Jayne Perkins

Experience

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  The Kings Head

  Jan 2008 - Jun 2013

  Supervisor

  Job Role: Supervisor (Supervisory of a team of 6) I worked at this prestige country pub and restaurant for 5 years to support myself throughout my studies. Throughout this time I was promoted to the role of Supervisor because of my ability to lead, organise and manage a team through busy services and events.

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  Various Promotional Work

  Feb 2009 - May 2013

  Brand Ambassador

  •Representing brand cultures and values •Demonstration and sampling activities •Exhibition and events work •Meeting and exceeding sales targets I have also worked for a range of well known brands on a variety of promotional activities. The brands I have worked for include; The Clothes Show Live, Models Own, Ferrero Rocher, Sky, L’oreal, Armani, Berocca and Coca Cola. During this promotional work, I have represented the brand, provided detailed product information to consumers, boosted sales and interacted with consumers. Show less

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  NEMO Marketing Group

  Jul 2012 - Sept 2012

  Marketing Intern

  •Implementation of marketing activities•Development of marketing campaigns •E marketing for Nemo’s stationary website ‘Compare My Office’ During this marketing internship, I developed many of the skills I have learnt during my university degree. This includes; press releases, market research, customer relations, competitor analysis, E-marketing for stationary website - ‘Compare my office’ and email marketing campaigns.

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  Millward Brown

  Jun 2013 - Apr 2017

  Millward Brown is one of the world's leading research and brand consultancy agencies with offices in 58 countries. We work with 90% of the top global brands. Outline of key role responsibilities:- I deliver insight and guidance to the client on both marketing investment and brand performance- I work with a diverse range of clients including ABInBev, PepsiCo Snacks and Beverages and Pernod Ricard which provides me with varied experience of different industries - I am experienced in designing, analysing and interpreting research to aid the delivery of actionable insights to clients- I liaise with clients and internal project teams on a daily basis to maintain and develop strong external and internal working relationships Show less

  • Senior Client Executive

    Jul 2015 - Apr 2017

  • Client Executive

    Jul 2014 - Jun 2015

  • Trainee Client Executive

    Jun 2013 - Jun 2014
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  Coventry Building Society

  May 2017 - Jul 2019

  Customer Research Specialist
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  Coventry Building Society

  Sept 2019 - now

  Customer Insights Manager

  I work within the Customer Insight team at Coventry Building Society with an alignment to Consumer Duty, Digital and Corporate projects research. This varied and challenging role has given me frequent exposure to strategic projects and enabled me to add significant value to the experience of our members and customers by providing actionable insight and informing strategy. I provide key insight to support and guide key business/commercial decisions ensuring members are kept at the heart of decision making and future innovations.Notable projects:o Lead on Consumer Duty communications research: Designing and implementing a brand-new process for testing communications and adhering to FCA requirements. Ongoing management to ensure best practice principles and ‘Day 2’ planning. o Research lead on development and launch of the new CBS mobile app. o Research lead on the Secure Customer Authentication redesign project. Show less