Diego Alejandro Martinez Gordillo

Experience

• 

  Robocol Colombia

  Jan 2020 - Jan 2022

  • Pioneered the pilot model for the Creative Direction Subsystem, the first department within the organization focused on merging creative thinking with scientific and robotics knowledge.• Implemented multidisciplinary integration strategies to assign roles within a 10-member team composed of engineers, physicists, geoscientists, artists, and digital storytellers.• Led the filming of the "Red Expedition 2021" event in the Tatacoa Desert, organizing scripts and storyboards for documenting field tests in diverse ecosystems. Show less • Designed the official 10th-anniversary apparel collection for the organization and oversaw sponsorship acquisition for its manufacturing.• Spearheaded the advertising campaign and media coverage for the "European Rover Challenge" (ERC) 2020, utilizing simultaneous streaming channels from Colombia and Poland [Achieved 3rd place out of 50 participating countries].• Implemented a new visual identity based on motion graphics and robotics-inspired aesthetics for the creation of brand intros and other visual assets. Show less

  • Creative Director

    Jan 2021 - Jan 2022

  • User Experience Designer

    Oct 2020 - Jan 2022

  • Brand Manager

    Jan 2020 - Dec 2020
• 

  Caracol Radio

  Jul 2022 - Jan 2023

  Creative Producer

  • Developed and executed comprehensive ATL, BTL, and 360 marketing campaigns for renowned clients such as Coca-Cola, Homecenter, Tigo, Mercado Libre, and Grupo Argos, among others.• Conceptualized and developed audiovisual and editorial content for major events like "Los Dueños del Swing," "Los 40 Urban Festival," and "Jingle Bell Rock," along with brand activations for prominent media outlets including Prisa Media, Caracol Radio, W Radio, Radioacktiva, Los 40 Urban, Los 40, Tropicana, and Bésame.• Oversaw the review and approval of advertising materials from partners to ensure brand consistency and compliance across our radio stations, online platforms, and social media channels. Show less

• 

  Páramo LAB

  Jul 2023 - now

  Audiovisual Producer

  • Created animated designs and dynamic audiovisual content for a diverse portfolio of clients, including renowned brands such as Converse, Coca-Cola, UNICEF, Bacardi, Lulo Bank, Audi, Adidas, Xiaomi, and WGS, as well as acclaimed artists like Thirty Seconds to Mars, Cuarteto de Nos, and The Mills. My work has also been featured in major events such as the Estéreo Picnic Festival, Cordillera Festival, Coca Cola Food Fest, Ubeat Live, Vassar Fair, Hermoso Ruido Festival, Lagoon Fest, and Corona Sunsets.• Developed comprehensive production plans, including shooting schedules, budget management, scriptwriting, and creative concept development, for film projects integrating 2D and 3D animation, CGI, visual effects, motion graphics, and experimental animation techniques.• Provided on-site technical production, stage management, and logistical support for live events.• Collaborated effectively with account management and creative teams to present and defend project proposals. Show less

• 

  HYBE Latin America

  Jun 2024 - Oct 2024

  Media Consultant

  • As a freelance consultant, producer, and audiovisual creative, I spearheaded the launch of two music albums for emerging artists under a record label: Chico Curly Head - "Never Ending Roadtrip" and Magna - "Todo Puede Suceder". Strategic consulting on project direction to the creative production of audiovisual content that brought the artists' musical vision to life.• A key element of my approach was the integration of CGI as an innovative technique to elevate the visual experience of the music in a crowded digital landscape.• Recognition of the diverse communication channels available, the project leveraged a multi-platform strategy. We crafted content tailored for each platform, maximizing reach and engagement across traditional media, digital streaming services, and social media, ensuring the music resonated with a diverse audience. Show less