to effectively capitalise on emerging consumer trends and tastes• Enabling outstanding personalised user experiences across onboarding, streaming, content discovery, content recommendations and more• Collaborating with product automation & personalization teams on features driving personalization and engagement at scale• Partner with internal insights and analytics teams to analyse content performance across different cohorts of users• Track engagement and optimise daily• Adopt A/B testing philosophy and continue to iterate and optimize User Experience• Inform and influence product update roadmap - to deliver best-in-class experience for Paramount+ users• Supervised and managed product-related communications, facilitating positive customer experiences.• Managed successful launches of Paramount+ into UK markets, resulting in a hugely successful launch Show less
Senior Manager - Marketing Automation & Personalisation
Apr 2024 - nowSenior Manager - Paramount+ Content Merchandising
Jul 2022 - Apr 2024
Licenses & Certifications
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