Etienne Maraval

Experience

• 

  Business France

  Sept 1987 - Jun 1991

  International Marketing Manager for industrial automation & robotics
• 

  Ministère des Affaires étrangères et du Développement international

  Jul 1991 - Aug 1995

  Trade Commissioner - French Embassy

  In charge of Engineering and Equipments (Cairo Subway, Water treatment plants, Telecommunications, Power supply utilities...)Promoting French know how, lobbying towards key influencers, managing French Aid

• 

  Business France

  Sept 1995 - Jun 1996

  International Marketing Manager for smart card systems

  French smart card systems international promotion through market research on key countries, workshops & seminars and on site sales promotional events.

• 

  Lexmark

  Jun 1996 - Nov 2024

  Managing a field marketing team covering France, Italy, South East Europe, Israel, French speaking Africa and Turkey.Member of Lexmark France executive committee.Lexmark permanent representative to Ecologic Board Committee Managing a team of field marketers covering France, Italy, Iberica, South Eastern Europe, French Speaking Africa, Middle East, Greece, Israel.Member of Lexmark France executive committee. Managing marketing for France, Italy, Spain & PortugalMember of Lexmark France executive committeeDedicated to increase sales pipeline through lead gen action plansDriving channel to generate loyal partnersManaging brand content through external PR and Social Media strategyAbility to work in a diverse and international environment Member of Lexmark France executive committeeGenerating sales through marketing plans Managing brand awareness through external PR and Social Media strategyCoaching business model evolution in a consistent way Ability to work in a diverse and international environment Channel sales strategy execution in 12 european countries50 M$ sales achievementCoordination and management of international teams Product life cycle managementSales and partners trainings 4 M€ Sales AchievementPortfolio : Stellantis, Airbus, Bouygues... Product Marketing Management and Training for 25 Export Partners covering Africa, Middle East, Eastern Europe & Russia

  • Southern Europe & Middle East Marketing Director

    Jan 2023 - Nov 2024

  • Southern Europe, French Africa & Middle East Marketing Director at Lexmark International

    Jan 2021 - Jan 2023

  • Southern Europe Marketing Director

    Mar 2016 - Jan 2021

  • France Marketing & Communication Director

    Sept 2009 - Feb 2016

  • Region EMEA Channel Business Manager

    Jan 2005 - Sept 2009

  • Product Marketing Group Manager

    Jan 2001 - Dec 2004

  • Large Account Sales Representative

    Jan 1999 - Dec 2000

  • Product Marketing Manager

    Jun 1996 - Dec 1998
• 

  CMIT club des marketeurs in tech

  Jan 2014 - now

  Administrateur

  Fondé en 2003, le CMIT réunit une centaine d’adhérents et anime une communauté de 1 000 professionnels autour de préoccupations plutôt B2B dans l’industrie de l’IT au sens large. En tant qu'administrateur, j'ai lancé les Trophées Start up Martech qui ont rencontré un très grand succès pour, notamment, dénicher les pepites martech de demain.

• 

  LAVARACOM

  Jan 2025 - now

  Senior Consultant and Trainer