Zeynep Helin Polat

Experience

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  Gio+

  Aug 2018 - Sept 2018

  Intern
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  İKSV

  Oct 2019 - Mar 2020

  Intern
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  İstanbul Büyükşehir Belediyesi

  Feb 2021 - Jan 2024

  -Creative Direction: Leading the creative vision for campaigns, ensuring alignment with brand strategy and objectives.-Visual Storytelling: Creating compelling visual narratives that resonate with target audiences across digital and print media.-Team Leadership: Collaborating with designers, copywriters, photographers, and developers to execute creative projects.-Brand Development: Shaping and evolving brand identity through consistent and innovative design elements.-Campaign Concepting: Developing unique, out-of-the-box ideas for integrated marketing campaigns.-Art Direction for Shoots: Directing photo and video shoots to ensure visual cohesion and alignment with creative goals.-Multi-Channel Design: Ensuring cohesive visuals across digital (web, social media, apps) and traditional (print, outdoor) channels.-Client Presentations: Presenting creative concepts and designs to clients, managing feedback, and guiding revisions.-Cross-Functional Collaboration: Working closely with marketing, product, and sales teams to align creative output with business goals.-Project Management: Overseeing timelines, budgets, and creative resources to deliver high-quality work on time. Show less -Social Media Strategy: Planning and executing effective social media strategies that align with broader marketing goals.-Content Creation: Developing engaging posts, stories, and reels across multiple platforms (LinkedIn, X,).-Platform Expertise: Proficient in LinkedIn, X and YouTube, leveraging each platform’s strengths.-Community Management: Building relationships with followers, responding to comments and DMs, and nurturing an active community.Social Media Analytics: Using tools, and native analytics to track performance and optimize strategies.-Content Scheduling & Planning: Organizing content calendars and posting schedules to ensure consistent and timely social presence.-Influencer Collaboration: Coordinating with influencers for campaign amplification and brand partnerships.-Trendspotting: Staying updated on the latest social media trends, tools, and algorithm changes.-Reputation Management: Monitoring brand mentions and handling crises or negative comments to protect brand image. Show less -Visual Design & Branding: Creating cohesive visual identities and branding materials for digital and print platforms.-Adobe Creative Suite Proficiency: Expert in Photoshop, Illustrator, InDesign, and other graphic design software.-Layout & Composition: Designing visually appealing layouts for websites, mobile apps, and print materials, maintaining balance and structure.-Typography Mastery: Selecting and implementing appropriate fonts to enhance readability and brand personality.-Illustration & Iconography: Creating custom illustrations and icons to visually communicate concepts and enhance user experiences.-Print Design: Designing for physical materials such as brochures, posters, business cards, and packaging.-Web & Mobile Design: Designing responsive layouts for websites and mobile apps, focusing on user experience.-Brand Consistency: Ensuring all designs maintain a consistent look and feel across platforms, in line with brand guidelines.-Pre-Press & Printing: Preparing final designs for print, ensuring color accuracy and quality for various printing methods.-Creative Concepting: Developing innovative concepts for campaigns, aligning with client objectives and industry trends. Show less

  • Art Director

    Jan 2023 - Jan 2024

  • Social Media Manager

    Aug 2022 - Jan 2024

  • Graphic Designer

    Feb 2021 - Jan 2024
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  RealWorks Global

  Jan 2024 - Mar 2024

  Social Media Manager

  -Social Media Strategy Development: Creating and executing comprehensive social media strategies aligned with overall business goals.-Content Creation & Curation: Developing, curating, and overseeing creative content that resonates with target audiences across multiple social platforms.-Social Media Advertising: Managing paid social campaigns (Facebook Ads, Instagram Ads, LinkedIn Ads, etc.) to drive conversions and brand awareness.-Community Management: Engaging with followers, responding to comments and messages, and building a strong online community.-Analytics & Insights: Using analytics tools to measure the performance of campaigns, track KPIs, and provide actionable insights.-A/B Testing & Optimization: Conducting A/B testing for posts and ads to identify the most effective content and strategies.-Crisis Management: Handling social media crises and negative feedback in a professional manner to protect the brand's reputation. Show less

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  RealMinds

  May 2024 - Jan 2025

  Digital Account Manager

  -Art Direction & Creative Collaboration: Leading the visual direction of campaigns, working closely with creative teams to ensure consistency across all platforms and aligning with the brand's visual identity.-Project Management: Overseeing the full project lifecycle, coordinating cross-functional teams, and ensuring timely delivery of campaigns within budget constraints.-Data-Driven Decision Making: Leveraging analytics tools to monitor campaign performance, adjust strategies based on insights, and optimize user experiences.-Stakeholder Management: Communicating progress and campaign results to stakeholders, adjusting plans based on feedback, and managing expectations.A/B Testing & Optimization: Implementing A/B testing strategies for creatives, content, and customer journey flows to enhance campaign effectiveness.-Budget Management: Managing budgets for digital marketing channels, optimizing spend allocation to maximize return on investment.-Cross-Channel Integration: Ensuring seamless integration of digital strategies across web, mobile, email, and social platforms for consistent brand messaging.-Customer Experience Focus: Designing user-centric customer journeys to enhance engagement, retention, and conversion across digital touchpoints. Show less

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  Pazarama

  Jan 2025 - now

  Marketing Communication Specialist