Olga Usov

Experience

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  Digital 360 Hub

  Mar 2008 - Jul 2012

  Graphic Designer, Web Developer, UX manager

  • Designed graphics for print and web: logos, business cards, posters, flyers, invitations, restaurant menus.• Designed and developed static & e-commerce websites, web platforms with custom content management systems.• Combined successful branding and digital marketing strategies to achieve maximum result for every client.• SEO: adoption of the web content on both front and back end.• Designed and coded websites and templates for Wordpress, Joomla, Shopify, 3D Cart, and other platforms. Show less

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  Klatsch Art Magazine

  Feb 2011 - Sept 2012

  Associate Art Director

  • Directed day-to-day operations as well as the full life cycle of magazine editions from inception to completion.• Led creative team by overseeing their workflow and coaching new team members.• Increased reader engagement by developed design concepts and page templates for the magazine, print and digital.• Launched digital newsletter & website, optimized art submissions for web, systematized the processes.

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  Louis Vuitton

  Jul 2012 - Apr 2022

  Digital Producer, E-commerce

  • Increased revenue and conversion rates every year by improving UX & UI and building content strategy for Louis Vuitton e-commmerce in the U.S., Canada, Mexico and Brazil, meeting target revenue goals every year.• Pioneered advanced and innovative concepts such as One Page Checkout, Responsive Design, Apple Pay, personalized web experience and other initiatives which were uncommon at the time.• Consistently increased web revenue by implementing various omnichannel projects, including Click & Collect, Buy In Store - Ship To Your Home, Chatbot, Virtual Appointments, and more, overseeing over 100 individuals concurrently.• Turned an online showroom into a multi-million dollar business by facilitating the launches e-commerce websites in the U.S. (2012), Canada (2013), Brazil (2014), Mexico (2021) and optimizing digital experience for the target audience.• Improved team’s productivity by developing talent, training, mentoring, and processes optimization.• Successfully facilitated website re-platforming to a new Content Management System, ensuring ADA compliance.• SEO: generated 75% increase in organic search traffic by pioneering and leading Search Engine Optimization.Increased website appearance in search achieving double-digit YoY growth from 2013 to 2019.• Supported brand's strategic direction by launching and managing LV App as well as multiple micro sites and supplemental applications. Show less

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  Potential Energy Coalition

  Apr 2022 - now

  Digital Experience Lead

  Amplifying branding and marketing KPIs through strategic digital production leadership and direction.• Developed effective digital experience and organic search strategies to support marketing campaigns that led to the successful clean energy government initiatives across the U.S. and to +35% public support of clean energy.• Successfully launched multiple high-performance websites and landing pages overseeing designers, content creators, developers and external vendors and coordinating strategy with cross-functional departments.• Optimized website performance, user experience and conversion rates in every campaign through data-driven insights and testing. User engagement +120%, CTR +58%, email sign up +100%, video views +80% YoY.• Led Marketing team to launch new email marketing initiatives. Grew audience by 50%, surpassed 20% email CTR.• Doubled SEO traffic YoY by leading Search Engine Optimization and establishing evergreen best practices.• Successfully implemented digital strategies that resulted in a 20% increase in production efficiency and a 55% reduction in costs, developed a web governance system, policies, and procedures.• Effectively directed stakeholders across various levels of the organization, fostering alignment and collaboration. Show less