
Jorge Otavo
Social Intern - Mentor

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About me
KAM | Account Management | Sales B2B | Marketing B2B | Customer Success | Marketing Strategy | Project Management | Marketing B2C | HubSpot Strategist
Education

Cambio de chip
2017 - 2017Venta consultiva Specialized Sales, Merchandising and Marketing Operations
Universidad de La Sabana
2016 - 2016Diplomatura Diplomado en Análisis y solución de problemas en las áreas de las organizaciones. Inalde - Edime
Universidad de La Sabana
-Certificado con alto desempeño como formador y mentor Universidad de La Sabana - Jefatura de Prácticas
Universidad de La Sabana
2012 - 2017Business Administrator
Experience

Secretaría de Desarrollo Sopó / PRODENSA
Jan 2015 - Jun 2015Social Intern - Mentor-Crear y prepara el material de formación para micro empresarios.-Acompañar a los micro empresarios en la ejecución de proyectos.Logros-Formé a más de 30 micro empresarios en emprendimiento e iniciación empresarial.-Realicé mentorías a una empresa proveedora de Alpina como parte de su estrategia corporativa de responsabilidad social empresarial.

Team Foods
Aug 2016 - Feb 2018• Manage the follow-up of negotiations with clients, working closely with the commercial departments of strategic partners.• Develop campaigns/projects for the sales force.• Control and execute the marketing budget.Achievements:• Increased sales of new brand products by 30% through the implementation of sales contests to distributors.• Increased productivity efficiently and effectively by optimizing the costs of activities and items of the marketing budget.• Strengthening of Joint Ventures through the implementation of trade marketing and communication strategies, increasing sales and brand positioning. Show less Plan and execute training aimed at the sales force.• Generate monitoring reports for large chains.• Analyze and make decisions for business growth based on data.• Coordinate brand promotion campaigns in e-commerce.• Create and implement contests for the sales force.• Control and monitor the promotion of brands at points of sale.Achievements• I obtained greater effectiveness in the execution of commercial and marketing strategies, as a result there was more visibility of the brands in delivery and e-commerce portals.• I achieved a high capacity for execution and problem-solving at points of sale, obtaining excellent inventory rotation.• I implemented the process of negotiations and activations with e-commerce and delivery platforms, obtaining increases of up to 300% in sales. Show less
Channel Marketing & Sales Analyst
Feb 2017 - Feb 2018Sales Retail Intern
Aug 2016 - Feb 2017

Heinsohn
Sept 2018 - Jul 2020Business Development Manager• Ensure compliance with sales objectives through the generation of strategies that generate an effective positioning in the market.• Develop effective strategies to generate leads and business opportunities, using methods such as networking, digital marketing, and participation in relevant events, increasing national and international demand for custom software development products and services and Salesforce.• Planning, development and execution of the marketing plan and budget of the engineering solutions unit.• Design, launch and optimize marketing campaigns.Achievements:• I implemented innovative strategies that allowed the recognition of the company nationally and internationally, carrying out an effective prospecting process and increasing the number of new clients by 200%.• Positioned Salesforce as a new service line, which had a significant impact in generating new revenue for the company.• I managed to reach 150% lead generation for custom development service lines.• Optimization of digital campaigns to capture leads and brand positioning, increasing the number of qualified leads in the pipeline. Show less

Oracle
Jul 2020 - Jun 2022Customer Experience Consultant• Create and manage loyalty programs designed to retain current customers and increase their commitment to Oracle products and services: Identify customer segments with high retention potential and design specific strategies to maintain their satisfaction and loyalty throughout the time.• Oversee the implementation and adoption of Oracle technology solutions, such as Oracle CX Cloud, to optimize customer data management, automate processes, and deliver exceptional experiences.• Lead training and conduct product demonstrations for customers.Achievements:• Strengthening of relationships with clients as a result of the training with a satisfaction level of 95%.• Reduced training costs for marketing and customer service roles, as a result of its excellent design.• I met project execution times accelerating the implementation time of effective technological tools (CRM, Marketing Automation) in the client and improving the incorporation processes.• Manage and resolve customer requests and complaints by analyzing customer data to improve customer experience. Show less
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On The Fuze (OTF)
Nov 2021 - Apr 2024• Build and maintain strong relationships at a commercial level, understanding the specific needs and objectives of each client, and being the main point of contact for any questions, issues, or requests.• Develop customized strategies and solutions for each client helping them achieve their goals and maximize the value of Hubspot's contracted products or services.• Develop strategies and plans at the commercial level for the growth of existing accounts, identifying additional sales opportunities, promoting additional products or services, and negotiating agreements to expand the commercial relationship.Achievements:• Achieved cross-sells of additional projects over meeting the budget by 130%• Increased customer sales by up to 30% by developing effective marketing, sales, and customer service strategies at HubSpot• Implemented dashboards to track, monitor, and control KPIs for the project management team, the HubSpot Strategist team, and the HubSpot Specialist team, enabling the teams to improve their performance.• Successfully worked with a portfolio of more than 20 clients monthly with a team of more than 30 developers and engineers, delivering projects with 100% SLA. Show less • Responsible for leading, planning and coordinating marketing projects Hub sales, Hub and Web pages related to the implementation and optimization of HubSpot. Define project objectives, identify necessary resources, establish deadlines and create a detailed plan for each of the clients.• Monitor compliance with deadlines, identify potential issues or delays, and take action to resolve them: Generate reports and analysis to communicate the status of projects to stakeholders and management.Achievements:• Achieved additional service package sales to add more capacity for customers and generate additional revenue for the company.• Successfully led timely and managed delivery of over 100 complex HubSpot projects, including highly complex migrations, onboardings, custom reporting, and workflows for agencies in the US. Show less
Account Manager (HubSpot Strategist)
Nov 2022 - Apr 2024Project Manager KAM
Nov 2021 - Nov 2022

Adage Technologies
Jan 2024 - nowKey Account Manager
Licenses & Certifications
- View certificate

Responsys Essentials Master 2020
OracleJan 2020 - View certificate

Oracle Cloud Infrastructure Foundations 2021 Certified Associate
OracleJul 2021 - View certificate

HubSpot Sales Software
HubSpot AcademyNov 2021 
Certificado como Formador y Mentor
Universidad de La Sabana- View certificate

Maxymiser Master 2020
OracleJan 2020 - View certificate

Service Hub Software
HubSpot AcademyJan 2021 - View certificate

Oracle Cloud Infrastructure Foundations 2021 Certified Associate
OracleJul 2021 - View certificate

Oracle Cloud Infrastructure Foundations 2020 Certified Associate
OracleJan 2021 
Inbound Certified
HubSpotJan 2020- View certificate

Oracle Cloud Infrastructure Foundations 2020 Certified Associate
OracleJan 2021
Languages
- spSpanish
- enEnglish
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