Katie Pipe

Experience

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  Cloud Nine

  Sept 2010 - Mar 2011

  Managing Director of a Young Enterprise company

  I lead a team of eight students sourcing and selling innovative products to help people reduce their stress levels, including our own special edition of an Amazon 5 star book “Stress proof your business and your life”. We obtained endorsements from 10 DOWNING STREET and GARY LINEKER, and were featured in the Yorkshire Evening Post (29 November 2010). Products were marketed and sold via a multi-media website we developed, with traffic driven by PR and Pay Per Click advertising on LinkedIn, along with exhibiting at business conferences and shopping centres. All profits were donated to the help the victims of food in in Pakistan. * In Leeds the Young Enterprise competition is run as LEAP (Leeds Enterprise Advisory Programme), and we were very proud to be a LEAP company Show less

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  Combined Honours Society

  Jun 2014 - Jun 2015

  President

  I am extremely proud to have been elected to this position by the student body during my second year at Newcastle University. Leading a team of 7 committee members, I have overall responsibility for co-ordinating their work, liaising with the University and ensuring that the needs of the students in the department are fully met.

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  Walker & Sutcliffe

  Jul 2014 - Sept 2014

  Event Organiser

  In this 7 week internship I helped to plan, organise and promote a major seminar for the clients and prospects of this two two partner accounting firm.

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  Various accountancy firms in England and Scotland

  Aug 2014 - Dec 2014

  Social Media Marketeer

  Editing and producing marketing videos, uploading them to YouTube, adding supporting sales and marketing messages, helping to promote them via social media platforms such as Twitter and LinkedIn, and linking them to e-commerce platforms such as Eventbrite in order to turn traffic into sales.

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  Kirklees Business Group

  Aug 2014 - Dec 2014

  Founder

  A LinkedIn group for business leaders in Kirklees and surrounding areas to share ideas and insights that will help to make the region's businesses more successful. My aim is to build the group into an invaluable tool and go-to resource for everyone who cares about making the region, its economy and businesses more successful than ever before.

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  Newcastle University

  Jul 2015 - Aug 2015

  Prize internship

  As a prize for my BA final year project I was given a paid internship as a researcher and consultant helping Newcastle University implement the new student community engagement module for second year undergraduates I had designed for them. This role involved me liaising with the local council and creating module documents.

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  The Institute of Direct and Digital Marketing (IDM)

  Jun 2016 - Jun 2016

  IDM Summer School Graduate

  One of only 30 students selected onto the IDM marketing summer school through an intense nationwide competitive process, from the hundreds of students that applied. Throughout the course we were immersed in direct, digital and data marketing – visiting leading London marketing agencies and learning from top professionals. In groups we were given a brief from The Economist, and throughout the week designed and pitched a fully integrated marketing campaign to a panel of eminent judges.

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  Stevepipe.com

  Sept 2016 - Aug 2017

  Business Editor, Researcher and Author

  Editing the book "Better business, Better life, Better world", which has been commissioned by a global charity, and all proceeds will be used to make life better for people in need. The book was published globally in hardback, paperback and Kindle formats in November 2016 and features 34 leading global entrepreneurs and thought leaders answering the question ‘If you could only pass on one piece of business, life and world improving advice to your grandchildren, what would it be?’It became an Amazon best seller, reaching number 1 in the "Business reference" category in the UK and Australia. Show less

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  Asda

  Sept 2017 - now

  Key achievements and responsibilities included:- Working on the rollout of new FFN propositions – including paving new process for local media plans at launch and key moments and landing new and exclusive Partners in our stores- Project management of the market leading FTG Meal Deal which went live in Jan 2021- Executing market leading activity in Café against a backdrop of Covid challenges, especially the Kids Eat Free offer which has given away 241,000 nutritionally balanced free meals to children Show less Category Planning Assistant for Bakery, Cafe and FTG. Roles and responsibilities include:- managing corporate activity for the categories- owning financial tracking and payment- communicating upcoming activity and competitor activity to the wider team.3 months into this (June) I also took on total owenrship of the Cafe category:- managing regular menu and promotional updates, through POS and additional media- supporting in the trial and rollout of Just Eat- working collaborativley and cross-functionally in the design and execution of a new Cafe format, Asda KitchenIn January 2019 I also took on total ownership of the FTG category:- Using data led insight to build a market leading range change- Working with suppliers to land impactful multi-channel media campaigns- Driving category strategy and keeping customers at the core of all decisions Show less

  • Proposition Manager

    Nov 2022 - now

  • Promotions and Events Manager

    Nov 2021 - Oct 2022

  • Category Planner - MFP and Cake

    Feb 2021 - Oct 2021

  • Category Planner - Food for Now

    Jan 2020 - Jan 2021

  • Category Planner - Bakery, Cafe and Food to Go

    Mar 2018 - Dec 2019

  • Section Leader

    Sept 2017 - Feb 2018