Phillip Ferguson

Experience

• 

  U.S. Productions, LLC

  Nov 2009 - May 2015

  Marketing Coordinator

  Coordinate, schedule, market, and brand live entertainment events drawing an average attendance of between 3,500-5,000 patrons culminating in an average Return on Investment (ROI) of 33%. Collaborate with social media team to motivate a call to action through engaging, enthusiastic, written communication. Spearheaded negotiations with venues, investors, production companies, and talent agents for large scale Music and entertainment events. Created and maintained weekly fiscal reports and managed forecasts for each event while closely monitoring budgeted funds. Led recruiting, hiring, training, and development of >100 employees and volunteers.• Expanded Growth Marketing and Brand Recognition of live entertainment company through creative digital content creation, digital social, paid social, display ads, and organic grass roots campaigns, resulting in annual gross revenue increase from 60k to 2.1m within 3 years.• Increased Branding and Fan Engagement from 252 to 14,797 Social Media followers through digital and social media campaign over a 2-year span.• Conceptualized, developed, and executed promotional video segments that resulted in 7.6M views within 1 year. Show less

• 

  Flooring Atlanta

  Jul 2016 - Sept 2020

  Marketing and Sales Associate

  Consulted on a project for the development, focus, execution, publication and embedment of rebranding initiative. Developed marketing strategies and managed naming architecture, corporate identity guidelines and collateral templates for activities and ongoing engagement amongst residential and commercial customers. Managed the relationship with cross-functional team to coordinate the marketing, sales of >1000 different products. Assist leadership with the training and mentoring of new sales associates.• Achieved $100K in monthly sales revenue based on a $50K monthly quota, one of only 2 associates out of 15 to be inducted into the 100K Club in company history.• Increased customer satisfaction rates by 65% through project management of 10-15 customer installation projects simultaneously each month. Show less

• 

  The Snow Agency

  Sept 2020 - Mar 2022

  • Paid Social Manager

    Apr 2021 - Mar 2022

  • Manager Paid Social

    Sept 2020 - Apr 2021
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  Dentsu international

  Apr 2022 - now

  Senior Manager Paid Social