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David Reynolds

David Reynolds

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location of David ReynoldsManchester Area, United Kingdom

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  • Timeline

  • About me

    GTM Director - adidas Football - North Europe

  • Education

    • Ashton on Mersey School

      1996 - 2001

    • The Manchester Metropolitan University

      2005 - 2008
      Bachelor of Science (BSc) Business and Information Technology

  • Experience

    • Adidas

      Jul 2008 - now

      Driving and maintaining continued market leadership within the biggest adidas global football account , delivering annual net sales growth of +16% (16 vs17) Responsible for delivering and driving the adidas Originals Footwear range across Northern Europe (including; UK, Ireland, Benelux & Nordic Regions). Delivering net sales growth of +42% between 2012 and 2014.

      • GTM Director - adidas Football

        Jul 2021 - now

      • Director CTC - adidas Originals - North Europe

        Nov 2017 - Jul 2021

      • Senior Ranging & Assortment Manager - Europe

        May 2015 - Nov 2017

      • Merchandising Manager - adidas Originals - North Europe

        May 2012 - May 2015

      • Category Executive - adidas Originals - North Europe

        Jul 2008 - Apr 2012

  • Licenses & Certifications