Raquella A.

Experience

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  KEF Shoes

  Sept 2012 - Jul 2014

  Co-Founder, Chief Executive Officer

  Established around September 2012, I as KEF’s co-founder had a sudden burst of inspiration to design shoes that reflect my fervent love for fashion and pop culture. With months of careful thought and planning, together with my friends, we were finally able to proudly launch our brand in January 2013. KEF sponsored Leni Agustin “In The Woods” Fashion Show at Indonesia Fashion Week 2013.

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  The Goods Dept

  Jun 2014 - Sept 2014

  Sales Associate

  - Assisted potential customers in purchasing merchandise- Provided a variety of services to fulfill customer satisfaction in order to achieve store sales target- Maintained in-stock and presentable condition assigned areas- Trained the new associates to ensure they understand the proper standard of customer service

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  Bayer Pharmaceuticals

  Jun 2015 - Aug 2015

  Project Management Intern

  - Coordinated with agents area to ensure the execution of the Bayer product segmentation survey on time.- Evaluated and reported product segmentation survey data from Bayer area agents all over Indonesia. - Assisted The Project Management team in analyzing the survey data to determine Bayer Product Segmentation Strategies.

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  PT Bank Mandiri (Persero) Tbk.

  Jan 2016 - Jan 2021

  - Played a pivotal role in developing the annual audit program, ensuring comprehensive coverage of critical business areas.- Expertly crafted preliminary audit work papers, laying the groundwork for effective and thorough audit engagements.- Diligently executed audit fieldwork by the established audit program, maintaining high standards of accuracy and efficiency.- Conducted in-depth assessments of internal controls, compliance measures, and risk mitigation strategies within business processes and operations.- Identified and reported key loopholes, providing strategic recommendations for improving operational integrity and efficiency.- Prepared and presented detailed audit reports to executive management, highlighting critical findings and insights for informed decision-making.- Proactively ensured the diligent follow-up and implementation of audit findings, maintaining alignment with initial commitments and promoting continuous improvement. Show less

  • Manager / Senior Auditor - Retail Audit Group

    Jan 2019 - Jan 2021

  • Assistant Manager / Auditor - Retail Audit Group

    Jan 2017 - Jan 2019

  • Officer Development Program (ODP) Nasional

    Jan 2016 - Jan 2017
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  GandengTangan

  Mar 2016 - May 2016

  Intern

  - Assisted CFO to make month-end financial reports; performed balance sheet reconciliation and supported the payment processing team- Supported Head of Business Development in planning and organizing investor relation events

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  GoTo Group

  Aug 2021 - Nov 2022

  - Managed the entire SMB Pay Offline merchant onboarding process, collaborating effectively with the GoPay user team, sales support HQ, and regional sales teams to ensure smooth operations and address merchant-related concerns efficiently.- Managed the GoPay Offline Blanket Promo Campaign from start to finish, ensuring all participating merchants met GoPay Use Case criteria through meticulous query and data analysis, while also overseeing the operational activation process.- Directed the SMB POSM deployment process for both HQ and regional operations, working closely with key stakeholders to determine targeted merchant data, POSM designs, budget allocation, and priority setting.- Conducted in-depth business performance analyses for pay offline OKRs, regularly presenting findings and insights in problem-solving sessions with top management to drive strategic decision-making. Show less

  • Sales Strategy (National Merchant Activation)

    Jul 2022 - Nov 2022

  • Sales Strategy (GoPay Offline)

    Aug 2021 - Nov 2022
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  Kredivo Group

  Nov 2022 - Aug 2023

  Sales Operations (Offline)

  Built, improved, and led Kredivo's offline sales operations and activation execution nationwide

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  Monash University

  Oct 2023 - Mar 2025

  Master of Business Innovation Candidate

  I recently completed a Master of Business Innovation at Monash University, Indonesia, where I deepened my expertise in strategic innovation, operations management, technology risk and regulation, and human-centered design. The program sharpened my ability to synthesize data, structure insights, and deliver real-world solutions across fintech, logistics, retail, and sustainability sectors.This journey wasn’t just academic. It was applied, intensive, and demanding. Balancing full-time grad school with my leadership role at Ringkas taught me resilience, humility, and focus. Beyond technical skills, the program shaped how I think: systemically, critically, and with purpose. It reinforced my belief in using innovation to solve complex problems, scale operational efficiency, and build accessible, sustainable solutions that matter. Show less

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  Ringkas

  Jul 2024 - now

  Business Strategy & Operations

  - Manage 60% of Ringkas's B2B transaction volume and maintain a 70% approval conversion rate.- Reactivate partnerships with key developers, contributing to ~20% diversification in regional volume.- Establish SLA tracking and finance monitoring frameworks using Metabase, which is now adopted across regions.- Lead reporting improvements for developers and internal finance teams, ensuring clarity and operational alignment.- Develop and roll out standardized SOPs for B2B mortgage processes, streamlining project-level coordination and improving SLA adherence across 30+ residential projects.- Lead cross-functional collaboration across Product, Growth, and Marketing teams to align messaging, feature readiness, and event execution for developer-led sales exhibitions.- Drive improvements in CRM analytics and dashboard structure, enabling better transaction tracking, funnel conversion analysis, and partner-facing reporting.- Manage and coach a team of four account officers, fostering professional growth and operational excellence. Show less