Minji Kim

Experience

• 

  Kookmin Bank

  Jan 2010 - Feb 2010

  Administrative Assistant
• 

  Brandtology

  Apr 2011 - Oct 2011

  Social Media Research Analyst

  - Analyse consumer behaviours and market trends across different industries through social media platforms such Facebook, Twitter, and local forum- Compose client customized reports on regular basis on their online marketing and brand positioning at social media platforms - Liase with business development team to find business opportunities for clients

• 

  Euromonitor International

  Oct 2011 - Apr 2016

  - Lead and develop a team of analysts in South Korea, Hong Kong, Taiwan and Malaysia. - Recruit, train and mentor new analysts on research source, trade interview, data analysis and forecasting - Management of research projects of beauty and personal care, luxury goods, apparel and footwear, personal accessories and eyewear and consumer health from execution to closing. - Fully responsible of best practice and deliverables (key industry trends, competitive analysis, market forecast, local company profiles) of beauty and fashion industry - Provide actionable solution to clients and stakeholders on new market entry, marketing strategy and brand positioning - Conduct training for on board sales staffs to Euromonitor International’s research methodology - Public Relations: ‘The rising wave of Korean beauty’ for in-Cosmetics 2015 Show less - Lead South Korea team of up to six analysts, managing syndicated research projects across over 25 different industries including travel and tourism, consumer electronics, consumer appliances, packaged food, beverage, retailing, home care and etc - Analyse various sources including government statistic, company reports, etc to establish industry size and forecast - Write country reports on key industry insights, competitive analysis, market forecast, company strategy, new products, regulation and retailing - Spoke at VitaFoods Asia 2014 on ‘Weight management in Asia’ and ‘Unique characteristics of ageing consumers and opportunities for the food and beverage market’- Provide comments to regional industry publications such as The Wall Street Journal, Financial Times and Business of Fashion and so on of trends and consumer behaviours in South Korea - Produce videocasts and podcasts for blog.euromonitor.com. Represent Euromonitor International at regional conference and exhibition as an industry expert such as Retail Top 500 to engage with market players and explore new business opportunities Show less

  • Senior Research Analyst

    Apr 2015 - Apr 2016

  • Research Analyst

    Oct 2011 - Mar 2015
• 

  Tableau

  Apr 2016 - now

  • Global Solution Engineering Enablement Manager, APJ

    Nov 2021 - now

  • Senior Solution Engineer

    Feb 2020 - Oct 2021

  • Senior Product Consultant

    Jul 2018 - Jan 2020

  • Product Consultant

    Apr 2016 - Jun 2018