Jinali Mehta

Experience

• 

  SoulConnect

  Apr 2020 - Jun 2020

  Customer Happiness Analyst

  - Planned and executed a diverse range of online events in collaboration with the team, ensuring seamless coordination and exceptional attendee experiences.- Assisted the social media team in enhancing visibility on Instagram by creating engaging content.- Played a pivotal role in event promotions, utilising strategic marketing techniques to raise awareness and drive attendance for SoulConnect's virtual events.

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  The Starter Labs

  May 2021 - Jun 2021

  Digital Marketing Intern

  - Managed social media platforms for multiple clients, ensuring consistent brand messaging and engaging content to increase audience reach and engagement.- Created compelling and visually appealing copies for various brands' social media channels.- Curated SEO-friendly blogs that boosted website traffic and enhanced search engine visibility. - Executed impactful email marketing campaigns.

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  Strux Inc.

  Aug 2021 - Feb 2022

  Content Intern

  - Developed and executed social media content strategies for various brands, ensuring consistent messaging and engaging storytelling.- Produced SEO-friendly blog posts to enhance website traffic and boost organic search rankings.- Created compelling and informative content for company websites, incorporating brand voice and maintaining a cohesive online presence.- Constructed persuasive copy for lead generation campaigns, leading to higher customer acquisition.- Scripted impactful PR videos that effectively communicated key messages, resulting in improved brand visibility and audience engagement. Show less

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  Monk Entertainment

  Mar 2022 - Oct 2023

  Talent Manager :- Genre - Beauty, Fashion, And Lifestyle.- Managed a roster of talented creators including Leisha Patidar, Muskan Rawat, Aryaki Joon, Vamakshi Magotra, and Nancy Tyagi.- Dedicated significant effort toward maintaining consistency and improving the quality of content for creators. This yielded outstanding long-term results, like profile elevation, increased audience engagement, expanded reach, and improved retention rates.- Established proficiency in various aspects of talent management including creator acquisition, negotiations, campaign execution, conceptualisation and scripting as well as brand-building strategies.- Worked with Top Brands such as Netflix, Pinterest, Google, YouTube, Coach, Amazon Prime Video, Sony Electronics, Spotify, Nykaa, NYX, and more.Music Marketing :- Successfully executed music marketing campaigns for renowned labels including Sony Music India, Times Music, and Big Bang Music.- Led end-to-end project execution of music marketing initiatives from concept development to scripting, creator onboarding, execution, and evaluation.- Contributed to the success of top releases such as Harry Styles' "Harry's House", Beyonce's "Cuff It," "Doja Cat's "Paint The Town Red," Brahmastra's "Kesariya," and more.Noteworthy Projects Include:- Koffee with Karan Season 7 featuring Leisha Patidar- Bombay Times Fashion Week (2023)- Martin Garrix India Tour (2023)- Zomaland (2022) Show less

  • Talent Manager

    Jun 2023 - Oct 2023

  • Talent Manager

    Mar 2022 - Jun 2023
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  REPRESENT

  Nov 2023 - now

  Manager, Brand Solutions