Robin Mero Butler

Experience

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  Self employed

  Jan 1994 - Jan 1997

  Designer

  Provided graphic design, Web design and resume services to print shops, individuals and businesses in Northwest Arkansas. Designed logos, brochures, catalogs and other support materials.

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  Community Publishers Inc

  Aug 1997 - Aug 2000

  News Editor

  Designed coverage of city government for a community newspaper, including photography, layout and editing; constructed bi-weekly publications using Quark Xpress and Photoshop.

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  Stephens Media / Morning News of Northwest Arkansas

  Aug 2000 - Feb 2009

  Senior Legal Reporter

  Developed stories and special projects in a highly competitive atmosphere with two rival newspapers. Produced strong, narrative coverage of cases within circuit, district and appellate courts.Managed staff, planned daily stories for news sections and front pages, assigned photographs, edited copy from other reporters in editor's absence.2000-2003 Provided-depth coverage of Northwest Arkansas Regional Airport, regional water projects, and hospitals.

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  Arkansas Democrat-Gazette/Northwest Arkansas Times

  Feb 2009 - Nov 2009

  Senior Reporter, City of Fayetteville

  Educated and updated readers about social, educational and economic issues in the city of Fayetteville; including the city government and elected officials, Chamber of Commerce, the business sector and advertising and promotion.

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  Self employed

  Jun 2010 - now

  Legal and Technical Writer, Editor

  During my career I have focused on legal proceedings but, as we journalists so often diversify, I have also reported on education, airport and water projects, government, politics, economic development, features and, more recently, how the arts impact the Northwest Arkansas economy -- particularly since the opening of Crystal Bridges Museum of American Arts on 11-11-11.

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  Selling to the Masses

  Jan 2014 - Jan 2015

  Director of Content

  One of my freelance endeavors was directing content for the website, newsletters and print publications of Selling to the Masses, a Bentonville, Arkansas-based company that provided mentoring and expertise to CPG startups and manufacturers aiming to sell products through major retailers. The company has now morphed into supplier.community, a broader resource for CPG companies. I also wrote a monthly column for the Northwest Arkansas Business Journal highlighting Northwest Arkansas as a hub of retail talent, expertise and capital. I enjoyed this opportunity to engage with the talent in our retail supplier community. Show less