
Carla Silva
Events Promoter

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About me
Employer Branding Manager DACH
Education

Instituto Universitário da Maia - ISMAI
2008 - 2011BA of Public Relations Communication and Events PlanningDeveloped a strong foundation in strategic communication, public relations, and event management. Gained expertise in planning and executing impactful events, crafting communication strategies, and fostering stakeholder engagement. The program emphasized creativity, project management, and problem-solving, preparing graduates for dynamic roles in PR, marketing, and event coordination.
Experience

Instituto Universitário da Maia - ISMAI
Oct 2008 - Jun 2011Events Promoter
Charme Prático, Lda
Sept 2010 - Sept 2012Personal Assistant
Feel Free Health Club
Sept 2012 - Aug 2013Receptionist
Inditex
Oct 2012 - Jan 2013Sales Assistant
Sacoor Brothers
Apr 2013 - Mar 2014Style Adviser
Adidas Group
Apr 2014 - May 2017Stockroom Manager/Visual Merchandiser AssistantLed stockroom operations, ensuring accurate inventory management and efficient product replenishment.Implemented visual merchandising guidelines by organizing and setting up the store layout to align with brand standards.Partnered with merchandising teams to adapt displays based on seasonal trends and promotional activities.Maintained an organized and efficient stockroom, streamlining workflows to support store operations.Collaborated with team members to ensure smooth execution of store changes and product presentations. Show less

Max Mara Fashion Group
Jun 2017 - Apr 2018Stylist and Stockroom ManagerSupervised stockroom operations and supported visual merchandising strategies.Provided styling advice and customer service, ensuring a premium shopping experience.Managed team activities and contributed to sales growth.

Mobipium
May 2018 - Sept 2018Office ManagerManaged daily office operations, ensuring a well-organized and efficient workspace.Provided HR support, including coordinating recruitment activities and onboarding new hires.Assisted in organizing team events and activities to foster a positive workplace culture.Coordinated office logistics, including supplies, vendor management, and facility maintenance.Acted as a central point of communication, streamlining information flow across teams.

TwentyfourSeven
Oct 2018 - Jan 2020PA & Office ManagerOversaw office management, including organizing spaces and maintaining daily operations.Planned and managed events to showcase the company’s audiovisual productions, fostering client engagement and brand visibility.Coordinated logistics for both internal and external events, ensuring seamless execution.Managed merchandising activities to align with event goals and company branding.Collaborated with cross-functional teams and external partners to deliver successful projects.

Merkle DACH
Jan 2020 - May 2024Spearheaded employer branding strategies to attract talent in the Portuguese market.Developed recruitment marketing campaigns, enhancing candidate engagement and brand visibility.Organized and executed recruitment events, promoting Merkle as an employer of choice.Fostered collaboration between HR and marketing teams to streamline efforts. (Former Isobar Switzerland)
Employer Branding, Recruitment Marketing & Events PT
May 2022 - May 2024Office Manager
Jan 2020 - May 2022

Isobar Switzerland
Jan 2020 - Apr 2021Office ManagerManaged daily office operations, ensuring a productive and organized workspace.Provided back-office support across HR, legal, finance, and social media functions, streamlining processes and ensuring compliance.Organized internal and external events to promote team collaboration and brand visibility.Acted as a liaison between leadership and teams, ensuring smooth communication and operational efficiency.Maintained office infrastructure and coordinated vendor relationships for seamless operations. Show less

Dentsu international
May 2024 - nowEmployer Branding Manager DACHLead employer branding initiatives across Germany, Austria, and Switzerland, crafting strategies to attract top talent.Design and execute region-specific recruitment marketing campaigns leveraging digital channels and creative storytelling.Organize impactful events to enhance brand visibility and connect with potential candidates.Collaborate with HR, leadership, and marketing teams to align initiatives with organizational goals.
Licenses & Certifications

Certified Trainer
IEFP- View certificate

Introduction to Corporate Communications
University of California, IrvineNov 2025 
Marketing Digital
GoogleFeb 2021
Languages
- enEnglish
- poPortuguese
- spSpanish
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